Pfizer, Inc. · NYSE:PFE
Pfizer — First Fridays Webinar Series (August 2010)
25 slides from Pfizer's conference presentation, Aug 6, 2010
Slide 1: First Fridays Webinar Series: Medical Education Group (MEG)
First Fridays Webinar Series: Medical Education Group (MEG) August 6th, 2010 Series Goals (5) 1. To provide insights into how Pfizer’s Medical Education Group (MEG) functions – an operational overview 2. To share an up-to-date status of Pfizer’s MEG timelines and grant review cycles 3. To share best
Slide 2: Agenda and CGA Update
Agenda 1. Introduction & CGA Update 2. Presentation: Planning for and Assessing the Impact of Learning Activities 3. Q and A CGA Update Organization Interprofessional Menopause Psychosis Totals Type Education Academic 15 5 14 34 Medical Center Hospital/Health 5 2 7 Care System National Medical 3 1 4
Slide 3: New CGAs and Guest Faculty
New CGAs • Transplant needs assessment • Non-small-cell lung cancer Please return by Wednesday, September 15th Guest Faculty Don Moore, PhD Director, Division of CME Director of Education and Evaluation, Office of Graduate Medical Education Faculty Associate, Office of Teaching and Learning in Medic
Slide 4: Planning for and Assessing the Impact of Learning Activities
Planning for and Assessing the Impact of Learning Activities Don Moore, PhD Vanderbilt University School of Medicine Today’s Objectives (4) After participating in today’s call, you should be able to describe and discuss: 1. A framework for integrating planning and assessment in the development of le
Slide 5: Planning and Assessment Framework
Planning and Assessment Framework Short-Term Intermediate Long-Term Inputs Activities Outputs Outcomes Outcomes Outcomes What resources will What planning and What will this CME What will occur as a What results should What results should be needed to assessing activities be activity look like? dire
Slide 6: Today's Objectives and Four Principles
Today’s Objectives (4) After participating in today’s call, you should be able to describe and discuss: 1. A framework for integrating planning and assessment in the development of learning activities 2. Four principles to guide planning and assessment 3. Selecting learning and assessment strategies
Slide 7: Start with the end in mind
Start with the end in mind Learning Declarative Patient Health Resources Planning CME Activity Knowledge Competence Performance Status Procedural Knowledge
Slide 8: Start with the end in mind: Needs assessment gaps
Start with end in mind • Needs assessment – process of determining the gap between “what is” and “what should be”. • Using the framework for planning and assessing, and starting with the end in mind, CME planners should begin planning by assessing community health status. • Sequence of needs assessm
Slide 9: Start with the end in mind
Start with the end in mind Planning question Yes No Is there a gap between Look for the cause of There may not be a current and desired patient the gap in performance need for a CME activity health status… Is there a gap between Look for the cause of Look for the cause of current and desired the gap
Slide 10: Identifying gaps: patient health status
Identifying gaps: patient health status GAP 185/95 ≥130/85 Goal of CME: Improved measures after CME 145/90 improvement GAP 185/95 ≥130/85
Slide 11: Measures in Planning and Assessment
Measures in Planning and Assessment Needs Predisposing Enabling Formative Reinforcing Summative Assessment Activity Activity Assessment Activity Assessment Identify the gap in Describe the gap Teach to level Assess level Recall desired Final assessment level specific in terms of level specific desir
Slide 12: Today's Objectives and Four Principles
Today’s Objectives (4) After participating in today’s call, you should be able to describe and discuss: 1.A framework for integrating planning and assessment in the development of learning activities 2.Four principles to guide planning and assessment 3.Selecting learning and assessment strategies ap
Slide 13: Considering physician learning: What should CME planners do?
Considering physician learning What should CME planners do? Physician Learner Planning CME Recognizes that there is an Predisposing issue with performance Takes ownership and accepts opportunity for improvement Commits to learning Enabling Tries out what is learned Incorporates what is learned Reinf
Slide 14: What Should CME Planners Do?
What Should CME Planners Do? • Predisposing CME activities – Something that is predisposing will make someone do something – Creates a teachable moment and/or help a physician recognize a teachable moment that already exists • Enabling CME activities – Helps people to do something by supplying them
Slide 15: What Should CME Planners Do?
What Should CME Planners Do? • Enabling CME activities should include – Lecture – Demonstration – Practice – Feedback What Should CME Planners Do? • Examples of Reinforcing Activities – Reminders – Commitment to Change – Practice Portfolios – Feedback – Post-course Materials – Communities of Practic
Slide 16: Today's Objectives and Four Principles
Today’s Objectives (4) After participating in today’s call, you should be able to describe and discuss: 1.A framework for integrating planning and assessment in the development of learning activities 2.Four principles to guide planning and assessment 3.Selecting learning and assessment strategies ap
Slide 17: Clinical focus
Clinical focus • Practicing physicians are in a continuous search for information related to help them provide the best possible care for their patients. • When physicians select learning resources, one of the features important to them is focus on clinical issues. • Less interested in a detailed de
Slide 18: Practice and feedback
Practice and feedback • Developing competence in a formal CME activity – Effective CME helps physicians apply what they learned in their clinical setting. – Transfer to their clinical setting is facilitated if physicians • Can practice what they have learned in a setting that resembles as closely as
Slide 19: Today's Objectives (4)
Your plane will be flown by pilots who have been exposed to the principles of flight and the procedures used for successful take offs and landings. And your next visit with your doctor?… Today’s Objectives (4) After participating in today’s call, you should be able to describe and discuss: 1.A frame
Slide 20: Linkage
Today’s Objectives (4) After participating in today’s call, you should be able to describe and discuss: 1.A framework for integrating planning and assessment in the development of learning activities 2.Four principles to guide planning and assessment 3.Selecting learning and assessment strategies ap
Slide 21: Outcome specific linkages
Outcome specific linkages Needs Predisposing Enabling Formative Reinforcing Summative Assessment Activities Activities Evaluation Activities Evaluation Declarative Knowledge Knowledge Knowledge Lecture Lecture Outline knowledge test test test Procedural Case-based Lecture plus Case-based Outline wit
Slide 22: An Ideal Planning Process
An Ideal Planning Process 1. Identify gap and its causes a. Review of individual MD or group practice. b. Evidence-based measures (AMA PCPI) c. Identify cause for the gap 2. Plan to address the identified gap and its causes. a. Plan and offer blended learning activity related to gap and measure. (Pr
Slide 23: MEG Assessment: How integrated planning is assessed in grant review
MEG Assessment How integrated planning is assessed in the Pfizer grant review process Needs Assessment • The needs assessment is minimal or does not exist • The needs assessment has a literature review but does not go beyond articulating the science area of need and/or includes only broad generalize
Slide 24: Linkage: Outcomes Measures
Linkage From here anything and everything is possible Needs & Educational Evaluation & Objectives Intervention Assessment Outcomes Measures • None or measurements limited to participation and/or satisfaction. • Measurements include acquisition of knowledge, skills or attitude change. • Follow up wit
Slide 25: How can we help?
Until Next Time…. 1. 2010 goal to improve dialogue with the CE community • Upcoming webinars: • September 10 – Invitations to be sent out around August 25th • 11AM EST: Oct 1 – Nov 5 – Dec 3 • Pre-work – please read these two articles: – McGowan B. The Great ASCO Tweetup. MeetingsNet. 2010. Availabl