The J.m. Smucker Company · NYSE:SJM
The J.m. Smucker — Investor Day (December 2024)
28 slides from The J.m. Smucker's investor day presentation, Dec 10, 2024
Slide 1: U.S. Retail Pet Food
THE J.M. SMUCKER Co y | U.S. RETAIL PET FOOD
Slide 2: Judd Freitag
JUDD FREITAG Vice President, General Manager and Marketing, Pet
Slide 3: Optimized Pet Portfolio
OPTIMIZED PET PORTFOLIO Cat Food Pet Snacks 39% 53% FY25 MID 20% SEGMENT PROFIT MARGIN ANTICIPATED $1.8B Divested Pet Food Co-Manufacturing 7% FY24 NET SALES Note: Amounts may not add due to rounding #1 IN DOG SNACKS #1 IN DRY CAT FOOD SOURCE: SMUCKER INTERNAL CIRCANA MULTI-OUTLET SHARE REPORT 52 WE
Slide 4: Expectations for the Pet Segment
EXPECTATIONS FOR THE PET SEGMENT PET SALES MARGIN CATEGORY GROWTH PROFILE Increase in Long-Term Net Sales Segment Profit Margin Pet Population & Growth of 3% to 4%, Driven of High-20%, Over the Humanization Trends by our Leading Brands Long-Term SOURCE: EUROMONITOR, FULL YEARS 2017-2027, PET PROJECT
Slide 5: #1 in Dog Snacks
#1 IN DOG SNACKS 20% Dollar Share of Market SOURCE: SMUCKER INTERNAL CIRCANA MULTI-OUTLET SHARE REPORT 52 WEEKS ENDED NOVEMBER 03, 2024.
Slide 6: Our Pillars of Growth
OUR PILLARS OF GROWTH Historically fast-growing & high-margin dog snacks segment Maximize & Win Amplify Brand Love Expand Consumption Everyday With New Pet Through Impulse Treating Parents Opportunities
Slide 7: Maximize & Win Everyday Treating
MAXIMIZE & WIN EVERYDAY TREATING Drive Growth as Expand Leadership in Right TREAT Category Leader with Biscuits and Soft Right PRICE Strong Brand Equity & Chewy Right CHANNEL SOURCE: SMUCKER INTERNAL CIRCANA MULTI-OUTLET SHARE REPORT 52 WEEKS ENDED NOVEMBER 03, 2024.
Slide 8: Next Generation
NEXT GENERATION Trust & joy of New cohort that Next generation still Milk-Bone ® sets us apart already makes up over forming their treating to build deeper 50% of pet owning preferences connections with young households consumers SOURCE: SMUCKER INTERNAL CIRCANA CUSTOM PETGRAPHICS SURVEY, DECEMBER 2
Slide 9: Amplify Brand Love
AMPLIFY BRAND LOVE Culturally relevant & engaging marketing
Slide 10: Impulse Opportunities
IMPULSE OPPORTUNITIES Creating More Exciting Moments With our Brands INNOVATION & ACTIVATIONS
Slide 11: Driving Humanization Trend
DRIVING HUMANIZATION TREND Combining the Outpacing ANY #1 Dog Treat and competitive #1 Peanut Butter innovation launch this Brands YEAR! L A U N C H I N G N AT I O N A L LY JA N U A R Y 2 0 2 5 SOURCE: SMUCKER INTERNAL CIRCANA MULTI-OUTLET SHARE REPORT 52 WEEKS ENDED NOVEMBER 03, 2024.
Slide 12: Video Playing in Room
LOVED SINCE 1908 Video Playing in Room
Slide 13: Innovation Leadership
INNOVATION LEADERSHIP Closing in on 4th Straight Year of Innovation Share Leadership Bringing JOY to Consumers Driving Growth Through PREMIUMIZATION SOURCE: SMUCKER INTERNAL CIRCANA MULTI-OUTLET SHARE REPORT 52 WEEKS ENDED NOVEMBER 03, 2024.
