Medifast Inc · NYSE:MED
Medifast — Investor Presentation (June 2017)
51 slides from Medifast's investor presentation, Jun 5, 2017
Slide 1: Turning Insights Into Action
TURNING INSIGHTS INTO ACTION Dan Chard, CEO Medifast, Inc. (NYSE: MED)
Slide 2: Health and Wellbeing Company
Health and Wellbeing Company Founded in 1980 $275M Sales One Market (USA) NYSE: MED
Slide 3: Forbes Best Small Companies recognition
Forbes’ Best Small Companies in America 2006, 2008, 2009, 2012, 2013, 2014 2010 Named #1 Small Company in America by Forbes Forbes’ 100 Most Trustworthy Companies 2016, 2017
Slide 4: 81% of 2016 Revenue from Direct Selling
81% of 2016 Revenue Direct Selling Association 2017 Top 20 U.S.
Slide 5: Channels: online, brick and mortar, direct selling, physicians
Online Self - Directed Brick & Mortar 1 - on - 1 Counseling Direct Selling Health Coaches Wholesale Physicians ®
Slide 6: History, Journey, Transformation
History Journey Transformation
Slide 7: Adult Obesity Rate
10.7 12.1 12.7 1960-1962 1971-1974 1976-1980 Adult Obesity Rate Source: CDC/NCHS Data, incl. NHANES
Slide 8: 1980's
1980’s
Slide 9: 1980's
1980’s
Slide 10: It started with a doctor who created a plan
It started with a doctor who created a plan to help his patients who were struggling with their weight
Slide 11: Dr. William Vitale
Dr. William Vitale Doctor - created, Doctor - recommended
Slide 12: Adult Obesity Rate
10.7 12.1 12.7 20.5 27.7 1960-1962 1971-1974 1976-1980 1998-1994 1999-2000 Adult Obesity Rate Source: CDC/NCHS Data, incl. NHANES
Slide 13: Slide 13
Slide 14: Bradley T. MacDonald, Year 1999
Bradley T. MacDonald (1948 - 2012) Year 1999
Slide 15: Slide 15
Slide 16: Year 2000: www.medifastdiet.com
Year 2000: www.medifastdiet.com
Slide 17: Year 2002: Began weight control center business
Year 2002: Began weight control center business
Slide 18: From one doctor to an ex-Marine and a critical care physician
W hat started with one doctor, c ontinued with an ex - Marine and a Critical C are Physician 2003 Bradley T. MacDonald (1948 - 2012) Dr. Wayne Andersen Life - changing Plans & Products Life - changing Vision
Slide 19: Direct Selling Model
Direct Selling Model Multi - level Compensation Plan With products sold through a community of Health Coaches 2003
Slide 20: Adult Obesity Rate
10.7 12.1 12.7 20.5 27.7 28.3 31.7 33.8 32.5 35.9 0 5 10 15 20 25 30 35 40 Adult Obesity Rate Source: CDC/NCHS Data, incl. NHANES
Slide 21: Medifast revenue 2005 to 2016
$15M $223M - 50 100 150 200 250 300 2005 2016 Medifast, Inc. Revenue $40M $275M TSFL Internet Centers & Doctors $222M
Slide 22: Turning Insights Into Action
Turning Insights Into Action
Slide 23: TIME: The Weight Loss Trap
TIME THE WEIGHT LOSS TRAP
Slide 24: Conclusion 1: Most Diets Don't Work
Conclusion 1: Most Diets Don’t Work “the body will, in the long run, fight like hell to get that fat back” “The Weight Loss Trap”, Alexandra Sifferlin TIME magazine, May 25, 2017
Slide 25: Conclusion 2: It's about Changing Behavior
Conclusion 2: It’s about Changing Behavior The one commonality for those who lose weight and become more healthy is that they had to make changes in their everyday behaviors “The Weight Loss Trap”, Alexandra Sifferlin TIME magazine, May 25, 2017
Slide 26: Conclusion 3: It's Not about Weight, It's about Life
Conclusion 3: It’s Not about Weight, It’s a bout Life People with long - term weight loss tend to be motivated by something other than a slimmer waist “The Weight Loss Trap”, Alexandra Sifferlin TIME magazine, May 25, 2017
Slide 27: Lifelong Transformation One Healthy Habit at a Time
LIFELONG TRANSFORMATION ONE HEALTHY HABIT AT A TIME ™ .
Slide 28: Our Offer
Our Offer Clinically Studied and Doctor - Recommended Products and Programs Health Coach Support Habits of Health Financial Opportunity
Slide 29: Insight #1 - Support and Community
Insight #1 - Support and Community -
Slide 30: Support and guidance increase chances of success
SUCCESS IN REACHING YOUR OPTIMAL WEIGHT. Study after study shows that support and guidance increase your chances for
Slide 31: Change in body weight with coaching support
0 4 8 12 16 Change in Weight Weeks Change in Body Weight 5&1 with coaching support Self-directed, reduced calorie diet Unpublished, preliminary data
Slide 32: Help steer you to success
HELP STEER YOU TO SUCCESS. No matter what you’re facing, your coach has likely been in your very same shoes and can
Slide 33: Celebrate the little victories
Your coach guides you and helps you celebrate THE LITTLE VICTORIES THAT ADD UP TO THE BIG ONES.
Slide 34: You're part of a community
YOU’RE PART OF A COMMUNITY of like - minded, like - hearted people who support each other through and through.
Slide 35: Insight #2 Lifelong Transformation
Insight #2 Lifelong Transformation. One Healthy Habit at a Time TM
Slide 36: Succeed where other programs fail
W E H E L P Y O U SUCCEED WHERE OTHER PROGRAMS FAIL because we incorporate Healthy Habits in everything you do.
Slide 37: Habits of Health
NUTRITION SLEEP MOVEMENT HYDRATION COACHES HELP YOU LEARN THE HABITS OF HEALTH that create Optimal Health ™ and lead to lifelong transformation.
Slide 38: Insight #3 Weight Loss is a Catalyst for Bigger Changes
Insight #3 Weight Loss is a Catalyst for Bigger Changes
Slide 39: Optimal Health is what's added to your life
We believe Optimal Health ™ is about WHAT’S ADDED TO YOUR LIFE, NOT WHAT’S SUBTRACTED FROM THE SCALE.
Slide 40: The catalyst for bigger changes
THIS IS THE CATALYST FOR BIGGER CHANGES. It starts with achieving a healthy weight.
Slide 41: Increase your health, confidence and vitality
YOU INCREASE YOUR HEALTH, CONFIDENCE AND VITALITY. When you achieve your optimal weight,
Slide 42: You create space for a bigger life
YOU CREATE SPACE FOR A BIGGER LIFE.
Slide 43: Final Insight: The Direct Selling Model
Final Insight The Direct Selling Model is the o nly way to fully leverage these insights
Slide 44: So we've taken action
So we’ve taken action
Slide 45: To transform our company
To transform our company
Slide 46: So we can transform more lives
So we can transform more lives
Slide 47: OPTAVIA
OPTAVIA™
Slide 48: Medifast OPTAVIA
‘YMedifast. ge Zays OPTAVIA™
Slide 49: One Mission
One Mission To offer the world LIFELONG TRANSFORMATION one healthy habit at a time TM
Slide 50: New Exclusive Fuelings
New Exclusive Fuelings Convenient, nutritionally interchangeable, scientifically - designed Fuelings .
Slide 51: Your bigger life is waiting
All you have to do is take the first step. YOUR BIGGER LIFE IS WAITING.