Anheuser-Busch InBev SA/NV · EURONEXT:ABI
Anheuser-Busch InBev SA/NV — Investor Day (2023)
57 slides from Anheuser-Busch InBev SA/NV's investor day presentation, 2023
Slide 1: Cassiano De Stefano, BU President Mexico
CASSIANO DE STEFANO B U P R E S I D E N T M E X I C O
Slide 2: Legal disclaimer
Legal disclaimer Certain statements contained in these materials are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. Forward-looking statements are not guarantees of future performance. Rather, they are ba
Slide 3: AB InBev
<@ABinBev
Slide 4: My career in ABI
MY CAREER IN ABI 2000 2010 -2011 2016 2018-2023 J O I N E D R E G I O N A L L O G I S T I C S M E X I C O A B I S A L E S V I C E P R E S I D E N T B U P R E S I D E N T F A M I L Y D I R E C T O R 2000 -2009 2012-2015 2017 2024 M A N A G E M E N T L O G I S T I C S H I G H E N D C O A F R I C A R O
Slide 5: Key market to drive future growth
KEY MARKET TO DRIVE FUTURE GROWTH DEVELOPING MARKET KEY CONTRIBUTOR GROWTH POTENTIAL GLOBAL STRATEGY FULL OF POTENTIAL TO ABI GROWTH FOR THE FUTURE RELENTLESS EXECUTION
Slide 6: Mexico full potential
MEXICO FULL POTENTIAL PROMISING DEMOGRAPHIC PROFILE 29 MEDIAN AGE VS. USA 38 GERMANY 45 (UNITED NATIONS, 2022) 128 MM +7% POPULATION 10TH LARGEST IN THE WORLD HIGH+MID SEL (UNITED NATIONS, 2022) 2020 VS 2016 (MEXICAN ASSOCIATION OF MARKET RESEARCH, 2020)
Slide 7: Mexico full potential: stable currency
MEXICO FULL POTENTIAL ATTRACTIVE MARKET TO INVEST #9 FOREIGN INVESTMENTS STABLE CURRENCY WORLDWIDE (OECD, 2022) MULTIPLE TRADE AGREEMENTS +50 COUNTRIES
Slide 8: Key contributor to ABI growth
KEY CONTRIBUTOR TO ABI GROWTH #4 VOLUME NET #2 REVENUE EBITDA TOPLINE BOTTOM LINE ABI INTERNAL FINANCIAL DATA FY 2022
Slide 9: Mexico most valuable brands
MEXICO MOST VALUABLE BRANDS BEER #1 #3 #4 OWNERS OF THREE OF THE MOST VALUABLE BEER BRANDS KANTAR BRANDZ, MOST VALUABLE MEXICAN BRANDS 2023 IN MEXICO ALL CATEGORIES #2 #8 #11
Slide 10: Mexico, homeland of Corona
MEXICO HOMELAND OF CORONA A MEXICAN ICON PRESENT IN 180+ COUNTRIES
Slide 11: Grupo Modelo
GRUPO MODELO CORPORATE REPUTATION 98 YEARS LOCAL BUSINESS WITH POSITIVE IMPACT ALWAYS PRESENT KEY ROLE IN MEXICO’S PROGRESS IN OUR COMMUNITIES WITH MEXICO #2 GENERAL SINCE 2020 #1 BEVERAGES SINCE 2017
Slide 12: Beer growth potential
GROWTH POTENTIAL INDUSTRY EVOLUTION - MEXICO BEER INDUSTRY ABI CONTRIBUTION EVOLUTION CONSUMPTION LEVEL TO INDUSTRY GROWTH BEER 77L DELIVERING ORGANIC + 4% 80% INDUSTRY CAGR 2017-2022 GDP +2% POPULATION +1% 52L GROWTH OTHER ALCOHOL +3% 2013 2017 2020 2022 2017-2022 * VOLUME / POPULATION, BEER CHAMBE
