Aberdeen Group Plc · LSE:ABDN
Aberdeen — Investor Day (June 2026)
25 slides from Aberdeen's investor day presentation, Jun 25, 2026
Slide 1: ii Investor Roundtable
ii Investor Roundtable 25 June 2026
Slide 2: Agenda – Meet the team
ii Investor Roundtable Agenda Meet the team Welcome and introduction Jason Windsor ii vision & market positioning Richard Wilson Service, technology & proposition Jason Windsor Richard Wilson CEO, Aberdeen CEO, ii & COO, John Tumilty Group plc Aberdeen Group plc Financial & KPI updates Deborah Byard
Slide 3: Welcome and introduction
ii Investor Roundtable Welcome and introduction Jason Windsor 3
Slide 4: ii is pivotal to the Group's ambition
ii Investor Roundtable ii is pivotal to the Group’s ambition: To be the UK’s leading Wealth & Investments group Self-directed investing Advised investing & trading platform platform Our Purpose £95bn AUMA £79bn AUMA Enabling our clients to be better #1 by net flows in the UK1 #3 by AUA in the UK2 in
Slide 5: Key messages – a winning business with sustainable growth
ii Investor Roundtable Key messages – a winning business with sustainable growth UK D2C market AUA and net flows continue to grow strongly – expected 10% CAGR in AUA to 2030 ii well-positioned to sustain its strong and profitable growth and gain market share in this attractive, growing market due to
Slide 6: ii vision & market positioning
ii Investor Roundtable ii vision & market positioning Richard Wilson 6
Slide 7: D2C Market - expect to reach £1.1tn by 2030
ii Investor Roundtable D2C Market - expect to reach £1.1tn by 2030 D2C Platforms AUA and CAGR (£bn)1 • The D2C market continues to scale, with AUA reaching £683bn at the end of 2025 and forecast to hit £1.1tn by 10% 2030. • Net flows have also strengthened, rising almost 50% 15% since 2024. • No fun
Slide 8: ii's sustainable growth model
ii Investor Roundtable ii’s sustainable growth model • ii flat fee subscription positions us as the consolidator in the market - bundled pricing incentivises multi-product holdings • Momentum in the business is strong, with Q2 2026 net flows expected to be in excess of £3.7bn: an increase of c.23% o
Slide 9: Subscription based pricing – continued evolution
ii Investor Roundtable Subscription based pricing – continued evolution Strategic reprice delivered smoothly (1st Feb 26) S1: Stocks and Shares ISA • ii’s new structure is simple, transparent and competitive – one price for all your products • Upgrade paths deliver additional value and family linkin
Slide 10: Continuing investment in brand having a positive impact
ii Investor Roundtable Continuing investment in brand having a positive impact • ii’s Prompted Brand Awareness score has averaged 40% in April / May 2026 – up 10% on the same period in 2025 • ii’s Top Tier Preference score averaged 19% across April /May 2026 – increased from 14% in the same period l
Slide 11: Steady market share progression
ii Investor Roundtable Steady market share progression • ii’s market share across key data points is steadily growing • Our trading market share across both the UK cash and non-UK markets has grown 4-5% over the last 2 years • ii’s share of total new accounts opened has increased by 5% over the past
Slide 12: Service, technology & proposition
ii Investor Roundtable Service, technology & proposition John Tumilty 12
Slide 13: Winning with engaged investors – enhancing support for the less confident
ii Investor Roundtable Winning with engaged investors – enhancing support for the less Life stage confident Emerging - Accumulation Pre-post retirement • ii is optimising for our core of Engaged Investors – Active Sub-Set Higher higher assets, trading and engagement Core Audience: Engaged Investors
Slide 14: Staying contemporary on proposition and improving the experience
ii Investor Roundtable Staying contemporary on proposition Life stage and improving the experience Emerging - Pre-post Accumulation retirement • Optimising the DIY offering (finish re-platform from older tech to new site) Higher ii360 • ii360 in Beta (Q4 25) with active customers, DIY progressively
Slide 15: ii's AI evolution
ii Investor Roundtable ii’s AI evolution • Strategy and ambition has not changed, Customer Experience is Digital First, human where it matters • Creating Scale through Service Transformation, enabled by innovative proposition, technology and AI • Aspiration for back office to be Human-led, AI operat
Slide 16: Financial & KPI updates
ii Investor Roundtable Financial & KPI updates Deborah Byard 16
Slide 17: Sustainable organic growth - Q1 2026 recap
ii Investor Roundtable Sustainable organic growth - Q1 2026 recap Total Customers AUMA Q1 25 +14% Q1 26 Q1 25 Q1 26 +28% 450k 513k £74bn £95bn 9% YoY excl. Jarvis 2026 target = 8% SIPP Customers Net Flows Q1 25 Q1 26 Q1 25 Q1 26 +32% +78% 88k 116k £1.7bn £3.0bn Net Treasury Yield Guidance Cost as %
Slide 18: New pricing implemented from 1st February 2026
ii Investor Roundtable New pricing implemented from 1st February 2026 – positive feedback from new and potential customers … and the media +21% Treasury 2022 2023 2024 2025 Ave Cash Balances £bn 6.0 5.7 6.0 7.2 Ave Net Yield % 1.2% 2.4% 2.3% 2.2% +31% Cash % of AUA % 11.0% 10.0% 9.0% 8.7% Trading 20
Slide 19: Focus on SIPP and consolidation continue to add value
ii Investor Roundtable Focus on SIPP and consolidation continue to add value Customers with Source of SIPP Transfers1 SIPP Penetration2 multiple products2 Adviser Platform, Other, 3% Advice and Discretionary, 1% 5% Pension Provider, 13% 1 product, Life 49% Company, 51% 2 products, 40% D2C Platform,
Slide 20: 2026 - positive operating leverage continues whilst growing investment
ii Investor Roundtable 2026 - positive operating leverage continues whilst growing investment Average Revenue per Customer £ 2022 2023 2024 2025 Trading revenue: Subscriptions 142 145 142 129 • Repricing reduced trading commissions & fx transaction charges – average down c.30%. Trading Revenue 120 1
Slide 21: Outlook
ii Investor Roundtable Outlook Richard Wilson 21
Slide 22: Outlook – reasons to believe in future growth
ii Investor Roundtable Outlook – reasons to believe in future growth • Size and growth potential of the overall D2C market and the pension market within it - our share is still relatively small • ii’s brand awareness continues to grow & we are steadily taking market share • Strong depth in ii Leader
Slide 23: Appendices
I think Appendices therefore ii. ill
Slide 24: The battleground is organic growth: M&A opportunity is limited
ii Investor Roundtable The battleground is organic growth: M&A opportunity is limited - 60% of market AUA concentrated with top 6 players Top 6 = 60% of total AUA 24Source: Platforum D2C Report. Data at 31 Dec 2025
Slide 25: ii rate card implemented 1st February 2026
ii Investor Roundtable ii rate card implemented 1st February 2026 Core Plus Premium £5.99 per month £14.99 per month £39.99 per month Best for investors with less than £100, 000 who want to Best for investors with over £100, 000 who want access to Best for active investors who trade frequently and w