Slide 1: FY2024 Earnings Presentation
mary F Y202 4 Earnings i Tokyo Stock Exchange, MEty lees Prime Market WOWOW INC. Stock code number : 4839
Slide 2: 1. FY2024 Earnings Highlights
WOWOW 1. F¥2024 Earnings Highlights ©2025 WOWOW INC. 2
Slide 3: FY2024 Earnings Highlights
FY2024 Earnings Highlights@ wowow Income & Expenditure (Consolidated) @ Despite a decrease in membership revenue, revenue increased year on year due to an increase in others ( movie business, etc.) and group company sales. ® Ordinary Income increased due to an increase in revenue and decrease in exp
Slide 4: FY2024 Earnings Highlights: New Subscription
FY2024 Earnings Highlights@ wowow New Subscription ® Gross new subscriptions increased due to obtaining a favorable response to the new service “WOWSPO”, Serial Drama W GOLDEN KAMUY—The Hunt of Prisoners in Hokkaido—, etc. On the other hand, the number of cancelations also increased due to factors s
Slide 5: 2. FY2024 Earnings
2. FY2024 Earnings ©2025 WOWOW INC. 5
Slide 6: FY2024 Income & Expenditure
FY2024 Income & Expenditure wowow Previous Period FY2023 FY2024 Comparison Percent of Percent of . Result Revenue Result Petes Difference YoY Revenue 74,869 100.0% AcMrAcw Amn eleney/ 1,887 102.5% Operating 0 Income 1,450 1.9% Pra eRyS 2.1% 585 140.4% Ordinary 0 Income 2,057 VAR 82,997 3.9% 939 —- 1
Slide 7: Extraordinary Income and Extraordinary Losses Breakdown
Extraordinary Income and Extraordinary Losses Breakdown WwOoOWwOWw Extraordinary income Gain on sale of non-current assets Gain on sale of investment securities Extraordinary losses Loss on retirement of non-current assets Impairment losses Loss on valuation of investment securities (Millions of yen
Slide 8: Consolidated Ordinary Income Factors in Difference from Previous Period
Consolidated Ordinary Income Factors in Difference from Previous Period WwOoWOW Increase Factors (+) Decrease Factors (-) Income and (Millions of yen) expenditure of er Mepership roe 05 +32 “1 947 . Depreciation Other business Expense income and 570 expenditure + (Non- consolidated) +846 ( Result :
Slide 9: Comparison of Consolidated Revenue/Operating Income by Segment
Comparison of Consolidated Revenue /Operating Income by Segment wowow Media and Content (Millions of yen) Telemarketing (Millions of yen) Revenue Operating Income Revenue Operating Income 9.403 9225 2,265 FY2023 FY2024 Member shipigiembershig 1,613 -162 FY2023 FY2024 FY2023 FY2024 FY2023 FY2024 -229
Slide 10: FY2024 Subscription
FY2024 Subscription wowow (Thousands) Previous Period Comparison FY2023 FY 2024 Difference YoY Gross New } Subscriptions 626 79 112.6% Cancellations 718 94 113.0% Net New _ Subscriptions “92 “15 Net Cumulative Subscriptions 2,467 -107 95.6% Of these, multi 337 -22 93.6% subscriptions Of these, hotel
Slide 11: Change in Program Cost
Change in Program Cost wowow mae Program costs (Millions of yen) —®= Percent of revenue (non-consolidated) (Percent: %) (Millions of yen) 27,083 24,761 26,025 25,692 25,735 FY2020 FY2021 FY2022 FY2023 FY2024 *All figures are non-consolidated. *Figures rounded down to millions of yen. ©2025 WOWOW INC
Slide 12: Acquired convertible bonds issued by TNL Mediagene and formed a business alliance
Acquired convertible bonds issued by TNL Mediagene and formed a business alliance with TNL Mediagene Group TNL Mediagene, Mediagene Inc. and INFOBAHN Inc. Business e-commerce, advertising and events etc. WOWOW COMMUNICATIONS INC., a consolidated subsidiary, acquired all shares of CINRA, Inc. Busines
Slide 13: 3. Actions to Achieve Management Conscious of Cost of Capital and Stock Price
3. Actions to Achieve Management Conscious of Cost of Capital and Stock Price (Updates on Progress) ©2025 WOWOW INC. 13
Slide 14: Major Initiatives Implemented in FY2024
Major Initiatives Implemented in FY2024 Growth Strategy Financial Strategy Non-Financial Strategy IR Enhancements Enact structural reform of media services (broadcasting and transmission services) Launched new service “WOWSPO” in collaboration with external platforms Withdrawal from unprofitable bus
Slide 15: Current Status Analysis: Return on Capital and Market Valuation
Current Status Analysis: Return on Capital and Market Valuation wowow In FY2024, the company implemented initiatives such as key strategies, but it is not achieving ROE that exceeds the cost-of-capital* due to factors such as a decrease in subscribers resulting from intensified competition and a dec
