Jyothy Labs Limited · NSE:JYOTHYLAB
Jyothy Labs — Q1 FY25 Earnings Presentation
30 slides from Jyothy Labs's earnings presentation, Jul 25, 2024
Slide 1: Cover letter to stock exchanges
July 25, 2024 To, BSE Limited Na onal Stock Exchange of India Limited Phiroze Jeejeebhoy Towers, Exchange Plaza, Bandra – Kurla Complex, Dalal Street, Mumbai - 400023 Bandra (E), Mumbai - 400051 BSE Code: 532926 Scrip Code: JYOTHYLAB Dear Sirs, Sub: Copy of Presenta on Pursuant to the Regula on 30 o
Slide 2: Slide 2
Slide 3: Life Shines, When Light Shines Q1FY25
Life Shines, When Light Shines Q1FY25 July 25, 2024 2
Slide 4: Content Flow
Content Flow 01. Overview 03. Result Highlights 05. Way forward 04. Brand Performance 02. Market Scenario & Initiatives 3
Slide 5: Overview
OVERVIEW • Founded in 1983 by a first generation entrepreneur, our ‘Chairman Emeritus’ Mr. MP Ramachandran. Rs 2,757 crores Revenue in FY 23-24 • Jyothy Labs is primarily in Home Care and Personal Care 2.8 Mn Outlets – Pan India availability segments which constitute 50% of the Indian FMCG industry.
Slide 6: Market Scenario
MARKET SCENARIO • Demand expected to accelerate with normal monsoon, Rural demand pick up is key for positive momentum. • Higher ATL and BTL spends to focus on volume growth • Sharper focus on rural distribution, innovation, introduction of SKU’s to cater specific consumer segment, ecommerce platfor
Slide 7: Result Highlights – Q1FY25 Snapshot (Consolidated)
RESULT HIGHLIGHTS – Q1FY25 SNAPSHOT (CONSOLIDATED) Revenue at Rs 742 Crores increased by 8%, Volume growth: 10.8% (CAGR - 2 Yr 11.5%, 3 Yr 12.2%, 4 Yr 14.4%). Gross Margin at 51.3% from 47.9% in the same period last year A&P Spend at 61.6 Crores (8.3% of Net Sales) versus Rs 50.4 Crores (7.3% of Net
Slide 8: Performance Across Categories
PERFORMANCE ACROSS CATEGORIES Growth (%) Q1FY25 8.8% 7.1% 10.9% 2.0% Q1FY25 13.4% 8.8% 15.9% 6.0% (2Y CAGR) Q1FY25 21.2% 9.1% 11.1% -11.1% (3Y CAGR) Q1FY25 22.8% 12.2% 11.7% -5.7% (4Y CAGR) 7
Slide 9: Snapshot of Company's Performance (Consolidated)
SNAPSHOT OF COMPANY’S PERFORMANCE (CONSOLIDATED) QUARTER ENDED PARTICULAR/GROWTH CY PY % CHANGE REVENUE FROM OPERATION 742 687 8.0% OPERATING EBITDA 133.5 117.4 13.7% PAT 101.7 96.3 5.7% Financial Parameters QUARTER ENDED PARTICULAR/GROWTH CY PY GROSS MARGIN 51.3% 47.9% OPERATING EBITDA MARGIN 18.0%
Slide 10: EBITDA Movement (Consolidated)
EBITDA MOVEMENT (CONSOLIDATED) PARTICULARS Q1FY25 EBITDA % - PREVIOUS PERIOD 17.1% GROSS MARGIN 3.4% EMPLOYEE COST -0.6% ADVERTISEMENT & SALES PROMOTION -0.9% OTHER EXPENDITURE -1.0% EBITDA % - CURRENT PERIOD 18.0% 9
Slide 11: Brand Performance & Initiatives
BRAND PERFORMANCE & INITIATIVES 10
Slide 12: Category Wise Business Share
Fabric Care (Main wash) 33% Q1 FY 2025 Fabric Care (Post wash) 10% Category Wise Dishwashing Other Business Share 33% HI 4% 7% Personal Care 13% 11
Slide 13: Category Approach for FY25
CATEGORY APPROACH FOR FY25 Fabric Care Dish Washing Household Insecticide Personal Care Maintain a sharp focus on Utilize the brand equity of delivering value in Enhance brand equity to Margo to venture into new FY25 Emphasize on Liquid detergents while expanding solidify our position as the formats
Slide 14: Fabric Care: Post Wash – Ujala Supreme and Crisp & Shine
FABRIC CARE: POST WASH – Ujala Supreme and Crisp & Shine • Kicked off the year for Ujala Supreme with a multimedia campaign (TV & digital) nationwide, showcasing Brand Ambassador Taapsee Pannu in prominent markets across India. Partnered as a special sponsor for the Dangal Family Awards on one of th
Slide 15: Fabric Care: Post Wash – Ujala Supreme and Crisp & Shine
FABRIC CARE: POST WASH – Ujala Supreme and Crisp & Shine Ujala C&S TV Campaign featuring Superstar Ujala Supreme National Campaign featuring Nayanthara Superstar Taapsee Pannu in key markets Social Media promotions Ujala Supreme visibility in Retail Stores 14
Slide 16: Fabric Care: Main Wash – Detergent Powder and Liquid