Slide 13: Global strategy
GLOBAL STRATEGY RELENTLESS EXECUTION MEGABRANDS DELIVERING STRONG VALUE PORTFOLIO STRATEGY CONSISTENT PROFITABLE GROWTH MORE CONSUMERS MORE OCCASIONS FULLY DIGITAL ROUTE-TO-MARKET EMPOWERING CUSTOMERS AND CONSUMERS LEVERAGING TECHNOLOGY, DATA & ANALYTICS
Slide 14: Felipe Ambra
FELIPE AMBRA V P M A R K E T I N G M E X I C O
Slide 15: Lead & grow the category
‘) OPTIMIZE OUR BUSINESS LEAD & GROW THE CATEGORY @ DIGITIZE & MONETIZE OUR ECOSYSTEM
Slide 16: Category evolution and potential
CATEGORY EVOLUTION AND POTENTIAL BEER CATEGORY DRIVERS (2022 VS 2021) GAINING BRAND EQUITY INDUSTRY BENCHMARKS PARTICIPATION OCCASIONS 77L (% OF MONTHLY CONSUMERS) (TIMES PER WEEK) MEX GER BEL 86L +6% MORE CONSUMERS +11% MORE OCCASIONS ESP AVERAGE ATLANTIA SEARCH, FY 2022 VS. 2021 ATLANTIA SEARCH, F
Slide 17: We dream big
WE KEEP CHALLENGING OURSELVES FIND OPPORTUNITIES AND OPENING GAPS TO WE DREAM BIG
Slide 18: Category expansion levers
CATEGORY EXPANSION LEVERS CATEGORY CORE OCCASIONS PREMIUMIZATION PARTICIPATION SUPERIORITY DEVELOPMENT BEYOND BEER
Slide 19: Category expansion levers
CATEGORY EXPANSION LEVERS CATEGORY CORE OCCASIONS PREMIUMIZATION PARTICIPATION SUPERIORITY DEVELOPMENT BEYOND BEER CATEGORY INCREASING PRESENCE OF BEER PACK OFFERINGS IN MEALS OCCASION
Slide 20: Category expansion levers
CATEGORY EXPANSION LEVERS CATEGORY CORE OCCASIONS PREMIUMIZATION PARTICIPATION SUPERIORITY DEVELOPMENT BEYOND BEER
Slide 21: Core superiority
CORE SUPERIORITY NO CORE ICONIC RELEVANT NO CATEGORY MEGABRANDS & VIBRANT +60% Est.1925 VOLUME FROM CORE Est.1865
Slide 22: Core superiority
CORE SUPERIORITY SUPERIOR POSITIONING SUPERIOR PRODUCT SUPERIOR MUSIC + SPORTS VALUE SUPERIOR PLATFORMS MEALS
Slide 23: Core superiority results
CORE SUPERIORITY RESULTS VOLUME ABOVE INDUSTRY CAGR 2017-2022 GAINING SEGMENT MARKET SHARE SINCE 2017 GAINING BRAND EQUITY Kantar Brand Guidance
Slide 24: Premiumization
PREMIUMIZATION LOCAL JEWELS INTERNATIONAL BRAND BEER APPRECIATION RELAXING LIFESTYLE ACTIVE LIFESTYLE PIONEER
Slide 25: Premiumization results
PREMIUMIZATION RESULTS 3X CAGR OUR TOTAL PORTFOLIO 2017 - 2022 GAINING MARKET SHARE SINCE 2017 GAINING BRAND EQUITY Kantar Brand Guidance
Slide 26: Beyond beer
BEYOND BEER MEXICO IS THE COUNTRY OF MIXES INCLUSIVE & INCREMENTAL PORTFOLIO MIXES READY TO DRINK FAMILIAR FLAVORS AHEAD OF HEALTH & WELLNESS TREND LIGHT & REFRESHING LOCAL FLAVORS FAMILIAR FLAVORS LIGHT & REFRESHING
