Slide 1: Xiaomi Corporation Q3 2021 Results Announcement
Xiaomi Corporation Q3 2021 Results Announcement
Slide 2: Disclaimer
By attending the meeting where this presentation is made, or by reading the presentation materials, you agree to be bound by the following limitations: The information in this presentation has been prepared by representatives of Xiaomi Corporation (the “Company”, and together with its subsidiaries,
Slide 3: Q3 2021 Key Highlights
Q3 2021 Key Highlights Leading Smartphone Robust Financial Performance Market Position2 Revenue Adjusted Net Profit1 #3 #4 78.1 billion 5.2 billion Global Mainland China RMB RMB Market Share Market Share 8.2% YoY 25.4% YoY Growing User Base Leading AIoT Platform 485.9 million 127.3 million 400.1 mil
Slide 4: Growing Revenue and Adjusted Net Profit
Growing Revenue and Adjusted Net Profit Revenue Adjusted Net Profit1 RMB Billions RMB Billions 8.2% In Q3 2021 78.1 72.2 7.3 25.4% Total revenue was RMB78.1 billion, up 5.8 8.2% YoY 18.1 20.9 5.2 4.1 Adjusted net profit1 was RMB5.2 billion, up 25.4% YoY 47.6 47.8 Q3 2020 Q3 2021 Q3 2020 Q3 2021 Smar
Slide 5: Successfully Attracting New Smartphone Users
Successfully Attracting New Smartphone Users Percentage of New Users Since Product Launch1 Mainland China MIUI MAU Millions 127.3 14.7% Xiaomi MIX FOLD Xiaomi 11 Ultra Xiaomi 11 Pro RMB10,000+ RMB6,000 - 10,000 RMB5,000 - 6,000 70%+ 60%+ 60%+ 111.0 Xiaomi MIX 4 Xiaomi 11 Xiaomi Civi RMB5,000 - 6,000
Slide 6: Increasing Market Share in the Premium Smartphone Market
Increasing Market Share in the Premium Smartphone Market RMB3,000 – 4,000 RMB4,000 – 5,000 RMB5,000+ ··· ··· ··· Xiaomi Redmi Xiaomi Xiaomi Xiaomi Xiaomi Xiaomi 11 10S K40 Pro MIX FOLD 11 Ultra MIX 4 11 Pro Market Share1 Market Share1 Market Share1 +6.4% YoY +7.7% YoY +0.5% YoY Premium smartphone2 s
Slide 7: Best 5G Performance in Mainland China
Best 5G Performance in Mainland China Ranked No.1 among Peers across All Price Ranges in a 5G Smartphone Performance Assessment by China Telecom Source: China Telecom 7
Slide 8: Remarkable Results During Double 11 Shopping Festival
Remarkable Results During Double 11 Shopping Festival Cumulative Paid GMV No.1 Smartphone Brand 208 No.1 Rankings RMB19.3 billion by Sales Volume1 by Sales Value or Sales Volume Up 35% YoY across AIoT Categories1 Note: From 00:00:00 November 1, 2021 to 23:59:59 November 11, 2021 for Tmall.com and Mi
Slide 9: Global MIUI MAU exceeded 500 million
As of November 22, 2021, global MIUI MAU exceeded 500 million Note: Global MIUI MAU as of November 22, 2021 refers to the number of active users in the last 30 days 9
Slide 10: Commitment to Research and Development
Commitment to Research and Development R&D Expenses RMB Billions 9M 2021 R&D Expenses Number of R&D RMB Employees1 3.2 39.5% 9.3 Billion ~14,000 Up 51.4% YoY >44% of total employees1 2.3 Number of Awarded Number of Patent Patents Globally1 Applications Globally1 23,000+ 48,000+ Q3 2020 Q3 2021 1 As
Slide 11: Smart EV Progressing Ahead of Schedule
Smart EV Progressing Ahead of Schedule Total Applications Received 20,000+ Mass Production Expected 1H 2024 Current Team Size 500+ People 11
Slide 12: Smartphones
Smartphones
Slide 13: Stable Smartphones Revenue Despite Global Supply Shortage
Stable Smartphones Revenue Despite Global Supply Shortage Smartphones Revenue RMB Billions 0.5% In Q3 2021 47.6 47.8 Smartphone revenue reached RMB47.8 billion, up 0.5% YoY Due to global supply shortage of key components, smartphone shipments declined by 5.8% YoY, but smartphones revenue remained st
Slide 14: Increasing Smartphone Market Share Over Time
