Bally's Corporation · NYSE:BALY
Bally's — Investor Presentation (December 2021)
55 slides from Bally's's investor presentation, Dec 16, 2021
Slide 1: Bally's Chicago, December 2021
Silly CHICAGO DECEMBER 2021 MAM = Phbb ebb i
Slide 2: Today's Presenters
Today’s Presenters Soo Kim George Papanier Paul Juliano Chairman of the Board President, Retail Vice President of Operations Bally’s Corporation Bally’s Corporation Bally’s Corporation Tracey Wiley Christopher Jewett Kelly Powers Baria Peter Reinhofer Director of DEI Director of Corp. Development Vi
Slide 3: I. Bally's Corporation
I. BALLY’S CORPORATION
Slide 4: We Are Bally's
We Are Bally’s 4
Slide 5: Bally's Corporation – Omni-Channel Gaming Leader
Bally’s Corporation – Omni-Channel Gaming Leader Global, Vertically Integrated Gaming Company Publicly Traded: BALY (NYSE) Enterprise Value: $5.4 billion(1) Market Cap.: $2.5 billion(1) Significant Access to Capital (1) As of December 13, 2021. 5
Slide 6: National Footprint and Market Access
National Footprint and Market Access Market Access Market Access New Construction Live Sports Betting Authorized Sports Betting No Legal Sports Betting Live iGaming Pending Acquisition Market Access Currently Owned Market Access * *Owned property subject to licensing arrangement for the Hard Rock br
Slide 7: Casino Portfolio
Casino Portfolio 16 750,000+ 16 15,500+ Casino Casino States(1) Slots / VLTs Properties(1) Sq. Ft. 530+ 5,300+ Table Games Hotel Rooms Sports 1 16 ~10,000 20+ Million Betting Properties Employees Database Operator in 10 Years (1) Inclusive of pending acquisition and construction of a land-based casi
Slide 8: Award-Winning Casino Operator
Award-Winning Casino Operator American Executive of the Year Best Overall Gaming Resort Casino of the Year Soo Kim #1 Lake Tahoe – Bally’s Lake Tahoe 2017 & 2018 – Hard Rock Biloxi #1 Louisiana – Bally’s Shreveport #2 Racinos – Bally’s Dover Voted by Hard Rock Corporate Best Casino #1 Missouri – Bal
Slide 9: II. Why Bally's Chicago?
II. WHY BALLY’S CHICAGO?
Slide 10: Why Bally's Chicago?
Why Bally’s Chicago? Commitment to Investment Most Economic Zero Conflicts Value Community Minority-led Rewards Contractor Team Commitment to Diversity 10
Slide 11: Only Applicant with Zero Conflicts
Only Applicant with Zero Conflicts Licensed in Illinois; no overlap in Chicagoland market Hard Rock Rockford Rivers Casino Des Plaines ~80 Miles ~17 Miles ~180 Miles ~34 Miles Hard Rock Bally’s Quad Cities Northern Indiana 11
Slide 12: Commitment to Investment
Commitment to Investment $1.6+ billion development 2 locations that are economic sleeping giants Drive visitation with 20+ million database Bally Sports provides high brand visibility 12
Slide 13: Most Economic Value to Chicago
Most Economic Value to Chicago Long-term partner with the City and community Thanksgiving 2021 Turkey Giveaway in Bronzeville TRIBUNE SITE McCORMICK SITE Upfront Payment $25 million $50 million 18,723 construction 18,483 construction Job Creation 2,002 permanent 2,002 permanent Annual Economic Impac
Slide 14: Minority Controlled Contractor Team: Chicago Community Builder's Collective
Minority Controlled Contractor Team: Chicago Community Builder’s Collective Largest and most powerful minority-led contractor team in Chicago history 14
Slide 15: Commitment to Diversity
Commitment to Diversity Creation of generational wealth for minorities and women Minimum Goals – Minority and Women Participation(1) Minority Design / Service Ownership % Construction Providers 5% 4% 6% 25% 46% 30% 25% 16% 26% RFP Goal RFP Goal RFP Goal MBE(2) WBE(3) (1) Inclusive of veteran and dis
Slide 16: Community Rewards
Community Rewards Program generating patronage to local, small and minority businesses ▪ Estimated $30M+ annual economic impact ▪ Tremendous exposure to 4+ million visitors annually ▪ Reinvesting within Chicago ▪ Drive spending at participating vendors Local Local Local ▪ “Virtual mall” retail outle
Slide 17: III. Bally's Chicago Casino Resort
III. BALLY’S CHICAGO CASINO RESORT
Slide 18: Two Premium Locations
