Workspace Group Plc · LSE:WKP
Workspace — Investor Presentation (October 2013)
30 slides from Workspace's investor presentation, Oct 24, 2013
Slide 1: Understanding Workspace
24th October 2013 understanding workspace
Slide 2: Agenda
AGENDA WORKSPACE value generation: our customer Exmouth house q&A
Slide 3: Workspace positioned for growth
workspace positioned for growth intensive management and direct marketing Rental Capital Alternative growth + growth + New income + income + Acquisitions organic New WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 4: Workspace positioned for growth
workspace positioned for growth intensive management and direct marketing Rental Capital Alternative growth + growth + New income + income + Acquisitions organic New WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 5: Our customer: understand them
value generation our customer understand them secure them GROWTH retain them WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 6: Our customer: understand them
value generation our customer understand them secure them GROWTH retain them WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 7: Understanding customers: changing make-up of UK business base
value generation Understanding customers THE changing make-up of the UK business base (2000-2010) 50 40 SMALL 30 % INCREASE IN FIRMS 20 10 Medium 0 -10 -20 Large -30 Source: Centre for Cities SMALL MEDIUM LARGE WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 8: 1% of companies were responsible for 23% of employment
value generation Understanding customers Only 6% of UK firms 1% of companies are high growth, of were responsible for which 96% are SMEs 23% of employment Nesta growth. Goldman Sachs Source: City AM WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 9: Who are the high growth businesses?
value generation Understanding customers Who are the high growth businesses? Ministers urged London’s TMT Digital economy 40% bigger than to do more for growth is a official statistics creative firms bubble? suggest National Institute of Economic And Social Research Freelanceuk.com Estates Gazette W
Slide 10: The 1948 industrial classification
value generation Understanding customers The 1948 industrial classification C E N T R A L S TAT I S T I C A L O F F I C E S TA N D A R D INDUSTRIAL C L A S S I F I C AT I O N Occupational Information Unit Office for National Statistics Segensworth Road Titchfield, Fareham Hampshire PO15 5RR LONDON H
Slide 11: Who are the new occupiers? The digital economy
value generation Understanding customers Who are the new occupiers? – The digital economy MEASURING THE UK’S SIC Google DIGITAL ECONOMY WITH BIG DATA Share of employment 5% 11% Max Nathan and Anna Rosso with Tom Gatten, Prash Majmudar and Alex Mitchell WORKSPACE Value Generation: Our customer exmout
Slide 12: TMT sector in London
HIGH BARNET value generation SOUTHGATE STANSTED AIRPORT EDGWARE Understanding customers WOODGREEN TMT sector HENDON HAMPSTEAD WEMBLEY HACKNEY ISLINGTON STRATFORD Tech: Silicon Roundabout CITY OF LONDON ACTON WESTMINSTER Media: Soho GREENWICH Telecoms: West LEWISHAM STREATHAM WIMBLEDON BROMLEY WORKSP
Slide 13: Putting our customer at the centre of our brand
value generation Understanding customers Putting our customer at the centre of our brand marketing development insurance professional centre services management finance customerS lettings Flexible, affordable workspace to let throughout London energy investment enquiries planning digital services WO
Slide 14: Our customer: secure them
value generation OUR customer understand them secure them GROWTH retain them WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 15: Secure our customer
value generation Secure our customer Marketing strategies Result Billboards & signage Telephone 10,000 sq. ft. across london 14,000 calls Local Events Mail & e-shots 75 customer events Increased income Retail & leisure links 3,000 attendees Transport hubs Data and knowledge Referrals & website recom
Slide 16: Scan the code to watch investor/analyst presentation video
SCAN THE CODE BELOW TO WATCH OUR INVESTOR/ANALYST PRESENTATION VIDEO: or visiT: investors.workspace.co.uk/about-us/media-centre/analyst-presentations/
