Franklin Electric Co., Inc. · NASDAQ:FELE

Franklin Electric — Rotary Club of Indianapolis, October 2008

28 slides from Franklin Electric's conference presentation, Oct 28, 2008

  1. Slide 1: Rotary Club of Indianapolis

    Rotary Club of Indianapolis October 2008 1

  2. Slide 2: Franklin Electric

    @ Franklin Electric

  3. Slide 3: Franklin Electric

    @ Franklin Electric

  4. Slide 4: Franklin Electric

    @ Franklin Electric

  5. Slide 5: Electric

    Franklin Electric

  6. Slide 6: Franklin Electric

    @ Franklin Electric

  7. Slide 7: Electric

    Franklin Electric

  8. Slide 8: Electric

    Franklin Electric ‘ i

  9. Slide 9: Manufacturing Locations

    Manufacturing Locations Approx. $800 Million Sales & 3600 Employees Wittlich Madison Brno Siloam Springs Bluffton Saco Berzo Demo Oklahoma City Grant County Wilburton Little Rock Suzhou Linares Joinville Botswana Johannesburg Headquarters Manufacturing Facilities 9

  10. Slide 10: Franklin Electric

    Franklin Electric Selected by Forbes Magazine for 6 years as one of the “200 Best Run Small Companies in America” 10

  11. Slide 11: Financial Summary

    Financial Summary FELE NASDAQ 2008 9 mos YTD Sales $593.5 + 32% (record) Operating Income $69.1 + 78% (record) EPS $1.75 + 77% Increased for 15th Dividend (annualized) $0.50/share Consecutive Year 11

  12. Slide 12: Strategic Focus

    Strategic Focus Residential, Agricultural & Commercial Water Systems Fueling Systems $5.6 Bil Global Market Potential $1.0 Bil Global Market Potential Steadily Growing Global Demand Customers Value Reliability Franklin Brand Equity 12

  13. Slide 13: Growth History

    Growth History Product Line Extensions and Geographic Expansion Water Systems Franklin Motors, Controls Motors, Pumps, Drives Adjacent Pumping Global Submersible Motor and Drives and Controls Systems Sales 1950s 1990s 2004 2006 Opportunity Fueling Systems Franklin FE Petro FE Petro Turbine Adjacent

  14. Slide 14: Product/Market Sales Mix

    Product/Market Sales Mix 2008 Annualized Sales + $780 mil 14

  15. Slide 15: Water Systems

    Water Systems Product Categories Residential Agricultural Commercial Private Water Well Irrigation Systems Dewatering Community Water Well Livestock Watering Systems Pressure Boosting Dewatering/Sump Pumps Desalination Sewage & Effluent Pumps HVAC Condensate Pumps Pond & Fountain Pumps Pressure Boos

  16. Slide 16: Water Systems

    Water Systems YTD Financial Summary 9 mos YTD Sales $449 mil + 27% Operating Income $59.8 mil + 29% 16

  17. Slide 17: Global Market Position

    Franklin Global Market Position #1 in Groundwater Pumping Systems % of $2 bil Global Addressable Market* Franklin Electric 18-19% Competitor A 11-13% Competitor B 10-11% Competitor C 9-11% Competitor D 3-4% All Others 42-49% Total 100% * Source – Franklin Management Estimates 17

  18. Slide 18: Residential, Agricultural & Commercial

    Residential, Agricultural & Commercial #3 in RAC Pumping Systems % of $5.6 bil Global Addressable Market* Competitor A 13-16% Competitor B 11-12% Franklin Electric 10-11% 5-6% in 2004 Competitor C 6-8% Competitor D 2-3% All Others 50-58% Total 100% * Source – Franklin Management Estimates 18

  19. Slide 19: International Water Systems

    International Water Systems 35% of Total Franklin Sales YTD 2008 Sales Growth US/Canada Water Systems + 13% International Water Systems + 48% 19

  20. Slide 20: International Water Systems

    International Water Systems Addressable Market and Growth Trend Total Addressable Growth Market Profile US/Canada Water Systems $1.2 bil International Water Systems $2.0 bil (Mature Regions*) International Water Systems $2.4 bil (Developing Regions**) * Mature Markets – Western Europe, Australia/NZ,

  21. Slide 21: International Water Systems

    International Water Systems Sales in Developing Regions* * Latin America/Brazil, Asia/Pacific, Middle East, Africa, Eastern Europe 21

  22. Slide 22: Global Water Systems Manufacturing Facilities

    Global Water Systems Manufacturing Facilities Wittlich Siloam Springs Brno Berzo Demo Oklahoma City Grant County Wilburton Little Rock Suzhou/China Sourcing Linares Joinville Botswana Johannesburg 2003 2008 % Water Systems Manufacturing Headcount in Low Cost Regions 10% 50-55% 22

  23. Slide 23: Fueling Systems

    Franklin Fueling Systems 24% of Total Franklin Sales 23

  24. Slide 24: Fueling Systems

    Franklin Fueling Systems YTD Financial Summary 9 mos YTD Sales $145 mil + 54% Operating Income $39.2 mil + 148% 24

  25. Slide 25: Fueling Systems

    Franklin Fueling Systems Key Growth Driver: Franklin Fuel Management Systems (Modules) Environmental Issues: • Vapor Control and Monitoring • Leak Detection • Product Adulteration Detection • Inventory Monitoring and Management • Variable Speed Pumping 25

  26. Slide 26: California Vapor Control Mandate

    Franklin Fueling Systems California Vapor Control Mandate • 12,000 Filling Stations in California • Equipment Cost = $27,000/station • $300 mil Market Opportunity 2008-2009 • Franklin is One of Only Two Authorized Suppliers • 40% of Conversion Complete – Franklin Share 80% • International Vapor Cont

  27. Slide 27: Franklin Electric 2008 Outlook

    Franklin Electric 2008 Outlook • Total Sales Growth – 25% to 30% • Organic Sales Growth in Excess of 12% • Fixed Spending Leverage in Excess of 220 BPS • Back Half Rate of Profit Improvement may be Slower than First Half 27

  28. Slide 28: 28

    28

Franklin Electric — Rotary Club of Indianapolis, October 2008 on 6ix