Slide 1: Introducing Piquadro
LINEA BUSINESS INTRODUCING PIQUADRO
Slide 2: Piquadro born in Bologna, only 14 years ago
LINEA BUSINESS Piquadro born in Bologna, only .14 years ago! Piquadro_ New Head Office built in 2006
Slide 3: Piquadro: Unique Positioning
LINEA BUSINESS PIQUADRO: UNIQUE POSITIONING Innovative Italian leather brand. Business-friendly accessories. Designed to make busy life stressless! Piquadro = P² with the P standing for both Palmieri and pelletterie (leather goods in Italian) Piquadro_ The Piquadro brand identity Marco Palmieri, Piq
Slide 4: The Brand DNA
LINEA BUSINESS THE BRAND DNA Piquadro was founded on the principle that your most valuable tech accessories need the finest hand crafted leather bags to transport them safely and in style. Since 1998, this unique blend of technology, prime Tuscany leather hide and clever organization has made Piquad
Slide 5: Core Values: 1. Innovative Design
LINEA BUSINESS PIQUADRO CORE VALUES: 1. INNOVATIVE DESIGN Piquadro_
Slide 6: Core Values: 2. Italian Styling
LINEA BUSINESS PIQUADRO CORE VALUES: 2. ITALIAN STYLING Piquadro_
Slide 7: Core Values: 3. Business Friendly Organization
LINEA BUSINESS PIQUADRO CORE VALUES: 3. BUSINESS FRIENDLY ORGANIZATION Piquadro_
Slide 8: Core Values: 4. Vibrant Color Palette
LINEA BUSINESS PIQUADRO CORE VALUES: 4. VIBRANT COLOR PALETTE Piquadro_
Slide 9: Piquadro Core Consumers
LINEA BUSINESS PIQUADRO CORE CONSUMERS: •Young professionals men (80%) and women (20%) •Medium-upper social classes •Well educated • Design forward mindset •‘Citizens of the world’ •Always ‘on the go’: commuters, frequent flyers •Tech savvy •Rational: value for money Piquadro_
Slide 10: Product Strategy
LINEA BUSINESS PRODUCT STRATEGY MIX OF ON-GOING & SEASONAL COLLECTIONS Complementary and extensive product offering, including professional bags, travel items, women’s bags, small leather goods and other accessories. On-Going Collections (70% of turnover): long life-cycle (4/5 years and more). Seaso
Slide 11: A Well Balanced Assortment
LINEA BUSINESS A WELL BALANCED ASSORTMENT DISTRIBUTION COMPANY SALES BY PRODUCT CATEGORY (IN VALUE) Business bags 24% Day bags 14% Small leather goods 19% Women’s bags 22% Luggage 12% Other accessories 10% Piquadro_
Slide 12: Product Architecture/Pricing
LINEA BUSINESS PRODUCT ARCHITECTURE/PRICING BRIEFCASE DAY BAG S.L.G. € 600-840 € 630-660 N.A. SARTORIA MODUS € 315-545 € 115-265€ 55-140 BLUE SQUARE JAZZ € 240-345 € 99-250 € 55-130 VIBE LINK 4 Piquadro_ Above prices are Europe Suggested Retail Prices
Slide 13: Piquadro: A Premium Accessories Brand
LINEA BUSINESS PIQUADRO: A PREMIUM ACCESSORIES BRAND Luxury Travel Lifestyle Piquadro_ Mid-end
Slide 14: Piquadro Awareness and Desirability
LINEA BUSINESS PIQUADRO AWARENESS AND DESIRABILITY* KNOWN OWNED DESIRED LOUIS VUITTON SAMSONITE LOUIS VUITTON SAMSONITE LOUIS VUITTON SAMSONITE MANDARINA DUCK PRADA GUCCI GUCCI PIQUADRO PIQUADRO PIQUADRO GUCCI PRADA PRADA MANDARINA DUCK HERMES FURLA FURLA MANDARINA DUCK CARTIER COCCINELLE BOTTEGA VE
Slide 15: Research & Development
LINEA BUSINESS RESEARCH & DEVELOPMENT ITALIAN DESIGN All Piquadro products are the fruit of a careful design phase. Even the tiniest detail is studied and designed so that the end result will be a design product with a well-defined identity. An in-house team of Italian designers, who know and interp
Slide 16: Quintessential Quality
LINEA BUSINESS QUINTESSENTIAL QUALITY The quality of the selected hide, together with the design, is a distinctive element of each Piquadro product. Piquadro has proudly built a long lasting relationship with the best Italian tanneries over the past 14 years, all being located within a short distanc
Slide 17: Piquadro Worldwide Distribution
LINEA BUSINESS PIQUADRO WORLDWIDE DISTRIBUTION Presence in over 50 countries Retail focus: 94 mono-brand boutiques: 50 own stores 44 franchising stores Branded shop-in-shops in best in class department stores Branded corners in selected specialty stores (leather good stores, upscale ready-to-wear st
Slide 18: Retail Distribution: DOS
LINEA BUSINESS RETAIL DISTRIBUTION DOS Milano, Via Della Spiga Paris, Rue Saint-Honorè Milano, Linate Airport Barcelona, Spain Paseo de Gracia Milano, Malpensa Airport T1 Barcelona, Spain outlet La Roca Milano, Malpensa Airport TN Barcelona, Spain ECI Plaza Cataluna Milano, via Dante 9 Mendrisio (CH
