Niq Global Intelligence Plc · NYSE:NIQ

Niq Global Intelligence — The Colors NYC (October 2024)

15 slides from Niq Global Intelligence's conference presentation, October 2024

  1. Slide 1: The Colors NYC

    The Colors NYC Kymberly Graham October 2024 © 2023 Nielse n Consumer LLC. A ll Rights Reserved. © 2023 Nielse n Consumer LLC. A ll Rights Reserved.

  2. Slide 2: Key take aways

    Diversity is key Prioritize Black Consumers The multi-cultural population in the US is Black consumers are a young and growing substantially and their buying growing population that are outspending power is following suit. the Total US in key Beauty categories. Key take aways Multi-Cultural Marketin

  3. Slide 3: NIQ delivers the Full View of beauty buying

    DTC/pure play Amazon Instacart & Shipt NIQ delivers the Health Beauty Full View of specialty Specialty Club beauty buying Social behavior Department Store 90+ Dollar • The industry's most trusted Global consumer data—more DIY Markets channels, sources, consumers, Grocery and regions Discount • Valid

  4. Slide 4: Importance of Multicultural Consumers

    Importance of Multicultural Consumers © 2023 Nielse n Consumer LLC. A ll Rights Reserved. 5

  5. Slide 5: Multi-cultural buying power projections remain strong

    Multi-cultural buying power projections remain strong $1.8t Buying power Estimated estimatepower buying in 2024in 2024, that is bigger than Canada's economy 7% of the nation’s total buying power Data source: https://news.uga.edu/selig-multicultural-economy-report-2021/ © 2023 Nielse n Consumer LLC.

  6. Slide 6: Black consumers spend an average of $823 on beauty

    Black consumers are spending an average of $823 per year on beauty and personal care compared to $830 for total US Source: NielsenIQ Omnishopper Panel Total US Latest 52 weeks ending 8/10/2024 vs YA © 2023 Nielse n Consumer LLC. A ll Rights Reserved. 7

  7. Slide 7: Black households are seeing faster growth for total beauty compared to total US

    Black households are seeing faster growth for total beauty compared to total US Cosmetics and Fragrance are the only categories where growth is under pacing that of total US Beauty and Personal Care $ % Chg 22.1% 21.4% 17.8% 15.8% 13.6% 12.6% 12.1% 11.2% 11.8% 11.0% 10.2% 10.0% 10.3% 8.1% 8.4% 6.8%

  8. Slide 8: Black households are outspending in bath & shower, deodorant, fragrance, and HBL

    Black households are outspending in bath & shower, deodorant, fragrance, and HBL Index of dollars to buyers 99 125 80 106 86 137 95 81 115 88 Total Beauty & Bath & Shower Cosmetics & Nail Deodorant Facial Skin Fragrance Hair Care Hair Removal HBL Sun Care Personal Care Source: NielsenIQ Omnishopper

  9. Slide 9: Redefining the marketing model

    Redefining the marketing model © 2023 Nielse n Consumer LLC. A ll Rights Reserved. 10

  10. Slide 10: The old marketing worldview

    The old marketing worldview Convention “I’ll wait until 2030” previously Mainstream confined products/ media $$$ “Margin” “I get the most scale” Multicultural Products/services marketing to a niche. Minority $ products/ “Mission” media Minority Majority (Ethnic) (White) Consumers © 2023 Nielse n Con

  11. Slide 11: Prioritizing multicultural consumer needs can result in broader sales and appeal

    Prioritizing multicultural consumer needs can result in broader sales and appeal Three incremental opportunities Opportunities 1 Redefining the mainstream 2 Mashup innovation 3 Authenticity adventures Mainstream Incorporating multicultural-appealing features into products/ media $$$ “Margin” 1 prima

  12. Slide 12: The Rise of African-originated Ingredients

    The Rise of African- originated Ingredients © 2023 Nielse n Consumer LLC. A ll Rights Reserved. 13

  13. Slide 13: Ingredients with African origins seeing dollar growth in beauty

    Ingredients with African origins seeing dollar growth in beauty Ylang Shea Jasmine Vanilla Ylang Oil Butter Extract +21.7% +29.4% +11.0% +10.2% Fragrance +199.1% Hair Removal +61.7% Deodorant +32.7% HBL +78.2% Bath & Shower +42.7% Hair Removal +23.4% Bath & Shower +63.8% Facial Skin Care +24.8% Cosm

  14. Slide 14: People are specifically searching for these ingredients in their beauty routines

    People are specifically searching for these ingredients in their beauty routines Body Care is a top searched-for category among many ingredients Ingredients with African Origins Search Volume % CHG 246% 95% 34% 44% 6% 3% Vanilla Ingredients Shea Ingredients Cocoa Butter Ingredients Cocoa Ingredients

  15. Slide 15: Thank you.

    Thank you. © 2024 Nielse n Consumer LLC. A ll Rights Reserved. © 2023 Nielse n Consumer LLC. A ll Rights Reserved. 16

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