Two Premium Locations Economic sleeping giants for the City Tribune Site ▪ Tribune Site: Temporary and permanent site ▪ McCormick Site: Permanent site, city-owned Existing Tribune Site Existing McCormick Site McCormick Site 18
Slide 19: Superior Project – Something for Everyone
Superior Project – Something for Everyone Bally’s flagship casino resort property The Gaming Customer ▪ Temporary: 500 slots + 25 tables ▪ Phase 1: 2,700 slots + 95 tables, 100 all-suite hotel ▪ Phase 2: 3,400 total slots + 173 total tables, 500 total hotel rooms McCormick Phase 1 Casino Floor Rende
Slide 20: Superior Project – Something for Everyone (cont'd)
Superior Project – Something for Everyone (cont’d) The Foodie ▪ Temporary: 2-3 F&B venues ▪ Phase 1: 5 F&B venues ▪ Phase 2: 10 total F&B venues ▪ Curated by Chicago’s award-winning chefs ▪ Rotating food hall, resident chef program Chef Chef Paul Kahan Erick Williams McCormick Phase 2 Rooftop Bar &
Slide 21: Superior Project – Something for Everyone (cont'd)
Superior Project – Something for Everyone (cont’d) The Entertainer ▪ Phase 1: 500-1,000 capacity outdoor venue ▪ Phase 2: 3,000 capacity / 70,000 SF entertainment venue ▪ Leverage Bally’s extensive entertainment network The Sports Enthusiast ▪ Phase 1: Bally’s Sports Bar and sportsbook ▪ Phase 2: Ic
Slide 22: Project Phasing
Project Phasing Temporary Facility ▪ Cost: $70 million ▪ Construction: 1 year Temporary Facility Permanent – Phase 1 ▪ Cost: $1.0+ billion ▪ Construction: 3 years Permanent – Phase 2(1) ▪ Cost: $0.6+ billion ▪ Construction: 1.5 years Tribune Fully Built (Phase 1 + Phase 2) (1) Upon achieving $180 mi
Slide 23: Airport Concessions
Airport Concessions Optimization of gaming position allotment ▪ Evaluate available options in coordination the Chicago Department of Aviation, the City and other relevant stakeholders ▪ Develop a plan for optimal placement of gaming positions ▪ Leverage traveler volume to increase tourism and drive
Slide 24: IV. Diversity and Community Focus
IV. DIVERSITY AND COMMUNITY FOCUS
Slide 25: Minority Ownership Commitment
Minority Ownership Commitment Ethnicity 25% minority and women ownership 25% ▪ Outreach to a broad range of Chicago residents Black Latino / Asian ▪ Investors represent the diversity of Chicago 75% – Black, Latino, Asian and women – Philanthropists, small business owners, athletes Gender and entrepr
Slide 26: Hiring & Workforce Development Commitments
Hiring & Workforce Development Commitments 5% Hiring 45% 45% 5% Persons w/ Goals Minorities Women Veterans Disability Salaries & Wages: Workforce Development: ▪ 50%+ above $50k per year ▪ City Colleges of Chicago ▪ 43%+ above $60k per year Career Advancement: Local Hiring: ▪ Training programs, ▪ Pri
Slide 27: Strategic Partnerships
Strategic Partnerships Deeply woven into the fabric of the Chicago community ▪ Sponsor the mission of local charitable organizations ▪ Partnerships to foster local opportunities ▪ Ongoing discussions with additional organizations 27
Slide 28: Historical Union Experience
Historical Union Experience Experience working with organized labor ▪ Relationships spanning 20+ years – Rhode Island Building and Construction Trades Council – Rhode Island AFL-CIO ▪ Union agreements at 5 properties(1) ▪ Over 20 union contracts currently in place Project Labor Agreement (PLA) to be
Slide 29: Commitment to Responsible Gaming
Commitment to Responsible Gaming $200k annual commitment to responsible gaming programs Promoting responsible gaming is our culture ▪ Enforce set forth by Illinois Gaming Board ▪ IGB Statewide Voluntary Self-Exclusion Program ▪ Required annual employee training ▪ Incorporate materials on-site and on
Slide 30: Chicago Community Builder's Collective
Chicago Community Builder’s Collective Minority-led, prime contractor management team comprised of 9 firms Building the capacity of Chicago’s entrepreneurs, workforce, and communities for the future. MBE WBE 30
Slide 31: Unprecedented 9-member CCBC Team
Unprecedented 9-member CCBC Team 31
Slide 32: Project Development Partnerships
Project Development Partnerships Premier, Chicago-based project team Role Firm Role Firm Project Advisor Engineering Geotech Development Lighting Market Study Parking Permits Printing Architects Security Sustainability Technology Acoustical Traffic Civil Zoning MBE WBE 32