Slide 27: Beyond beer results
BEYOND BEER RESULTS #1 SINCE 2020 LEADING THE EXPANSION OF HARD SELTZER
Slide 28: How we lead and grow
HOW WE LEAD AND GROW STRONG AND VIBRANT BRANDS SUPERIORITY FRAMEWORK CLEAR BUSINESS ROLES GROWTH MOMENTUM
Slide 29: Digitize & monetize our ecosystem
DIGITIZE & MONETIZE OUR ECOSYSTEM
Slide 30: BEES is relevant, scalable & replicable
BEES IS RELEVANT, SCALABLE & REPLICABLE YTD JUN 2023 96% 97% DIRECT DISTRIBUTION C U S T O M E R S 66% WHOLESALERS >90% DIGITAL NET REVENUE FULL BUSINESS TRANSFORMATION BUSINESS AND MARKET DEVELOPMENT PLATFORM KEY ENABLER TO LEAD AND GROW THE CATEGORY +25 PP NPS (SERVICE LEVEL) YTD 23 VS. FY 22
Slide 31: BEES: core business efficiency
BEES CORE BUSINESS EFFICIENCY
Slide 32: Innovation to increase participation
INNOVATION TO INCREASE PARTICIPATION THROUGH BEES + DATA & ANALYTICS INNOVATION BEST SUGGESTED TRANSFORMATION TYPE AUDIENCES ORDER RESULTS NEW BRAND 70%CUSTOMERS USE SUGGESTED ORDER LINE X2 EXTENSION 2019 2022 2023 YTD NEW SKU WEIGHT OF INNOVATIONS IN REVENUE PARTICIPATION SKU OPTIMIZATION +6% 2022
Slide 33: BEES: new growth sources
BEES NEW GROWTH an SOURCES
Slide 34: New growth sources
NEW GROWTH SOURCES MARKETPLACE DIGITIZATION JOURNEY FINANCIAL SERVICES MOBILE DATA PURCHASE UTILITIES PAYMENTS 70% CUSTOMER ADOPTION ~ 4% TOTAL REVENUE
Slide 35: Vendo
VENDO MODERN TRADE VS. TRADITIONAL TRADE VENDO MODERN TRADE TRADITIONAL TRADE MOBILE DATA RECHARGE #
Slide 36: Vendo fast escalation
VENDO FAST ESCALATION VS.~40K POINTS OF SALE MODERN TRADE 4 MM CONSUMERS ENGAGED +90K POINTS OF SALE BUYERS 2023 70% WEEKLY RETENTION RATE
Slide 37: Modelo payment
= INEY TRO RA — (MODELO PAYMENT) == A\\\—///
Slide 38: DTC in Mexico
DTC IN MEXICO IN PHYSICAL INSIGHTS LAB FOR CATEGORY GROWTH AND DIGITAL WORLD
Slide 39: Modelorama
MODELORAMA BEST BEER PROFITABLE 10K SELF OWNED STORES EXPERIENCE CHANNEL COLDEST BEER IDEAL ASSORTMENT RIGHT PRICE SUPERIOR MARGINS UNLOCK INSIGHTS VIA SELL OUT DATA
Slide 40: Club TADA
CLUB TADA MAGICAL VALUE PROPOSITION FOR BETTER CONVENIENCE + PHYSICAL REDEMPTION EXCLUSIVE BRAND EXPERIENCES TICKETS TO THE BEST MUSIC FESTIVALS EXCLUSIVE SPORTS EXPERIENCES
Slide 41: TADA magical results
TADA MAGICAL RESULTS #1 BEER DELIVERY PLATFORM ~ 300K ORDERS PER MONTH >400K USERS
Slide 42: Unique digital ecosystem
UNIQUE DIGITAL ECOSYSTEM 4 MM 3 MM CONSUMERS ~ TRANSACTIONS PER MONTH DATA 96% OF OUR CUSTOMERS & 400K USERS ANALYTICS LEAD & GROW THE CATEGORY PORTFOLIO STRATEGY · PACK ASSORTMENT · PRICE STRATEGY
