Telstra Group Limited · ASX:TLS
Telstra — Investor Day (October 2006)
7 slides from Telstra's investor day presentation, Oct 6, 2006
Slide 1: ASX lodgement letter: Investor Day slide presentation
6 October 2006 The Manager Company Announcements Office Australian Stock Exchange 4" Floor, 20 Bridge Street SYDNEY NSW 2000 ELECTRONIC LODGEMENT Dear Sir or Madam Office of the Company Secretary Level 41 242 Exhibition Street MELBOURNE VIC 3000 AUSTRALIA Telephone 03 8634 6400 Facsimile 03 9632 321
Slide 2: Investor Day: Channel Impacts
Telstra Corporation Limited Investor Day 6 October 2006 Channel Impacts
Slide 3: Last Investor Day
Last Investor Day Transform Telstra Drive resulis ~~ Market share ARPU Loyalty and customer retention elstra Last Investor Day & Right customer systems and tools Manage success by customers rather than product
Slide 4: Customer Intimacy Programs
Market-Based Management * Customer intimacy 146 Programs 400,000 interviews 90,000 Segmentation Organisation Design & People Market-Based Management ® Fraining & Culture _- Phase |: 180 managers Phase || 1,100 managers Phase lll: 26,000 employees Gelstra (EARNING me ACADEMY)
Slide 5: Product Innovation
Market-Based Management Product Innovation Customer gt the centre Customer insight at each step Market-Based Management Segmented Brand, Advertising & Promotions > 25% to 50% improvement in efficiency
Slide 6: Channel enhancements
Market-Based Management Channel enhancements Market-Based Management Customer Sustems & Databases Single customer view Segment tagging Automated campaign management PARS performance system
Slide 7: Sales Programs to-date
Sales Programs to-date -— More tha customer contacts Rate | Baseline - Incrementa Successes Cost per acquisition reduced