Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q2 FY2021 Earnings Presentation
25 slides from Bajaj Consumer Care's earnings presentation, 2020
Slide 1: Investor Presentation Q2 FY 2021
Investor Presentation Q2 FY 2021
Slide 2: Financial Highlights
Financial Highlights Q2 FY 21 H1 FY 21 Sales Growth 5.0% - 6.9% Gross Margin 65.8% 64.8% ASP to Sales 18.1% 15.7% EBITDA 28.9% 29.6% PAT 25.8% 27.0% MAT Market 10.1% Share
Slide 3: Sales value Breakup by channel – Q2 and H1 FY21
Sales value Breakup by channel – Q2 and H1 FY21 Rs. in Crores Channel Q2 Q2 Growth H1 H1 Growth FY20 FY21 % FY20 FY21 % General Trade 177.1 194.1 9.6% 385.1 362.3 -5.9% Alternate Trade 28.3 20.8 -26.7% 45.9 39.8 -13.3% Total Domestic 205.4 214.9 4.6% 431.1 402.1 -6.7% International Business 5.8 6.9
Slide 4: General Trade
General Trade ➢ Rural markets doing well, van operations have helped scale up rural business ➢ Urban markets continue to be under stress; primary reasons being lockdown in various markets, migration of labour away from town centres and drying up of upcountry customers at wholesale markets ➢ Continuo
Slide 5: Initiatives and Activations in General Trade
Initiatives and Activations in General Trade
Slide 6: Initiatives and Activations in General Trade
Initiatives and Activations in General Trade 6
Slide 7: Modern Trade, Ecommerce and International Business
Modern Trade, Ecommerce and International Business ➢ Modern Trade business was affected due to entry restrictions in stores, closure of malls, local lockdown ➢ Ecommerce has been consistently doing well ➢ The business grew by 4 times for the quarter over LY though on a small base ➢ Strong growth on
Slide 8: Initiatives and Activations in Modern Trade
Initiatives and Activations in Modern Trade
Slide 9: Initiatives in Ecommerce & International business
Initiatives in Ecommerce & International business Almond Drops Ads live on Radio with Sponsorship of IPL2020 in UAE Grofers Home Page Banner Amazon Search Page Purplle Home Page
Slide 10: Hair Oil Category Growth
Hair Oil Category Growth Value Growth (%) vs YA Volume Growth(%) vs YA MAT July- YTD MAT July- YTD Q1’20 Q1’20 MAR20 Aug’20 AUG'20 MAR20 Aug’20 AUG'20 All India - Urban 2.4 -30.6 -6.4 -20.9 0.1 -26.9 -5.0 -18.1 All India - Rural 0.4 -18.5 9.7 -7.4 -2.1 -15.4 12.0 -4.7 All India (U+R) 1.5 -25.3 0.5 -
Slide 11: Market Share Trend – Hair Oils
Market Share Trend – Hair Oils 10.50 10.40 MAT VALUE MARKET SHARE (%) 10.30 10.20 10.13 10.14 10.14 10.12 10.13 10.11 10.09 10.09 10.10 10.09 10.09 10.10 10.07 10.07 10.07 10.10 10.04 10.03 10.05 10.02 10.03 10.00 9.99 9.98 10.00 10.00 9.90 9.80 9.70 9.60 9.50 MATSEP18 MATDEC18 MATMAR19 MATJUN19 MAT
Slide 12: New Best Ever Almond Drops Hair Oil
New Best Ever Almond Drops Hair Oil Building ADHO Equity on Nourishment ➢ ADHO Formulation upgraded in Q2 FY 20 ➢ Vitamin E Content Doubled from Previous Formulation ➢ New Formulation helps reduce Hair fall ➢ Launch supported with 360o activation from September
Slide 13: Integrated Campaign for ADHO
Integrated Campaign for ADHO Social Media E- Commerce High Impact TV campaign Digital Digital Amplification ATL General BEST EVER Trade ADHO Onground Visibility Modern Trade Press Campaign