Slide 16: 4. Medium-Term Management Plan (FY2025-2029)
4. Medium-Term Management Plan (FY2025-2029) ©2025 WOWOW INC. 16
Slide 17: Positioning of the Medium-Term Management Plan
Positioning of the Me Management Plan (FY Medium-Term Becoming a company Management Plan Om providing “enthusiasms” for (FY2025-2029) membership's daily life — 10-Year Strategy and Medium-Term cunure Seime Contents Management Plan wowow’ 'S (FY2021-2025) © Cultivate Strategy Connect cycle Community
Slide 18: Aspirations of the Company WOWOW
Aspirations of the Company WOWOW Fill your life with WOW and increase the Purpose number of adults who live enthusiastically Vv Using unique entertainment ideas, Vision bring moving moments to your everyday life 4 Business Becoming a company providing “enthusiasms” for membership's daily life raatey
Slide 19: Concepts pursued during Medium-Term Management Plan
Concepts pursued dur dium-Term Management Plan (FY wowow N To adults who live : jew — . . Premium panemleslcn enthusiastically experience service Provide moving moments, such as excitement and surprise, through every aspect of everyday life New businesses Building a new digital platform and promote
Slide 20: Business Area
Business Area WOWOW Membership area (BtoC) Commerce and event Kati Aa ice Other than membership area (BtoB) Marketing support <IN Content production Production Business ©2025 WOWOW INC 20
Slide 21: Key Strategies in the Medium-Term Management Plan
Key Strategies in the Medium-T Management Plan (FY2025-202 Media services + Promotion of efficiency in the broadcasting service + Launched new transmission service following WOWSPO Membership area (BtoC) Commerce and event + Expand earnings by business growth of EC and multi-layered services + Devel
Slide 22: Key Strategies: Membership Area (BtoC)
ategies: Memb New transmission service Scheduled to startin spring 2026 2 ot Aiming for business growth in the video streaming market through collaboration with external companies and flexible service design Expansion of EC service Scheduled to start in fall 2025 EC service handling entertainment in
Slide 23: Key Strategies: Outside the Membership Area (BtoB)
Key Strategies: Outside the Membership Area(BtoB) WOWOW WOW OW COMMUNICATIONS Ww 0 Ww : Content a weipbort. production Production PLUS INC CINWRA Business Strengthen inter-group collaboration and promote sales through synergy creation ©2025 WOWOWINC. | 23
Slide 24: 5. Summary of FY2025 Business Plan
5. Summary of FY2025 Business Plan ©2025 WOWOWINC. | 24
Slide 25: FY2025 Income & Expenditure Plan
FY2025 Income & Expenditure Plan WOWOW (Millions of yen) FY2024 Initial FY2025 Comparison Result Fercent of Plan Feveentor Difference YoY Revenue weve £6,000 100.0% -157 99.8% Operating 0 Income 2,036 2.7% 700 0.9% -1,336 34.4% Ordinary 0 income 2,997 3.9% Fa elele) 2.0% -1,497 50.0% Profit Atibutab
Slide 26: FY2025 Subscription Plan
FY2025 Subscription Plan wowow (Thousands) . Comparison Result Initial FY2024 FY2025 Plan . Difference YoY Net New _ Subscriptions “107 ’ Net Cumulative 2,360 -100 95.8% Subscriptions ©2025 WOWOWINC. | 26
Slide 27: FY2025 Investment Plan (Non-Consolidated)
FY2025 Investment Plan (Non-Consolidated) Miwaenaeni In FY2024, the company invested mainly in broadcasting and transmission equipment, customer management system, etc. In FY2025, the company will invest mainly in broadcasting and transmission equipment, customer management system. mam Equipment-rel
Slide 28: Dividend Plan for FY2025
Dividend Plan for FY2025 wOwow Dividend Policy The Company aims for uninterrupted and stable dividends while retaining sufficient earnings by taking into consideration each fiscal year's business performance, strengthening of financial structure, medium- to long- term business strategy and other fac
Slide 29: Appendix
Appendix ©2025 WOWOWINC. | 29
Slide 30: Numerical data details available in DATABOOK
Numerical data details are now available in “DATABOOK” in the IR section of the website. https://corporate.wowow.co.jp/en/ir/finance/databook/ WOWOW INC.’s official Corporate Communications Investor Relations Department account on X:https://x.com/WOWOW_Inc
Slide 31: Cautionary Statement
©WoWwOW + ak! kondo/ewart Cautionary Statement: 1.The earnings forecasts described in this document are made based on decisions and assumptions relying on information currently available to WOWOW INC. as of the date hereof and thus include risks and uncertainties. The actual financial results may su