Increasing Smartphone Market Share Over Time Global Smartphone Market Share Mainland China Smartphone Market Share by Quarter by Quarter % % Q3 2021: Q3 2021: 13.5% 13.8% Average: Average: 11.6% 12.3% 2019 2020 2021 2019 2020 2021 Source: Canalys 14
Slide 15: Xiaomi Civi: Attracting Fashion-conscious Users
Xiaomi Civi: Attracting Fashion-conscious Users 15
Slide 16: Redmi Note 11 Pro/Pro+: The Best Redmi Note Devices to Date
Redmi Note 11 Pro/Pro+: The Best Redmi Note Devices to Date Flat Edge 8.34mm AMOLED | 120Hz Dual Speakers | JBL 120W 108MP 4500mAh Imaging System Design Display Sound System for Note 11 Pro+ 67W 5160mAh for Note 11 Pro Battery Dimensity 920 SoC Debut Redmi Note 11 Series sold over 1 million units in
Slide 17: Offline Retail Stores Exceeded 10,000 in Mainland China
Offline Retail Stores Exceeded 10,000 in Mainland China Offline Retail Stores in Mainland China Retail Store Coverage in Mainland China1 # 9,100+ 7,600+ 95%+ 80%+ ~4% 4,500+ Cities2 Counties Towns 3,200+ Significant Growth Opportunities in Dec 2020 Mar 2021 Jun 2021 Sep 2021 Lower-tier Markets 1 As
Slide 18: Strong Performance of Overseas Premium Smartphone Market
Strong Performance of Overseas Premium Smartphone Market Overseas premium smartphone1 Overseas Smartphone ASP shipments in Q3 2021 up 180+% YoY Mainly in Latin America, Western Europe and Middle East Q3 2020 Q3 2021 Well-received Overseas Premium Smartphones ··· Mi 11 Xiaomi 11T Pro Xiaomi 11T Xiaom
Slide 19: Smartphone Market Share Ranked No. 1 in 11 Markets and Top 5 in 59
Smartphone Market Share Ranked No. 1 in 11 Markets and Top 5 in 59 Markets No.1 Spain Poland Ukraine Belarus Serbia Croatia Lithuania India Myanmar Algeria Peru No.2 Italy France Greece Hungary Bulgaria Latvia Romania Slovakia Russia Turkey Saudi Arabia Qatar Kazakhstan Nepal Laos Malaysia Israel Ch
Slide 20: AIoT
AIoT
Slide 21: Revenue of IoT and Lifestyle Products Grew Steadily
Revenue of IoT and Lifestyle Products Grew Steadily IoT and Lifestyle Products Revenue RMB Billions 15.5% 20.9 In Q3 2021 IoT and lifestyle products revenue reached 18.1 RMB20.9 billion, up 15.5% YoY Overseas IoT and lifestyle products revenue reached a record high Q3 2020 Q3 2021 21
Slide 22: Global Leading Consumer AIoT Platform
Global Leading Consumer AIoT Platform 400.1 million 8.0 million 105.1 million 59.9 million Connected Devices1 Users with 5 or More Devices AI Assistant MAU2 Mi Home App MAU2 Up 33.1% YoY Connected to Xiaomi’s AIoT Platform1 Up 34.1% YoY Up 39.0% YoY Up 42.8% YoY 1 As of September 30, 2021, excluding
Slide 23: Rapidly Expanding Global Smart TV Footprint
Rapidly Expanding Global Smart TV Footprint 3.0 million No.1 No.1 TV Brand Smart TV Brand in Mainland China in India Global Smart TV Shipments in Q3 for 11 for 13 2021 Consecutive Consecutive Quarters1 Quarters2 Xiaomi OLED TV Ranked No.1 in Mainland China for 2 Consecutive Months after New Products
Slide 24: Continued to Penetrate High-end White Goods Market
Continued to Penetrate High-end White Goods Market Enhance Traditional White Goods with Smart Technologies Make Premium Products Available to the Mass Market In October 2021, Launched our first premium smart refrigerator Xiaomi 550L four-door smart refrigerator, priced at RMB5,999 24
Slide 25: Record Home Appliances Sales During Double 11 Shopping Festival
Record Home Appliances Sales During Double 11 Shopping Festival No.3 No.1 by Sales Value by both Sales Volume and Sales Value in Home Appliances Category on JD.com1 in AC with Ventilation Category2 1 From 20:00:00 October 31, 2021 to 23:59:59 November 11 2021 for JD.com, including both first-party a
Slide 26: No.2 Wearable Band Vendor Globally