Slide 17: Secure our customer: split of enquiries across London
value generation Secure our customer Split of enquiries HIGH BARNET across London SOUTHGATE STANSTED AIRPORT EDGWARE WOOD GREEN HENDON 10% HORNSEY HAMPSTEAD WEMBLEY HACKNEY EAST HAM ISLINGTON STRATFORD 20% 30% 15% SOUTHALL CITY OF CITY LONDON AIRPORT ACTON WESTMINSTER WOOLICH GREENWICH LEWISHAM HEAT
Slide 18: Our customer: retain them
value generation OUR customer understand them secure them GROWTH retain them WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 19: Retain our customer
value generation retain our customer Instant decision Fresh Right data relationships Workspace performance what we do Retain customer for customers Hands-on management Direct Right marketing environment WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 20: Workspace performance: weekly trading report
value generation workspace performance Weekly trading report WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 21: Workspace performance: weekly trading report content
value generation workspace performance report content: look Back – Weekly commentary – Enquiries – Viewings – offers – deals – conversion rates – exits – renewals – reviews (Uplifts) –o ccupancy per property (traffic light) look forward – Deals pipeline Weekly trading – Rental forecast report – Tren
Slide 22: Workspace performance: weekly report
value generation workspace performance Weekly report WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 23: Workspace performance: trading review meeting
value generation workspace performance Trading review meeting All team meeting report content: look Back – Weekly commentary – Enquiries – Viewings – offers – deals – conversion rates – exits – renewals – reviews (Uplifts) –o ccupancy per property (traffic light) look forward – Deals pipeline Weekly
Slide 24: Workspace performance: trading review and all team meeting
value generation workspace performance Trading review All team meeting: – Directors meeting – Marketing All team meeting – Letting – ASSET management – site management Agenda: report content: –r eview weekly trading report look Back – price review all – Weekly commentary properties – Enquiries – agr
Slide 25: Workspace performance: enquiries summary
value generation workspace performance Trading review All team meeting: – Directors meeting – Marketing All team meeting – Letting – ASSET management Enquiries summary Enquiries summary – site management Enquiries summary Enquiries summary Enquiries summary Agenda: report content: –r eview weekly tr
Slide 26: Daily enquiries summary
value generation workspace performance daily enquiries summary Oct-13 Week 1 Week 2 Week 3 Week 4 Week 5 Duplicates: Day Tues Wed Thur Fri Mon Tues Wed Thur Fri Mon Tues Wed Thur Fri Mon Tues Wed Thur Fri Mon Tues Wed Thur Net Date 1 2 3 4 7 8 9 10 11 14 15 16 17 18 21 22 23 24 25 28 29 30 31 Total
Slide 27: Exmouth House refurbishment plans
Exmouth house Refurbishment PLANS upgraded area NEw Space expected expected expected expected Area (sq. Estimated AREA (sq. Estimated Project Cost completion ft.) ERV ft.) ERV Canalot Studios £5m Sep-12 32,702 £26 16,268 £30 Whitechapel £2m Oct-12 – – 6,532 £22 Chester House phase 2 £2m Mar-13 – – 8
Slide 28: Exmouth House new space: occupancy and pricing
Exmouth House New Space Occupancy Pricing 100 100 80 80 £ per sq. ft. 60 60 % 40 40 20 20 0 0 1 2 3 4 5 6 8 9 9 10 11 12 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 401 MONTHS Actual Plan UNIT REFERENCE WORKSPACE Value Generation: Our customer exmouth house Q&A
Slide 29: Workspace: how we make money
Workspace How we make money What we do Tailored business Market environments Knowledge + The right INCOME + properties GROWTH New and Customer + growing Relationships CAPITAL companies + The right GROWTH services + Operational London Capability Understanding creating demand supply WORKSPACE Value Ge
Slide 30: Q&A
Q&A HIGH BARNET SOUTHGATE STANSTED AIRPORT EDGWARE WOOD GREEN HENDON HORNSEY HAMPSTEAD WEMBLEY HACKNEY EAST HAM ISLINGTON STRATFORD SOUTHALL CITY OF CITY LONDON AIRPORT ACTON WESTMINSTER WOOLICH GREENWICH LEWISHAM HEATHROW AIRPORT STREATHAM WIMBLEDON BROMLEY MITCHAM CROYDON GATWICK AIRPORT WORKSPACE
Workspace Group — Investor Presentation (October 2013) on 6ix