Unilever PLC · LSE:ULVR
Unilever — Investor Presentation (June 2004)
21 slides from Unilever's investor presentation, Jun 29, 2004
Slide 1: Consumer Insight
Personalised for Consumer Insight 29 June 2004 Safe Harbour Statement Certain of the comments and materials in this presentation may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based upon current expectations and
Slide 2: Contents; Consumer Insight: Spend and People
Personalised for Contents Unilever Insight (Chet Henderson - VP Unilever insight) - The end result we want - How we seek insight - Some examples Trends & the consumer quest for Vitality (Gerda Feunekes - Consumer Insight Vitality) Insight behind science & products (Sue Stanley - Head of HPC Consumer
Slide 3: Our Vision
Personalised for Our Vision Growth for our leading brands driven by insightful people who have insightful ideas and are connected by powerful knowledge management and shared learnings. Deeper strategic understanding + More direct contact = More insight and more intuitive decision making 6 Less need
Slide 4: Smart Scale and Axe Insights
Personalised for Smart Scale +50% market research spend with 5 partners Global leadership teams - innovation - client service - learning - efficiencies Axe Insights Axe Mission To improve men’s performance in the Mating game. Winner of multiple Cannes Advertising Awards Insight Activator Intimacy -
Slide 5: Insight to enable brand focus
Personalised for Insight to enable brand focus Migration example of Cica to Knorr in Brazil Title goes here 5
Slide 6: Personalised for Title goes here
Personalised for Title goes here 6
Slide 7: Conclusions
Personalised for Conclusions 1. Insight is fundamental to our business 2. We are heavily invested in it 3. In all aspects of our business consumer intimacy is our collective mission Title goes here 7
Slide 8: Consumers are changing
Personalised for Contents Unilever Insight (Chet Henderson - VP Unilever insight) - The end result we want - How we seek insight - Some examples Trends & the consumer quest for Vitality (Gerda Feunekes - Consumer Insight Vitality) Insight behind science & products (Sue Stanley - Head of HPC Consumer
Slide 9: Foresight Consumer Trends
Personalised for Consumers are more individual then ... … and now Media is more fragmented then ... … and now Foresight Consumer Trends Getting Transform Connected Instant Traditional Availability Structures Do you trust Tony Blair? Sky + MMR Solutions Better for Health Bruising Individuals the Plan
Slide 10: What is Vitality?
Personalised for What is Vitality? d Fe oo eli gG ng in VITALITY G ok oo Lo d Get More Out of Life Source: Project Foresight Follow up - Qualitative research in India, Brazil, USA, France Vitality is a holistic concept for the consumer • Holistic Vitality – Not absence of illness but wellness for bo
Slide 11: Vitality Life Goals
Personalised for Vitality Life Goals help our brands to deliver functional and emotional benefits • The aim of the Vitality Life Goals model is to Consumer help brands to better Goals – Anticipate consumer needs regarding Vitality – Validate/update their positioning regarding Benefit Vitality – Opti
Slide 12: What is Consumer Science?
Personalised for Contents Unilever Insight (Chet Henderson - VP Unilever insight) - The end result we want - How we seek insight - Some examples Trends & the consumer quest for Vitality (Gerda Feunekes - Consumer Insight Vitality) Insight behind science & products (Sue Stanley - Head of HPC Consumer
Slide 13: What is Consumer Science?
Personalised for What is Consumer Science? • Attitudes, Perceptions and Behaviours want… sense… do… What is Consumer Science? • Drawing on the behavioural and sensory sciences Behavioural & Sensory Sciences : some partners Monell Chemical Senses Center Title goes here 13
Slide 14: What is Consumer Science used for?
Personalised for What is Consumer Science used for? • link between consumers and technology • to design improved products • to meet functional and emotional needs Two examples : 1) Products for different segments 2) Functional + Emotional needs 1) Products for different segments • Why do people buy
Slide 15: Unilever Global Values List
Personalised for Unilever Global Values List Data from 17 countries, representing nearly all regions -- including both developed and emerging markets... Poland UK Germany France Italy Turkey China Japan USA Spain Mexico Thailand India Indonesia Brazil South Africa Argentina Linked to purchasing VALU
Slide 16: Hellmann's: new products
Personalised for Hellmann’s : new products • For people who ‘love to cook but don’t have the time...’ 2) Functional + Emotional needs • Question :What makes a better antiperspirant? • Answer : one which gives you less underarm wetness when you get hot ? Traditional way to test products UK US Philipp
Slide 17: But it's not just heat that makes you sweat
Personalised for But it’s not just heat that makes you sweat! There are many other occasions…….!! Emotional sweat : part of fight / flight response Title goes here 17
Slide 18: Comes when you least expect it
Personalised for Comes when you least expect it Comes in sudden bursts 5X more sweat in given time 2 types of sweat gland Eccrine Gland •All over body •Keep you cool Apocrine Gland •Heat + emotional •Underarm,groin,nipple sweat •Emotional sweat Title goes here 18
Slide 19: How odour is produced
Personalised for How odour is produced New sweat doesn’t smell However, bacteria feed on the sweat and produce odour Emotional sweat leads to more odour More body odour is produced due to emotional sweat because the apocrine glands are active. Emotional sweat : new way to test products • word associ
Slide 20: Emotional rollercoaster
Personalised for Contains a reserve of ingredients which kick in extra odour protection when you need it most. Freshness boost is released during the day emotional rollercoaster New range for Sure/Rexona ‘help people feel good….and get more out of life’ Title goes here 20
Slide 21: Thank you
Personalised for Sure/Rexona : European advertising Thank you Title goes here 21