Wendy's Company (the) · NASDAQ:WEN
Wendy's Company (the) — Investor Day (June 2012)
28 slides from Wendy's Company (the)'s investor day presentation, Jun 28, 2012
Slide 1: Abigail Pringle, SVP, Strategic Initiatives and Planning
ABIGAIL PRINGLE SVP, STRATEGIC INITIATIVES AND PLANNING Exhibit 99.4
Slide 2: System Optimization, Financial Management, Global Growth
System Optimization Financial Management Global Growth Image / Experience Activation North America Same-Store Sales Growth System Optimization Financial Management Restaurant Utilization & Daypart Expansion Global Growth New Restaurant Development Image / Experience Activation North America Same-Sto
Slide 3: Image Activation Update
The Wendy’s Company IMAGE ACTIVATION UPDATE The Wendy’s Company Importance of PLACE in our Recipe to Win What is Image Activation – Wendy’s Approach Prototype Performance Activation Strategy & System Adoption
Slide 4: Consumer Choices: New QSRs
Consumer Choices New QSRs The Wendy’s Company
Slide 5: Consumer Choices: Traditional QSRs
Consumer Choices Traditional QSRs The Wendy’s Company
Slide 6: Consumer Expectations: Stand Out, Relevant, Popular Choice
The Wendy’s Company Consumer Expectations Stand Out Relevant Popular Choice The Wendy’s Company
Slide 7: Image Activation… makes everything else work better
The Wendy’s Company Image Activation… makes everything else work better
Slide 8: Image Activation is more than a remodel
Image Activation… is more than a remodel… It is a BRAND REVITALIZATION… It is… “A CUT ABOVE” CUSTOMER EXPERIENCE
Slide 9: Wendy's Image Activation: A Cut Above Customer Experience
The Wendy’s Company WENDY’S IMAGE ACTIVATION “A Cut Above” Customer Experience MODERN FACILITY “A” LEVEL OPERATIONS CONTEMPORARY UNIFORMS MENUBOARDS & PACKAGING 5-STAR ATHLETES BRAND LOGO SIGNAGE
Slide 10: Prototype markets: Pittsburgh, Columbus, Virginia Beach, Phoenix, Toronto
PITTSBURGH (2) COLUMBUS (2) VIRGINIA BEACH (2) PHOENIX (2) TORONTO (2)
Slide 11: Prototype Performance: Consumer Insights on Exterior Design
PROTOTYPE PERFORMANCE Consumer Insights on Restaurant Design – Exterior Consumer Insights on Restaurant Design – Exterior All Four Exterior Designs Are Strong Performers, Two Rise To Top Modern, not your typical QSR Raised expectations for the interior experience and food quality Patios and prominen
Slide 12: Prototype Performance: Ultra Modern and Urban Top Designs
PROTOTYPE PERFORMANCE The Wendy’s Company ULTRA MODERN URBAN Top Designs
Slide 13: Prototype Performance: Interiors
PROTOTYPE PERFORMANCE The Wendy’s Company All Interiors are a “WOW” customer experience Welcoming, positive ambiance – fireplaces, lounge seating, TVs WiFi and Digital Menuboards Seating variety and configuration, booths are most popular Consumer Insights – Restaurant Design
Slide 14: Prototype Performance: Food Forward Experience
PROTOTYPE PERFORMANCE The Wendy’s Company Consumer Insights – Restaurant Design Consumer Insights – Restaurant Design Food Forward Experience Elevates Brand Quality Redhead Roasters & Bakery Self-Serve Drinks Pick-Up Area
Slide 15: Prototype Performance: Customer Experience Insights
The Wendy’s Company PROTOTYPE PERFORMANCE The Wendy’s Company Restaurant designs have to be more than eye appeal Create a lasting impression to build return visits The total customer experience must be “A Cut Above” Elevating standards for restaurant teams Every single detail is important…from custo
Slide 16: Customer comments
This is unlike any Wendy’s I’ve seen! Love the style, lighting, colors! I must commend everyone that works at this location. I don’t get this type of attention in other fast food restaurants. We were pleased with the friendliness of everyone we talked to, from the person who took our order and espec
Slide 17: Prototype Performance: Sales Performance Post Remodel
The Wendy’s Company PROTOTYPE PERFORMANCE Reflects results at 8 U.S. restaurants. Open between 4-11 months. The Wendy’s Company Incremental sales across all dayparts and product categories Sales driven primarily by growth in transactions – both new customers and repeat customers Sustaining sales lev
Slide 18: Prototype Performance Trends: U.S. Sales Lift by Channel
PROTOTYPE PERFORMANCE TRENDS U.S. Sales Lift by Channel Sales Performance – Post Remodel Sales Performance – Post Remodel Reflects results at 8 U.S. restaurants. Open between 4-11 months. 43% 14% 44% - Carry Out PUW Dine In
Slide 19: Company
The Wendy’s Company The Wendy’s Company
Slide 20: Prototype Production
Production Design Development The Wendy’s Company PROTOTYPE PRODUCTION Maintained Critical Customer Elements Reduced Cost by ~35% Targeting ~$650-700K
Slide 21: Production Design Plan
Production Design Plan The Wendy’s Company All 2012 remodels and most new builds Opening at “A Cut Above” Majority are Ultra Modern and Urban
Slide 22: Inline Design
The Wendy’s Company Inline Design
Slide 23: Tiered Design Strategy
The Wendy’s Company TIERED DESIGN STRATEGY Ultra Modern Inspiration TIER I TIER II TIER III
Slide 24: Tiered Design Strategy: Cost by Tier
The Wendy’s Company TIERED DESIGN STRATEGY TIER (Ultra Modern) COST Estimates based on Company’s current outlook; Excludes maintenance and other costs The Wendy’s Company Prototype $1.2M (Actual) Production - Tier I $650-700K (Est.) Tier II $500K (Est.) Tier III $300K (Est.) Critical to System Adopt
Slide 25: Market & Site Planning Critical to Success
The Wendy’s Company Market & Site Planning Critical To Success EVALUATE RESTAURANT SPECIFIC CRITERIA Trade Area Site Quality Competitive Intensity AUVs Other EVALUATE STRATEGIC INITIATIVES OR ACTIONS Image Activation Tier Relocate/Rebuild Breakfast 24 Hours Other DMA PLAN Restaurant Action Plan EVAL
Slide 26: What Is Critical for Success
The Wendy’s Company WHAT IS CRITICAL FOR SUCCESS The Wendy’s Company Franchisee Partnership Image Activation Franchise Taskforce Franchise Leadership Committees Franchise Participation – Select Early Adopters System Adoption
Slide 27: Planned System Release Timing
The Wendy’s Company Planned System Release Timing Tier I Available Q4 2012 Tier II-III Available 2013 Design Release – Franchise Participation Tier I Available Q4 2012 Tier II-III Available 2013
Slide 28: This Is Our Future
THIS IS OUR FUTURE The Wendy’s Company