Verkkokauppa.com Oyj · OMXHEX:VERK

Verkkokauppa.com Oyj — Investor Presentation (December 2020)

29 slides from Verkkokauppa.com Oyj's investor presentation, Dec 1, 2020

  1. Slide 1: Verkkokauppa.com - Finland's most popular webstore

    Verkkokauppa.com - Finland’s most popular webstore Panu Porkka, CEO Mikko Forsell, CFO 1 December 2020

  2. Slide 2: Content

    Content • Introductions • Financial highlights • Business environment • Why to invest in Verkkokauppa.com • Q&A

  3. Slide 3: Present today

    Present today 1,5m CEO Panu Porkka CFO Mikko Forsell

  4. Slide 4: Financial Highlights

    FINANCIAL HIGHLIGHTS

  5. Slide 5: Key figures

    Key figures “ Q1- Q1- EUR million Q1/2020 Q2/2020 Q3/2020 Full year 2019 Q3/2020 Q3/2019 Revenue 125,3 123,1 129,3 377,6 344,2 504,1 Verkkokauppa.com's 8,2 % 14,1 % 7,3 % 9,7 % 7,0 % 5,4 % year-on-year quarterly Revenue growth -% revenue has been Gross profit 19,4 21,4 20,9 61,8 51,7 73,9 growing fo

  6. Slide 6: Key Takeaways from Q3/2020

    Key Takeaways from Q3/2020 • Strong performance across all • Guidance updated for 2020 due to operation continuing strong Q3 and full year outlook • Three consecutive record • Strong brand position supporting quarters in profit (Q3 all time high) traffic and perception • COVID-19 impacting consumer

  7. Slide 7: 2020 Guidance (updated on 24th of September)

    2020 Guidance (updated on 24th of September) Revenue Comparable Operating €525m - €550m profit (2019 €504m) €17m - €21m (2019 €11 m) Previous guidance: Revenue €520m-€545m and Comparable Operating profit €13m-€18m 7

  8. Slide 8: Nasdaq Helsinki

    Nasdaq Helsinki • June 5, 2020 Verkkokauppa.com shares listed on Nasdaq Helsinki’s Official List • Opportunity to reach new potential owners and develop company’s awareness through Nasdaq Helsinki • Better exposure for foreign investors 8 1.12.2020

  9. Slide 9: Business Environment

    BUSINESS ENVIRONMENT

  10. Slide 10: Verkkokauppa.com vs Amazon.se (& other pure players)

    Verkkokauppa.com vs Amazon.se (& other pure players) Verkkokauppa.com is strong positioned against international pure players and local competitors due to it´s competitive advantages • Price • Continuous price matching against Amazon already in practice • Competitive price environment in Finland for

  11. Slide 11: Amazon speeds up online growth

    Amazon speeds up online growth Development in online purchase preference, Finland 2017-2019 vs. Amazon countries Source: Kuulas Helsinki/IPG Mediabrands

  12. Slide 12: New market growth not consistent

    New market growth not consistent 12

  13. Slide 13: Local heros can succeed and grow alongside Amazon

    Local heros can succeed and grow alongside Amazon • Tähän graafi jossa näkyy esim Bol.com kasvu jne 13 1.12.2020

  14. Slide 14: Market Outlook

    Market Outlook |

  15. Slide 15: Market Development

    Market Development When did you last buy goods from an online store?* 15 *Source: Posti Big Online Shopping Survey, 07/2020, n=2380

  16. Slide 16: Market Development

    Market Development 16 Source: Posti Big Online Shopping Survey, 07/2020, n=2380

  17. Slide 17: Why to invest in VK.COM?

    WHY TO INVEST IN VK.COM?

  18. Slide 18: Vision: a Nordic leader in retail

    Verkkokauppa.com’s vision is to be a Nordic leader in retail through cost-efficiency, brand image, own ecosystem and scalable business model

  19. Slide 19: Strong Market Position in Changing Retail Landscape

    Strong Market Position in Changing Retail Landscape • Best positioned brand in e-commerce in Finland, most visited website • 20 million visits during Q3, 57 million during Q1-Q3 • Consecutive consumer´s choice winner as the best online retailer in Finland 2020* • Local hero ready for the Amazon oppo

  20. Slide 20: Fast and Seamless Customer Experience

    Fast and Seamless Customer Experience • Search engine optimization through multiple updated category descriptions and content • AI pilot started/ongoing to improve and automate chat responses in customer care • Online Outlet feature completed​ / to be launched near weeks • Electronic shelf label pil

  21. Slide 21: Wide Assortment and Best Availability

    Wide Assortment and Best Availability • New site Verkkokauppa.fi launched to support local suppliers and to strengthen leadership as most desired generalist • MDA market moving online at a faster pace, supported by good availability and appealing assortment • Largest MDA assortment in Finland, addit

  22. Slide 22: Fastest Deliveries in Finland

    Fastest Deliveries in Finland • Same day & Express deliveries • Same day delivery as an option in great Helsinki area and in Tampere region with lowered price 14,99€ since September • 3h Express deliveries available already since 2014 → +267% growth in same day & Express deliveries during Q3 • Stron

  23. Slide 23: Target to be leading retailer in the Nordics

    Target to be leading retailer in the Nordics • Continuous develop the • Continuously improve wide and attractive customer experience and assortment increase the loyalty • Increase the share of • Proven business model to Private Label in product support future growth, assortment to secure better i.e.

  24. Slide 24: Investment highlights

    Investment highlights • Finland’s best known and most visited webstore • Gaining market share as e-commerce disruption continues to accerate in retail • Record profitability in Q3 due to strong consumer sales and category mix • Good financials (no debt and healthy cash position) • Steadily increasin

  25. Slide 25: Thank you!

    THANK YOU! Time for questions

  26. Slide 26: Finnish webstore pioneer since 1992

    Finnish webstore pioneer since 1992 • Finland’s best known and most visited webstore • Four megastores in Finland 504 6% • Founded by Mr. Samuli Seppälä in his parent’s garage in million Revenue growth in 2019 1992 Revenue 2019, EUR • “Probably always cheaper” customer promise • 65,000 products in 2

  27. Slide 27: Shareholder base

    Shareholder base Shareholder Shares % 1 Seppälä Sam Samuli 18,288,342 40.582 2 Keskinäinen Työeläkevakuutusyhtiö Varma 3,865,932 8.579 3 Rite Ventures Finland Ab 2,172,576 4.821 4 Mandatum Henkivakuutusosakeyhtiö 2,165,458 4.827 5 Protector Forsikring ASA* 1,909,975 4.240 6 Sijoitusrahasto Nordea No

  28. Slide 28: More information

    More information Upcoming events in 2021: Links: Contacts: • Financial Statement Investors site Panu Porkka, CEO Release January–December 2020, www.verkinvest.com Friday 12 February 2021 panu.porkka@verkkokauppa.com • Annual Report 2020 will be Company Releases mailing list Mikko Forsell, CFO publis

  29. Slide 29: Disclaimer

    This document is not an invitation to subscribe for or purchase any securities or make any investment decisions in respect of the Company or its securities. This document is not for publication or distribution, directly or indirectly, in or into Australia, Canada, the Hong Kong special administrativ

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