Slide 14: Seasonal Innovation
SEASONAL INNOVATION Opportunity to drive net sales growth through increased dollars per occasion & reaching new buyers 76% of pet parents involve 25% of seasonals their dog in special purchased by non-dog moments owning households SOURCE: SMUCKER CUSTOM RESEARCH. SMUCKER INTERNAL CIRCANA PANEL DATA
Slide 15: ~$200M Forecasted FY25 Net Sales
~$200M #1 FORECASTED FY25 DOLLAR SHARE NET SALES IN THE SOFT & CHEWY SEGMENT SOURCE: SMUCKER INTERNAL CIRCANA MULTI-OUTLET SHARE REPORT 52 WEEKS ENDED NOVEMBER 03, 2024.
Slide 16: Stabilizing the Core
STABILIZING THE CORE Commercial Amplifying Margin Strategy & Unique Product Enhancement Pricing Experience Opportunity
Slide 17: Return to Growth
RETURN TO GROWTH Sharpened Brand Positioning Driving Trial Expanding Household Penetration
Slide 18: +$1B Annual Retail Sales
+$1B Annual Retail Sales The Cat Population is Growing Evolving to Meet the Cat & Pet Parent Needs SOURCE: SMUCKER INTERNAL CIRCANA MULTI-OUTLET+ INCLUDING CONVENIENCE, PET SPECIALTY & E-COMMERCE SHARE REPORT 52 WEEKS ENDED NOVEMBER 03, 2024. EUROMONITOR 2024.
Slide 19: Drive Net Sales Growth
We are focused on two key elements to DRIVE NET SALES GROWTH MODERNIZE ELEVATE MEALTIME & ENERGIZE CORE THROUGH OFFERINGS INNOVATION
Slide 20: Modernizing Core Offerings
MODERNIZING Highest CORE OFFERINGS Volume Velocities Win More Households with Elevated Mainstream Options Most Households Improved Products & New Packaging AVAILABLE Highest Volume JANUARY Share 2025 SOURCE: SMUCKER INTERNAL CIRCANA MULTI-OUTLET SHARE REPORT 52 WEEKS ENDED NOVEMBER 03, 2024.
Slide 21: New Packaging
NEW PACKAGING Tiered Options Unique Experience Modern Design ELEVATED BASE
Slide 22: Music & Cat Culture
Multi-Year Remix Campaign “The only food cats ask for by name” TM at the intersection of MUSIC & CAT CULTURE -
Slide 23: Elevate Through Innovation
ELEVATE THROUGH INNOVATION Bringing Gravy Indulgence & Convenience to the Dry Cat Food Aisle Trade Up Through Engagement
Slide 24: Opportunity in Wet Cat Food
OPPORTUNITY IN WET CAT FOOD ~$10B Wet Food & Treats Category Unique equity Understanding of & of Consumer Behavior GIVE US RUNWAY FOR GROWTH SOURCE: SMUCKER INTERNAL CIRCANA MULTI-OUTLET+ INCLUDING CONVENIENCE, PET SPECIALTY & E-COMMERCE SHARE REPORT 52 WEEKS ENDED NOVEMBER 03, 2024.
Slide 25: Confident in Potential of Our Optimized Pet Portfolio
WE’RE CONFIDENT IN THE POTENTIAL OF OUR OPTIMIZED PET PORTFOLIO & ARE WELL- POSITIONED FOR LONG-TERM TOP-LINE GROWTH & CONTINUED MARGIN EXPANSION
Slide 26: The J.M. Smucker Co. Investor Day
THE JM. SMUCKER Co INVESTOR DAY
Slide 27: Forward-Looking Statements
FORWARD-LOOKING STATEMENTS This presentation contains forward-looking statements, such as projected net sales, operating results, earnings, and cash flows that are subject to risks and uncertainties that could cause actual results to differ materially from future results expressed or implied by thos
Slide 28: Additional Information
ADDITIONAL INFORMATION The J.M. Smucker Co. is the owner of all trademarks referenced herein, ® except as set forth below and ® for Dunkin’ , which is a trademark of DD IP Holder LLC. The Dunkin’ brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels such as g
The J.M. Smucker Company — Investor Day (December 2024) on 6ix