No.2 Wearable Band Vendor Globally Global Shipments of Wearable Bands1 1 According to Canalys, by shipments in Q3 2021. Wearable bands include basic bands, basic watches, and smart watches 26
Slide 27: Internet Services
Internet Services
Slide 28: Record User Number
Record User Number Global MIUI MAU Millions 485.9 453.8 425.3 Global MIUI MAU1 reached 485.9 million, 396.3 368.2 up 32.0% YoY Mainland China MIUI MAU1 reached 127.3 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 million, a record high Mainland China MIUI MAU Global TV MAU2 grew 33.0%+ YoY Millions 127.3 1
Slide 29: Internet Services Revenue Achieved Record High
Internet Services Revenue Achieved Record High Internet Services Revenue RMB Billions In Q3 2021 27.1% YoY % 7.3 Internet services revenue reached RMB7.3 billion, 1.6 -6.4% up 27.1% YoY, a record high 5.8 1.0 25.0% Advertising revenue reached RMB4.8 billion, up 1.7 44.7% YoY, a record high 0.8 Gamin
Slide 30: Advertising and Gaming Driving Revenue Growth
Advertising and Gaming Driving Revenue Growth Advertising Gaming Revenue per smartphone1 in Mainland China Monthly Gaming ARPU2 Pre- mainland China increased installation ~5x by over 50% YoY ~4x Overseas search revenue increased Search by over 200% YoY Smartphone Premium Gaming Average Smartphone3 S
Slide 31: Continued Growth in Overseas Internet Services
Continued Growth in Overseas Internet Services Overseas Internet Services Revenue as % of Total Internet Services Revenue Overseas internet services revenue 19.9% increased by 110.0% YoY in Q3 2021, 15.6% accounting for 19.9% of total internet 13.8% 14.1% services revenue, a record high 12.0% Q3 202
Slide 32: Financials
Financials
Slide 33: Revenue by Region and Segment
Revenue by Region and Segment Total Revenue Total Revenue by Region, Q3 2021 RMB Billions YoY % RMB Billions 8.2% 87.8 52.4% Overseas 72.2 78.1 YoY % 78.1 2.8% 47.6% Mainland China Overseas Q3 2020 Q2 2021 Q3 2021 Smartphones Revenue IoT and Lifestyle Products Revenue Internet Services Revenue RMB B
Slide 34: Gross Margin by Segment
Gross Margin by Segment Overall 17.3% 18.3% 14.1% Q3 2020 Q2 2021 Q3 2021 Smartphones IoT and Lifestyle Products Internet Services 12.8% 74.1% 73.6% 11.8% 14.2% 13.2% 60.4% 11.6% 8.4% Q3 2020 Q2 2021 Q3 2021 Q3 2020 Q2 2021 Q3 2021 Q3 2020 Q2 2021 Q3 2021 34
Slide 35: Prudent Operating Expense Management
Prudent Operating Expense Management Operating Expense Ratio 12.0% 11.3% 9.4% Operating expense ratio was 12.0% in Q3 2021 R&D expense ratio continued to grow 3.5% 4.1% 3.2% Q3 2020 Q2 2021 Q3 2021 R&D expense ratio 35
Slide 36: Strong Cash Position
Strong Cash Position Cash Resources1 RMB Billions 111.6 98.1 Our cash resources reached 75.5 approximately RMB98.1 billion Q3 2020 Q2 2021 Q3 2021 1 Including (i) cash and cash equivalents, (ii) restricted cash, (iii) short-term bank deposits, (iv) short-term investments measured at fair value throu
Slide 37: ESG
ESG
Slide 38: Privacy Protection and Data Security
Privacy Protection and Data Security Awards and Recognition Mi Store APP Screening On July 30, 2021 Mi 360 Home Security Camera From July to August 2021 Kitemark™ Certification for Residential IoT Devices Proactively assessed 85,000+ APPs in mainland China Xiaomi APP store Xiaomi Home App through 3
Slide 39: Giving back to Our Community
Giving back to Our Community Flood disaster Flood disaster Flood disaster relief for Henan, relief for Germany, relief for Shanxi, China in July the Netherlands China in October 2021 and Belgium in 2021 July 2021 RMB50 million1,2 RMB10 million1,2 €1 million1 Xiaomi Scholarship2 Launched to second ba
Slide 40: IR@xiaomi.com
IR@xiaomi.com