Insurance Australia — Investor Day (April 2018)

10 slides from Insurance Australia's investor day presentation, Apr 11, 2018

Slide 1: Investor Day: Brand Update
INVESTOR DAY BRAND UPDATE Brent Smart Investor Day Chief Marketing Officer 11 April 2018
Slide 2: Brand has never mattered more in our category
Brand has never mattered more in our category. IAG Investor Day | 11 April 2018
Slide 3: Brand is main driver of advocacy
BRAND IS MAIN DRIVER OF ADVOCACY NRMA Insurance has market-leading NPS scores, with a 10-point gap ahead of its competitors. Main drivers of advocacy after a Home Insurance claim: Brand Reputation Claims Experience Price 41% 35% 24% Includes Outcome, Staff & Process Source: NPS Driver Research, Jan
Slide 4: Positioning our brands
POSITIONING OUR BRANDS Contented Self Belonging Restless IAG Investor Day | 11 April 2018
Slide 5: With NRMA, we are reclaiming our roots through HELP
With NRMA, we are reclaiming our roots and owning the emotional high ground through HELP. IAG Investor Day | 11 April 2018
Slide 6: Help is who we are
HELP IS WHO WE ARE IAG Investor Day | 11 April 2018
Slide 7: Slide 7
Slide 8: With CGU, we are refreshing the brand
With CGU, we are refreshing the brand with a bigger focus on growing direct business and a more progressive voice. IAG Investor Day | 11 April 2018
Slide 9: Small business owner
SMALL BUSINESS OWNER IAG Investor Day | 11 April 2018
Slide 10: Slide 10