Slide 1: Revolutionizing Capital Markets Marketing with Specificity
Revolutionizing Capital Markets Marketing with Specificity Precision Marketing Solutions for the Financial Sector Presented by
Slide 2: Who We Are
WHO At Specificity, we forge partnerships to secure the most granular data available and combine data aggregation with cutting-edge and WE ARE: emerging technology. Specificity is one of the very few companies in the U.S. that can identify audiences and deliver marketing on a granular level and in r
Slide 3: Our Solution
OUR Our solutions address several marketing challenges like the spend waste due to bot traffic and inaccurate audiences in capital markets, while SOLUTION: protecting consumer privacy and maintaining full legal compliance. Here’s how: ● Proprietary process that never requires the possession or use o
Slide 4: Our Tech Stack Includes
OUR TECH ● Meta ● Facebook ● Instagram Threads STACK ● ● TikTok ● LinkedIn ● DSP INCLUDES: ● Display ads ● Connected TV ● Retargeting ● Programmatic ● Text Messaging ● Ringless Voicemail Drops ● Email Marketing ● Automated Marketing ● Landing Page Conversion ● Web Traffic Aggregation ● Search ● Goog
Slide 5: Strategy Overview
STRATEGY OVERVIEW Locate & serve ads to the specified transactional retail investor audience to drive awareness and investment. The data segments are built through our data partner Deliver, that can arrive at targeted audiences based on transactional retail investments, online visit behavior on site
Slide 6: Understanding Capital Markets
UNDERSTANDING CAPITAL MARKETS Everyone is forced back into the same old stale data built through broker connections since the iOS 14.5 update. This audience is saturated and hit hard for investment opportunities repeatedly. Specificity does not need to rely on this relationship built data and can ge
Slide 7: Specificity's Approach
SPECIFICITY’S APPROACH PRECISION MARKETING TAILORED STRATEGIES CROSS-CHANNEL INTEGRATION ● We are experts at ● Customized marketing ● We deliver ads to literally any connected designing campaigns device your potential investor uses, strategies designed including smart phones, desktop, mobile to fit
Slide 8: Core Services
CORE SERVICES Intent Data Utilization Lead Generation Account-Based Leveraging intent data Specificity’s approach to Marketing (ABM) to drive highly generating high-quality Custom ABM strategies targeted campaigns. leads in the capital to target key accounts. markets space. Content Marketing Perform
Slide 9: Traffic Resolution
Traffic Resolution As a by product of your marketing spend you will built out a first party data set that you will own. We resolve and gather data on the audience we are targeting and driving to your website, solidifying that targeting and data is spot on. Our Audience ID Tech and Data capabilities
Slide 10: Why Specificity?
WHY IR firms have been hit hard by the data volatility in the marketing world. They have been forced SPECIFICITY? to rely on the old email lists they’ve accrued over the years. If you can’t get your company and all that it offers investors in front of the right people, you will forever struggle to r
Slide 11: Client Testimonials
CLIENT TESTIMONIALS Specificity does a great job working Specificity has the ability to target consumers in ways with their clients. They are very that digital marketers have dreamed of for years. And helpful and respond to posting because their focus is audience ID and segmentation things on the we
Slide 12: Tools & Tactics
Tools & Tactics We are partnered with some of the best tools on the market, but our allegiance is always to YOUR business which is why the choice is ultimately yours.
Slide 13: What's Included
What’s Included: Managed Capital Marketing Services $chosen Comprehensive marketing strategy including device ID extraction, search targeting, paid social spend/ media advertising, retargeting, creative and monthly managed services to boost engagement and investment. month Creative Design - Our desi
Slide 14: Contact Us
CONTACT US specificityinc.com | 813.364.4744 | info@specificityinc.com