FABRIC CARE: MAIN WASH – Detergent Powder and Liquid • Continued TV campaign with South Superstar Manju Warrier for Ujala Detergent in Southern markets. Market Share Ujala IDD Powder (Kerala) at 23.8% * in JQ24 • Sustained multimedia presence for Henko with Superstar Kajal Aggarwal in TV and digital
Slide 17: Fabric Care: Main Wash – Detergent Powder and Liquid
FABRIC CARE: MAIN WASH - Detergent Powder and Liquid Ujala Detergent Liquid featuring Henko Liquid Detergent featuring Ujala Liquid Detergent Print Ads Superstar Manju Warrier in key markets Superstar Kajal Aggarwal in key markets Ujala Detergent Powder Promo in West Bengal Liquid Detergent consumer
Slide 18: Fabric Care: Main Wash – Detergent Powder and Liquid
FABRIC CARE: MAIN WASH – Detergent Powder and Liquid Henko Visibility & Display Executions in-Stores Mr. White Print Ads Launch of Morelight 5 Litre. Liquid Detergent Pouch 17
Slide 19: Dish Washing
DISH WASHING • Exo: Small packs, innovative scrubber offerings, such as combo packs (steel + Green), are effectively driving trials. • Consumer engagement through school contact programs emphasizes the importance of a healthy tiffin. Extensive Below the Line activities, such as wall branding in key
Slide 20: Dish Washing
DISH WASHING TVC featuring Exo’s Brand Ambassador in key markets Wall Paintings with Brand Ambassador Shilpa Non-skippable ads on YouTube to ensure Shetty to create pull in Rural Market digital presence Ecom Promotional Banners Retail Activation for last mile 19
Slide 21: Dish Washing
DISH WASHING Pril OOH activity- Hoardings, Bus shelters & Metro branding on prominent locations High Decibel TV, Connected TV & Youtube campaign Pril engagement campaign activity on Swiggy Pril Contextual Non- skip vogon ads on digital in key markets 20
Slide 22: Household Insecticide - Maxo
HOUSEHOLD INSECTICIDE - MAXO Maxo Coil & Liquid Vaporiser • Maxo registered a flat growth impacted by extended summer and intense heat in major contributing markets. • Maxo LV Market Share at 9.1%* in JQ 24 • Maxo Coil Market Share at 25.8%* in JQ 24 • The brand remains committed to maintaining its
Slide 23: Household Insecticide - Maxo
HOUSEHOLD INSECTICIDE - MAXO Digital On ground Activation and TV Campaign Campaign Consumer Connect Maxo's new multimedia campaign featuring Superstar Kareena Kapoor Present on IPL Matches through Jio Consumer engagement activities were conducted in continues in key markets, highlighting Cinema App
Slide 24: Personal Care
PERSONAL CARE Registered a strong double-digit growth in Personal Care lead by brand Margo. We continue to allocate investments across multiple channels on Margo aimed at promoting and strengthening Margo's positioning as "Ek Achhi Aadat" (A good habit). Ongoing initiatives involve the strategic use
Slide 25: Personal Care
PERSONAL CARE Margo National TV campaign featuring Superstar Raashii khanna wPjBD3E7r4SEZvNw911KuYxgX1LNYLcL8yB3.mp4 WhatsApp Video 2024-05-30 at 11.20.20 AM (1).mp4 WhatsApp Video 2024-05-30 at 11.20.18 AM.mp4 Digital campaign featuring social media influencers Sponsorship for IPL’24 & T20 WC’24 24
Slide 26: The confidence of celebrities on Jyothy Brands!
The confidence of celebrities on Jyothy Brands! 25 25
Slide 27: Way Forward
WAY FORWARD • Continued focus on Volume Led Growth to gain Higher Market Share for each Brands • Increased Investment towards strategic brand building and direct distribution as it is a critical source of competitive advantage • Leverage on Modern trade and Ecommerce channel which is poised for high
Slide 28: Shareholding Pattern
SHAREHOLDING PATTERN As on 30 June 2024 FII 15.44% DII 15.17% Promoter and Promoter Group 62.89% Public 6.50% FII DII Public Promoter and Promoter Group 27
Slide 29: Disclaimer
DISCLAIMER Some of the statements in this communication may be forward looking statements within the meaning of applicable laws and regulations. Actual results might differ substantially from those expressed or implied. Important developments that could affect the Company’s operations include change
Slide 30: Thank You
THANK YOU Contact for any queries Sanjay Agarwal – CFO Email: Sanjay.Agarwal@Jyothy.com Contact No: +91 22 6689 2800/+91 9167012328 29