Flight Centre Travel Group Limited · ASX:FLT
Flight Centre Travel — Morgans Roundtable (April 2022)
18 slides from Flight Centre Travel's conference presentation, Apr 27, 2022
Slide 1: Morgans Roundtable Presentation – Flight Centre Brand
For personal use only Morgans Roundtable Presentation – Flight Centre Brand April 27, 2022 1 Flight Centre 4.Omni
Slide 2: For personal use only
For personal use only 2 Flight Centre 4.Omni
Slide 3: Brand Purpose and Vision
For personal use only BRAND PURPOSE To sustainably open up the world for those who want to see. BRAND VISION To become the world’s most exciting and profitable travel retailer, personally delivering amazing experiences to our people, our customers and our partners. 3 Flight Centre 4.Omni
Slide 4: Where will we play?
For personal use only Where will we play? 4 Flight Centre 4.Omni
Slide 5: Global Market – What we know?
Global Market – What we know? For personal use only 415 Million $1.7tn (2019) 60% Online 40% Airlines Tourist Spent on leisure Travel by 2025 Direct Arrivals 5 Flight Centre 4.Omni
Slide 6: For personal use only
For personal use only 6 Flight Centre 4.Omni
Slide 7: Current Geographies
Current Geographies For personal use only UK CANADA AUS FY25-26 NZ STORES 60% ONLINE 40% SOUTH AFRICA Possible future expansion opportunities in Latin America, Europe, 7 Flight Centre 4.Omni UAE & APAC via low-cost entry model
Slide 8: We know our Customers
For personal use only We know our Customers 8 Flight Centre 4.Omni
Slide 9: Customer Engagement
Customer Engagement Global March 2022 For personal use only ENAGED WITH 4M CUSTOMERS 1.9M Yes to marketing 4.9 stars FC TIKTOK FC YOUTUBE FC FACEBOOK FC INSTAGRAM 2,338 4,688 2.25M 255K 9 Flight Centre 4.Omni
Slide 10: How to Win: Old Retail to New Retail
For personal use only HOW TO WIN FC 4.Omni Old Retail to New Retail 10 Flight Centre 4.Omni
Slide 11: What is Omni?
WHAT IS OMNI? For personal use only Omni globalizes, standardizes and synchronizes our legacy architecture and plumbing, bringing together our people and technology to provide customers with a consistent customer experience. Omni systematically connects the dots to reorganize and reposition this bra
Slide 12: Brand Assets
Brand Assets For personal use only 12 Flight Centre 4.Omni
Slide 13: Past and Future Brand Positioning
FUTURE PAST Flights + Holidays For personal use only Lowest Airfares Guaranteed (Deals + Value) Famous for Flights Famous for Growth and Holidays New countries Famous Brand Famous People, Culture Physical & Digital Assets & Technology 13 Flight Centre 4.Omni
Slide 14: Overall Strategy Statement
For personal use only Overall Flight Centre is a leading global travel retailer, famous for flights, holidays, people and Strategy technology. Statement We serve millions of customers every year through an ecosystem of channels that converts irresistible deals. We boast 450 world-class customer serv
Slide 15: For personal use only
For personal use only 15 Flight Centre 4.Omni
Slide 16: Brand Refresh
FOR TRAVELLERS BY TRAVELLERS Brand Refresh We’ve been there, done that, climbed the mountain, and loved every minute. We want our travellers to experience this too – and our knowledge and enthusiasm should shine through in our words. For personal use only FUN AND SAVVY Serious about travel, but not
Slide 17: Core Brand Codes
For personal use only Core Brand Codes CONCORDE THE TICKER INSIGNIA OUR FONT OUR LOGO CAPTAINS AUDIO SIGNATURE 17 Flight Centre 4.Omni
Slide 18: FCB: On The Path to Recovery
FCB: On The Path to Recovery For personal use only Strong recovery trajectory across all channels since COVID restrictions were lifted in February 2022 – customers queuing outside popular shops VFR (visiting friends & relatives) travellers leading the initial international rebound Shop network conti
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