Slide 14: Bajaj Amla Hair Oil
Bajaj Amla Hair Oil ➢ Amla Hair Oil is a Rs. 1600 crores category which is growing consistently ➢ Broad basing of price points with introduction of three new pack sizes in Q2 ➢ Rs 1 (3 ml Sachet) ➢ Rs 75 (300ml) ➢ Rs 125 (500ml) ➢ Consumer offer to drive trials supported in Q2 ➢ Rural focus through
Slide 15: Bajaj Anti Grey Hair oil
Bajaj Anti Grey Hair oil Flipkart visibility Grofers sponsored search ➢ Build a digital first Brand ➢ Listing in All Major Ecommerce Chains Completed, Also Available in 2 leading Pharmacy Chains ( Wellness Forever + Apollo) ➢ Displays + Search Marketing Started from September on Flipkart and Grofers
Slide 16: Digital Marketing Across Platforms
Digital Marketing Across Platforms • Social Media Campaigns for Mumbai and Delhi • Influencer Campaigns • Targeted at Younger Audience on Instagram • Industry beating View through Rates (8%) • Theme of “ OIG “ , Oiling is Good
Slide 17: IT Initiatives & Automation – SAP Hana and Sellina
IT Initiatives & Automation – SAP Hana and Sellina SAP Hana Sellina Five modules implemented – Artificial intelligence tool for front end sales ➢ Finance and Costing team ➢ Sales and Distribution ➢ Real time sales analytics data available with front line sales team ➢ Material Management ➢ Chat with
Slide 18: Human Resource Management
Human Resource Management ➢Corona Kavach Policy - Customer facing employees covered under Corona specific Health & Wellness health insurance ➢Regular online fitness sessions for employees and their family members ➢“Aaj Ki Charcha”, an online platform for employees on diverse topics like Hair Employe
Slide 19: Awards & Recognitions
9*GL;, BAL i FORUM & AWARDS, SILVER AWARD * BEST USE OF CELEBRITY ENDORSEMENT bajaj
Slide 20: Financials
Financials bajal consumen cane
Slide 21: Highlights Q2 & H1 FY21 - Standalone
Highlights Q2 & H1 FY21 - Standalone Rs. in Crores Particulars Q2FY20 Q2FY21 Growth H1FY20 H1FY21 Growth Sales 211.19 221.76 5.00% 443.66 413.24 -6.86% Total Operating 217.09 225.30 3.78% 457.33 421.36 -7.87% Income Contribution 139.78 145.98 4.44% 294.75 267.76 -9.16% EBITDA 63.62 63.99 0.58% 135.5
Slide 22: Expense % to Sales
Expense % to Sales Material Cost Employees Cost Other Expenses 29.26% 29.60% 34.17% 9.60% 8.97% 33.81% Q2FY20 Q2FY21 Q2FY20 Q2FY21 Q2FY20 Q2FY21 Other Expenses Material Cost Employees Cost Other Expenses 35.21% 29.59% 27.18% 9.39% 10.00% 33.56% HY1 FY 20 HY1 FY 21 HY1 FY 20 HY1 FY 21 HY1 FY 20 HY1 F
Slide 23: Change in Prices of Key Ingredients
Change in Prices of Key Ingredients Per Kg Rates of LLP Per Kg Rates of RMO 100 100 80 80 Amount (Rs.) Amount (Rs.) 60 60 104.28 101.54 40 40 84.98 84.44 60.82 60.77 50.79 52.49 20 20 0 0 Q2FY20 vs Q2FY21 HY1FY20 vs HY1FY21 Q2FY20 vs Q2FY21 HY1FY20 vs HY1FY21
Slide 24: Performance history
Performance history 250.0 40.00% 32.79% 32.61% 33.17% 30.10% 30.93% 30.12% 30.42% 28.85% 225.0 27.10% 30.00% 200.0 14.85% 20.00% 12.50% 11.10% 9.45% 8.14% 175.0 5.00% 10.00% 2.65% 1.01% 150.0 0.00% -7.44% 125.0 -10.00% -17.63% 100.0 -20.00% -29.23% 75.0 -30.00% 215.0 205.7 222.0 238.3 232.5 211.2 20
Slide 25: Thank You
Thank You bajal consumen cane
Bajaj Consumer Care — Q2 FY2021 Earnings Presentation on 6ix