Slide 33: V. Temporary Facility
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Slide 34: Temporary Facility Site Plan and Ingress / Egress
Temporary Facility Site Plan and Ingress / Egress ▪ Access from two existing driveways on Chicago Avenue ▪ Free shuttle to provide transport to two off-site parking areas 34
Slide 35: Temporary Tribune Site Rendering
Temporary Tribune Site Rendering Aerial Looking South 35
Slide 36: VI. Tribune Site
VI. TRIBUNE SITE
Slide 37: Tribune Site Overview
Tribune Site Overview Temporary Facility Site ▪ ~31 acres for permanent facility W. Chicago Ave. ▪ Catalyst for economic growth N Halsted St. Permanent Facility Economic Impact Upfront Payment $25 million 18,723 construction(1) Job Creation W Ohio St. 2,002 permanent Permanent Annual Economic Second
Slide 38: Tribune Site Traffic
Tribune Site Traffic ▪ New roadway: Chicago Ave. to Grand Ave. ▪ 3 new traffic signals ▪ 4 modernized signals plus retiming ▪ 6 retimed signals ▪ Nearby CTA Blue, Brown, Green, and Red Line rail stations ▪ CTA Bus routes on Halsted and Chicago 38
Slide 39: Tribune Site Ingress / Egress
Tribune Site Ingress / Egress ▪ New 4-lane roadway from Chicago Avenue to Grand Avenue ▪ Direct access to parking garage and pick up/drop off area ▪ New traffic signals at each end of roadway to access site ▪ Short term parking for Transportation Network Providers (Uber, Lyft, etc.) along new roadwa
Slide 40: Tribune Site Revenue Generation and Visitation
Tribune Site Revenue Generation and Visitation Phase 2 GGR Heat Map Phase 1 Phase 2 Gross Gaming $697M $879M Revenue (GGR) GGR Breakdown Neighboring Counties 85% 84% Tourists 5% 4% Bally Sports Uplift 5% 6% Rest of IL/IN 5% 6% Annual Gaming Tax $102M $133M Revenue to City Gaming Tax Revenue $626M to
Slide 41: Tribune Site Rendering
Tribune Site Rendering Tribune Site Flythrough Video 41
Slide 42: Tribune Site – Permanent Phasing
Tribune Site – Permanent Phasing Phase 1 42
Slide 43: Tribune Site – Permanent Phasing (cont'd)
Tribune Site – Permanent Phasing (cont’d) Phase 2 43
Slide 44: Tribune Site – Permanent Phasing (cont'd)
Tribune Site – Permanent Phasing (cont’d) Phase Complete 44
Slide 45: VII. McCormick Site
VII. McCORMICK SITE
Slide 46: McCormick Site Overview
McCormick Site Overview McCormick Square Site Wintrust Arena ▪ 24 developable acres, leased from MPEA ▪ Catalyst for economic growth McCormick Economic Impact Place Upfront Payment $50 million 18,723 construction(1) Job Creation 2,002 permanent Annual Economic McCormick $4.5 billion Place Truck Impa
Slide 47: McCormick Site Traffic
McCormick Site Traffic ▪ Primary access from Moe Dr. at 18th Dr. / 31st St. ▪ Regional access connections to US 41 / Lake Shore Drive and I-55 ▪ Metra rail, CTA rail, and CTA bus stops nearby ▪ Potential shuttle along McCormick Place Busway 47
Slide 48: McCormick Site Ingress / Egress
McCormick Site Ingress / Egress ▪ New Bally Drive over existing Moe Drive ▪ Parking garage access from Moe Drive and Bally Drive ▪ Access to drop off areas on Bally Drive 48
Slide 49: McCormick Site Revenue Generation and Visitation
McCormick Site Revenue Generation and Visitation Phase 2 GGR Heat Map Phase 1 Phase 2 Gross Gaming $755M $962M Revenue (GGR) GGR Breakdown Neighboring Counties 78% 78% Conventioneers 7% 7% Bally Sports Uplift 6% 5% Rest of IL/IN 5% 6% Tourists 4% 4% Annual Gaming Tax $112M $148M Revenue to City Gami
Slide 50: McCormick Site Rendering
McCormick Site Rendering McCormick Site Flythrough Video 50
Slide 51: McCormick Site – Permanent Phasing
McCormick Site – Permanent Phasing Phase 1 51
Slide 52: McCormick Site – Permanent Phasing (cont'd)
McCormick Site – Permanent Phasing (cont’d) Phase 2 52
Slide 53: McCormick Site – Permanent Phasing (cont'd)
McCormick Site – Permanent Phasing (cont’d) Phase Complete 53
Slide 54: Built to Thrill
CHICAGO DECEMBER 2021 ee it ss 2K OK > == Built to Thrill Sa oy Fae
Slide 55: Bally's Chicago – A Star of the City
Bally’s Chicago – A Star of the City No Conflicts Minority-led Contractor Team Commitment to Investment Commitment to Diversity Most Economic Value Community Rewards 55