Slide 43: Optimize our business
OUR BUSINESS ABInBev @ LEAD & GROW THE CATEGORY @ DIGITIZE & MONETIZE OUR ECOSYSTEM
Slide 44: ABI strategy in action
ABI STRATEGY IN ACTION RELENTLESS EXECUTION STRONG AND CONSISTENT CATEGORY COMPOUND GROWTH DEVELOPERS DRIVING 80% OF INDUSTRY GROWTH FULLY DIGITAL BUSINESS
Slide 45: Balanced profitable growth
BALANCED PROFITABLE GROWTH TOPLINE +11% CAGR (2017-2022) STRONG FINANCIAL DISCIPLINE COST RIGHT INVESTMENT CHOICES EBITDA DOUBLE DIGIT CAGR (2017-2022)
Slide 46: Biggest contributor to ABI top and bottom line growth
BIGGEST CONTRIBUTOR TO ABI TOP AND BOTTOM LINE GROWTH IN THE LAST 5 YEARS
Slide 47: Strategy in action
STRATEGY CHANGE PIC IN ACTION
Slide 48: Points of sale and alcohol licences
ALCOHOL LICENCES POINTS OF SALE LICENSES REQUIRED TO SELL ALCOHOL ~ 30% WITH LICENSES DO~ 70% NOT SELL ALCOHOL
Slide 49: Market share context
MARKET SHARE CONTEXT +15 pp VS NATIONAL AVG >60% NATIONAL MARKET SHARE
Slide 50: Channels and competitive context
CHANNELS AND COMPETITIVE CONTEXT MODERN TRADE TRADITIONAL TRADE CONVENIENCE STORES SUPERMARKETS OOWNN PE R D ERMEITSAEI L ON PREMISE EXCLUSIVE TO ABI EXCLUSIVE TO COMPETITORS MIXED COMMERCIAL DYNAMICS
Slide 51: What to look for: lead & grow the category
WHAT TO LOOK FOR – LEAD & GROW THE CATEGORY CATEGORY CORE OCCASIONS PREMIUMIZATION PARTICIPATION SUPERIORITY DEVELOPMENT BEYOND BEER STRONG BEYOND BEER MULTIPLE PACK STRENGTH OF PORTFOLIO EXECUTION OF FOR DIVERSE OFFERINGS FOR CORONA & APPROACH IN PREMIUM CONSUMER MORE VICTORIA MEALS PORTFOLIO NEEDS
Slide 52: What to look for: digitize & monetize
WHAT TO LOOK FOR – DIGITIZE & MONETIZE BEES VENDO MODELORAMA TADA BEES FOR CATEGORY EXPANSION TO NEW BEST IN CLASS EXECUTION DEVELOPMENT DIGITAL SERVICES DIRECT INTERACTION WITH CONSUMERS
Slide 53: CDMX market visit
CDMX MARKET VISIT
Slide 54: CDMX market visit
MAIN POINTS HYATT HOTEL 4 ZONES 9 ROUTES TO VISIT 40 POCS TRANSPORT VAN ROUTES ZONE 3 ZONE 2 ZONE 4 ZONE 1 HYATT HOTEL CDMX MARKET VISIT
Slide 55: Group leaders
GROUP LEADERS · ALFREDO RIERA · · AUGUSTO VARGAS · · RAFAEL SANDINI · · JAFET MONTE · · BERNARDO ARAMBURU · · PEDRO MORENO · · MARIA JOSÉ LEBOREIRO · · DAYANNE PENAGOS · · RÔMULO MENDES ·
Slide 56: Logistics & recommendation
LOGISTICS & RECOMMENDATION FIND YOUR GROUP YOUR FEEDBACK IS VERY LET’S MEET BACK AND ENJOY THE RIDE MUCH WELCOME AT MID DAY
Slide 57: Thank you
Thank you