Slide 19: Retail Distribution: Franchising
LINEA BUSINESS RETAIL DISTRIBUTION FRANCHISING Madrid, Airport Barajas Roma, Viale Europa 1 Torino, Sh. Mall “Le Gru” Grugliasco Mosca, Russia MEGA Shp Mall Roma, Via Salaria 110 Modena, Sh. Mall "Grande Emilia” Mosca, Russia Sokolniki Shp Mall Roma, Viale Marconi 6 Busnago (MI), Sh. Mall "Il Globo“
Slide 20: Next: Marras Capsule Collection
LINEA BUSINESS NEXT MARRAS CAPSULE COLLECTION World famous designer Antonio Marras currently designing Piquadro first capsule collections, for FW 13 and SS 14. Piquadro_The Piquadro brand identity
Slide 21: Next: Become a Global Retailer
LINEA BUSINESS NEXT BECOME A GLOBAL RETAILER! Open Flagship stores in first tier International cities: Paris, London, Dubai, Shanghai, Beijing, Tokyo, ... and major airports, Madrid T1 airport (opened aug ‘12) Paris Saint Honoré (opened feb ‘13) Venice (opened may ‘13) Florence (opened july ‘13) Bej
Slide 22: Next: New Store Design Underway
LINEA BUSINESS NEXT NEW STORE DESIGN UNDERWAY Full revamping of the Piquadro store design with the twofold goal of creating a powerful/highly distinctive retail concept, and maximizing sales productivity. Due date: June 2013 Piquadro_The Piquadro brand identity
Slide 23: The New Milan Showroom
LINEA BUSINESS THE NEW MILAN SHOWROOM 500 square meters of showroom and office space, Opened in Sept 2012, Conveniently located in the heart of the Milan fashion district: 5 Piazza San Babila Grand opening during the Jan. 2013 Milan Fashion Week, Home of the Piquadro International team. Piquadro_The
Slide 24: Piquadro Steady Sales/Profit Growth Since 1998
LINEA BUSINESS PIQUADRO STEADY SALES/PROFIT GROWTH SINCE 1998 Listing on the Milan Stock Exchange Launch of € 61,8 ml € 64,4 ml the € 51,7 ml € 52,2 ml € 56,3 ml Piquadro € 46,0 ml brand € 35,7 ml € 25 ml €19 ml € 13 ml € 16 ml € 5 ml € 6 ml € 8 ml € 10 ml 3,1 5,3 6,4 7,5 9,1 7,1 7,8 3,2 Piquadro_ F
Slide 25: Income Statement
LINEA BUSINESS INCOME STATEMENT FY Ending March 31 (€m ) 2011A 2012A 2013A Net Sales 61.8 64.4 56.3 % growth +18,4% +4,3% -12,7% Other revenues 1.4 0.7 0.7 Material cos ts (9.3) (10.4) (9.8) Service cos ts (27.8) (28.3) (26.0) Pers onnel cos ts (9.3) (11.5) (12.5) Other operating expens es (0.3) (0.
Slide 26: Summary Balance Sheet
LINEA BUSINESS SUMMARY BALANCE SHEET FY Ending March 31 (€m ) 2011A 2012A 2013A Net Working Capital 16.1 20.3 20.3 Net Tangible As s ets 12.1 12.1 12.7 Net Intangible As s ets 0.8 1.5 4.0 Net Financial As s ets 2.2 2.4 2.3 Several Staff, Provis ions & Others (1.6) (1.4) (1.5) Net Capital Employed 29
Slide 27: Lean Capital Structure
LINEA BUSINESS LEAN CAPITAL STRUCTURE Net Debt/ Equity (as of March,31) NETFINANCIAL NET FINANCIAL DEBT DEBT (€m ) As of March 31 2011A 2012A 2013A Short-term Net Debt 4.7 12.7 8.4 Long-term Net Debt 9.7 6.3 20.6 25,9 29,3 Cas h & Cas h Equivalents (10.7) (12.8) (20.5) 28,8 Net Debt 3.7 6.2 8.5 3,7
Slide 28: The Investment Values
LINEA BUSINESS THE INVESTMENT VALUES Net Profit generated in the last 3 years* 20.1 mln € Dividends paid in the last 3 years equal to 9.0 mln € Investments effected in the last 3 years* equal to 11.3 mln € Net Debt increased in the last 3 years* by 4.8 mln € *Based 12M March 2013,2012, 2011 Piquadro
Slide 29: Piquadro Listed on the Milan Stock Exchange Since 2007
LINEA BUSINESS PIQUADRO LISTED ON THE MILAN STOCK EXCHANGE SINCE 2007 Market: 21,2% Cattolica Partecipazioni 2.0% Mediobanca: 6.3% Fidelity: 2.1% Marco Palmieri: 68.4% Piquadro_ Financial highlights
Slide 30: Marketing Focus: Glossy Men's Magazines
LINEA BUSINESS MARKETING FOCUS : GLOSSY MEN’S MAGAZINES PR – Europe > Blend of high-profile editorials Piquadro_
Slide 31: Marketing Focus: Glossy Men's Magazines
LINEA BUSINESS MARKETING FOCUS : GLOSSY MEN’S MAGAZINES Piquadro_
Slide 32: Marketing Focus: Upscale Men's Magazines
LINEA BUSINESS MARKETING FOCUS : UPSCALE MEN’S MAGAZINES PR – HK > Blend of high-profile editorials and local events Piquadro_
Slide 33: Celebrities
LINEA BUSINESS CELEBRITIES Piquadro_
Slide 34: Thank You!
LINEA BUSINESS THANK YOU ! Piquadro_