Braemar Hotels & Resorts Inc. · NYSE:BHR
Braemar Hotels & Resorts — Ashford Hospitality Prime — Corporate Update (May 2016)
14 slides from Braemar Hotels & Resorts's corporate update, May 24, 2016
Slide 1: Sofitel Chicago Water Tower – May 2016
Sofitel Chicago Water Tower – May 2016
Slide 2: Property Overview
Property Overview 2 Property Information: Location: Downtown Chicago (Gold Coast submarket) Rooms: 415 (including 32 suites) Year Built: 2002 12,000 sf of meeting space Fee simple; 32 story tower Segmentation: 72% transient; 28% group Acquisition Overview: Purchase Price: $153mm Purc
Slide 3: Property Overview (cont.)
Property Overview (cont.) 3 Key Accomplishments: New General Manager Over $750,000 in annualized cost savings Renegotiated parking agreement increasing hotel’s revenue share by 35% Sofitel Chicago ranked 3rd best hotel in Chicago for business travelers by USA Today in 2015 Sofitel Chicago
Slide 4: Competitive Set - Primary
Competitive Set - Primary ° Thompson Hotels Chicago 61/1988 247 ° Sofitel Chicago Water Tower 6/1/2002 415 12,000 e easy cnPatk Hyatt Chicago 6/1/2000 198 5,000 e (Omni Chicago Hotel 4/1/1980 7,000 Luxury Collection The Gwen Chicago 5/1/2001 12633 e “ZX ASHFORD FOR HOSPITALITY PRIME
Slide 5: New Supply – Tract Scale (Luxury)
New Supply – Tract Scale (Luxury) 5
Slide 6: CapEx History
CapEx History 6 Hotel Opening 2002 Rooms: Mattress replacement Meeting Space: New carpet in Ballroom, meeting rooms and pre function 2010 Rooms: Reupholstered benches in suites; new desk chairs 2012 Rooms: Replaced toilets and coffee machines 2014 Rooms: Upgraded to flat panel TVs 2006 Rooms: Replac
Slide 7: Fitness Center Expansion
Fitness Center Expansion 7 Increasing footprint from current 781 sq. ft. to 1,441 sq. ft., 2nd largest in comp set
Slide 8: Lobby Bar Repositioning
Lobby Bar Repositioning 8 Ashford to invest $515k to reposition Le Bar and increase seating by 35%, scheduled to begin Nov. 2016
Slide 9: Lobby Bar Repositioning (cont.)
Lobby Bar Repositioning (cont.) 9
Slide 10: Rooms Renovation Scope
Rooms Renovation Scope 10 New guestroom desks and minibar cabinets (new minibars with outside tray) New guestroom chair and ottoman to match Barcelona chairs New carpet, drapery and roller shade New bed frame and headboard Touch up existing nightstands and nightstand lamps (new lampshades)
Slide 11: Rooms Renovation – King Room Design
Rooms Renovation – King Room Design 11
Slide 12: Rooms Renovation – King Room Design (cont.)
Rooms Renovation – King Room Design (cont.) 12
Slide 13: Rooms Renovation – Corridor Design
Rooms Renovation – Corridor Design 13
Slide 14: Sofitel Chicago Water Tower – May 2016
Sofitel Chicago Water Tower – May 2016
Ashford Hospitality Prime — Corporate Update (May 2016) on 6ix