Slide 1: Precision AdTech for the Human Internet
Precision AdTech for the Human Internet
Slide 2: Founded on the idea that identifying the right person is more powerful
Founded on the idea that identifying the right person is more powerful than reaching everyone. Jason A. Wood | Founder & CEO ● Built and sold multiple agencies ● Among first to blend data propensity modeling with acquisition ● Early resistors of geofencing due to waste 2
Slide 3: The Rebuild: From Partnerships to Ownership
The Rebuild: From Partnerships to Ownership We stopped renting tools. We started building them. ● Shifted from relying on exclusive data partnerships ● Built our own proprietary AI workflow automations ● Built systems that are scalable, owned, and designed for future-proof performance ● Began the pr
Slide 4: Building Our Own Machine Learning Model
Building Our Own Machine Learning Model Audience AI, Trained by Us, for You ● Ongoing process of training machine learning for real audience identification ● Not just behavior-based — it’s purpose-built for buyer intent, not vanity metrics ● Early outputs: tighter accuracy, better conversion insight
Slide 5: Our Most Valuable Asset
Our Most Valuable Asset A First-of-Its-Kind Human Data Graph ● Building proprietary database of organic mobile ad IDs ● Parsed by behavior, not categories ● Enables true audience forecasting and accurate lookbacks 5
Slide 6: Our Audience: Device ID Extraction
Our Audience: Device ID Extraction through Bitos and MAIDs The power of device ID targeting provides the unique capability to pinpoint and engage only the specific audience you aim to reach products/services. Intent Data With clean, bot-free data that updates daily, we START with the people LOOKING
Slide 7: Creative that Converts
Creative that Converts: Built Backwards on Purpose TRADITIONAL ● Create message, ● Identify audience, find audience craft message ● Over-produced ● Aesthetic varies by creative for all audience ● Personas based on ● Real people with assumptions real behaviors 7
Slide 8: CTV Advertising
CTV Advertising Reach Smarter, Not Broader Laser-Focused Targeting: Traditional TV targets age groups and regions. We target individuals based on their demographics, layered with real-time behaviors, purchase intent, and interests. Zero Waste, Maximum Impact: Stop paying for people who aren’t your a
Slide 9: Agency Services
Agency Services Graphic Design & Ad Creation Website Development & Management Campaign Management & Optimization Detailed Reporting & Analytics Access to Account Management & Digital Strategy Team Market Research and Insights End-to-End Video Strategy: Expert Creation, Precise Audience Targeting, an
Slide 10: We Solve What Others Ignore
We Solve What Others Ignore Problem Our Advantage 56% of ad traffic is bots We target verified humans only Platforms inflate metrics We deliver organic-only analytics Creative disconnected from We begin with data, not storyboards audience AdTech models reward waste We reward precision 10
Slide 11: Our Solutions are Different
Our Solutions are Different: Campaign Optimization Strategy The campaign will be driven by a campaign of saturation through display with click through funnels for conversion, as well as lead driven ads on social. Reviewing analytics on a daily basis allows our team to make recommendations in real ti
Slide 12: Platform Free Targeting
12 Platform Free Targeting How We Work Without Wasting Ad Spend ● We don’t rely on Facebook/Google targeting tools ● Our pixeling tech allows us to target off- platform audiences ● Control over who sees the ad, not the platform’s best guess
Slide 13: Our Tech is Different
Our Tech is Different: Device ID Extraction This device level targeting offers a level of understanding no other digital strategy can deliver. We will pull levers on the campaign that encompass not only narrowly defining the audience, but also saturation levels, messaging cadence, specific ad placem
Slide 14: Transparent, Organic, Honest Analytics
Transparent, Organic, Honest Analytics Only measure AI doesn't learn All analytics Enables truer A/B tests what humans are from bad data reflect only real and true campaign actually doing (i.e., bots) engagement optimization 14
Slide 15: Let's Talk.
You don’t need more impressions. You need the right ones. Let’s Talk. Get On Our Calendar Get in touch at: specificityinc.com/contact info@specificityinc.com | specificityinc.com 15