Slide 1: Annual General Meeting 2025
Annual General Meeting 2025 MA RCH 12, 2025
Slide 2: 1. Opening of the meeting
A GM 2025 1. Opening of the meeting 2 MARCH 12, 2025 FISKARS GROUP
Slide 3: Paul Ehrnrooth, Chair of the Board
OPE NI NG OF TH E ME E TI NG A GM 202 5 Paul Ehrnrooth CHAIR OF THE BOARD 3 MARCH 12, 2025 FISKARS GROUP
Slide 4: Members of the Board of Directors in 2024
OPE NI NG OF TH E MEETI NG A GM 2025 Members of the Board of Directors in 2024 Paul Ehrnrooth Jyri Luomakoski Albert Ehrnrooth Louise Fromond Julia Goldin Carl-Martin Lindahl Susan Repo Volker Lixfeld (Not available for Board 4 MARCH 12, 2025 FISKARS GROUP in 2025)
Slide 5: Proposals for new Board members
OPE NI NG OF TH E MEETI NG A GM 202 5 Proposals for new Board members Rolf Ladau Susanne Skippari • Master of Science (Econ.), Finnish • Master of Science (Econ.), Finnish citizen citizen • Paulig Group, President and CEO, • Carlsberg Group, CHRO, Executive 2018– Vice President, Human Resources, • I
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Slide 7: 2. Calling the meeting to order; 3. Election of scrutinisers
A GM 202 5 2. Calling the meeting to order 3. Election of persons to scrutinise the minutes and to supervise the counting of votes 4. Recording the legality of the meeting 7 MARCH 12, 2025 FISKARS GROUP
Slide 8: 5. Recording attendance and adopting the list of votes
A GM 202 5 5. Recording the attendance at the meeting and adopting the list of votes 8 MARCH 12, 2025 FISKARS GROUP
Slide 9: 6. Presentation of the financial statements and reports
A GM 2025 6. Presentation of the financial statements, the report of the Board of Directors, the auditor’s report and the sustainability statement assurance report for the year 2024 9 MARCH 12, 2025 FISKARS GROUP
Slide 10: Nathalie Ahlström, Review by the President and CEO
REV I EW BY TH E PRESI DENT A ND CEO A GM 202 5 Nathalie Ahlström Toinen kuva REVIEW BY THE PRESIDENT AND CEO 10 MARCH 12, 2025 FISKARS GROUP
Slide 11: Pioneering design to make the everyday extraordinary
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Pioneering design to make the everyday extraordinary Est. 1649 Est. 1904 Est. 1775 Est. 1759 Est. 1939 Arabia est. 1873 Est. 1881 Est. 1783 11 MARCH 12, 2025 FISKARS GROUP
Slide 12: Year 2024
REV I EW BY TH E PRESI DENT A ND CEO A GM 202 5 Year 2024 STRATEGY ORGANIZATION AND MANAGEMENT OUTLOOK AND SUMMARY 12 MARCH 12, 2025 FISKARS GROUP
Slide 13: Year 2024 in brief
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Year 2024 in brief STRONG FINISH TRA NSFO RMA TIO N TO THE YEAR: DELIV ERING : FULL YEAR ALL-TIME HIGH FY COMPARABLE GROSS MARGIN EBIT INCREASED 48.8% +200BPS SLIGHTLY FROM 2023 BUSINESS A REA S SEPARATED INTO OPERATIONA LLY INDEPENDENT COMPANIES A ND LEGAL E
Slide 14: Fiskars Group
Fiskars Group — & I f . 375 Years FISKARS s GROUP FSKRS. Nasdaq Nasdaq
Slide 15: Fiskars Group key figures 2024
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Fiskars Group key figures 2024 Net sales Comparable EBIT EUR million EUR million 1,157.1 111.4 (2023: 1,129.8) (110.3) Comparable EPS Gross margin EUR % 1.07 48.8 (0.99) (46.8) Free cash flow Personnel EUR million Dec 31, 2024 81.7 6,850 (184.9) (7,162) 15 MA
Slide 16: Reported net sales increased by 2.4% thanks to the Georg Jensen acquisition
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Reported net sales increased by 2.4% thanks to the Georg Jensen acquisition NET SALES, EURm SALES SPLIT, % +2.4% -5.0% 1,157.1 BA Fiskars 47% 1,129.8 1,125.3 52% BA Vita 1,069.5 1% Other Asia-Pacific 20% 51% Europe 2023 FX 2023 BA BA Other 2024 GJ 2024 report
Slide 17: Strong gross margin improvement, comparable EBIT increased slightly
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Strong gross margin improvement, comparable EBIT increased slightly COMPARABLE EBIT, EURm GROSS MARGIN, % +1.1 -1.6 48.8 % 110.3 109.2 +3.9 111.4 107.6 46.8 % 44.9 % SG&A 43.3 % COGS 40.9 % 2023 FX 2024 Sales/ Marketing D&A Other Net 2024 GJ 2024 2020 2021 20
Slide 18: Business Area Vita: Reported net sales increased thanks to Georg Jensen
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Business Area Vita: Reported net sales increased thanks to Georg Jensen NET SALES, EURm CO M P A R A B L E E B I T ( E U R m) A N D +9.0% MARGIN, % -6.0%* EURm % • Comparable net sales decreased in 700 100 20 challenging market 605 85.6 600 545 564 555 79.2 8
Slide 19: Business Area Vita highlights
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Business Area Vita highlights Focus on DTC with Surrounding the Increasing efficiency First full year of Georg ~500 Vita stores in consumer with Category in our glass factories to Jensen – share of luxury 2024, 50 stores more expansion – e.g., better cater fo
Slide 20: Business Area Fiskars: Comparable EBIT improved
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Business Area Fiskars: Comparable EBIT improved driven by GM uplift and cost management NET SALES, EURm CO M P A R A B L E E B I T ( E U R m) A N D MARGIN, % EURm % 800 -4.1% -4.2%* 120 20 • Strong growth in Germany in H2 – 706 681 656 103.0 capturing market
Slide 21: Business Area Fiskars highlights
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Business Area Fiskars highlights Starting 2025 all Fiskars Winning in a tough Two prestigious Red Dot Gerber’s category cookware manufactured market – Fiskars design awards in 2024, expansion to camp cook is PFAS-free Germany +30% in H2 64 wins altogether pro
Slide 22: U.S. tariffs expected to have minor impacts
REVIEW BY THE PRESIDENT AND CEO AGM 2025 U.S. tariffs expected to have minor impacts – mostly absorbed by price increases • The U.S. government imposes tariffs on foreign goods across industries – the final extent remains unknown, and the situation is continuously evolving • The U.S. accounts for ap
Slide 23: Solid cash position – at typical levels of free cash flow
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Solid cash position – at typical levels of free cash flow CHANGE IN CASH POSITION, EURm FREE CASH FLOW 2020-2024, EURm +81.7 -20.8 184.9 174.6 -63.9 95.3 127.3 81.7 Ø 87 -25.6 -40.6 +2.7 60.8 Cash Free Cash Dividends/ Debt Payments of Other Cash -100.7 31.12.
Slide 24: Board proposes increasing dividend: EUR 0.84 per share
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Board proposes increasing dividend: EUR 0.84 per share COMP. EPS AND DPS 2019-2024 CEPS AND DPS 2019-2024 2.4%* EUR EUR Dividend 2.68 growth 2023- 1.37 2.46 2024 1.19 1.16 5.2%** 1.07 0.99 0.82 0.84* 1.51 0.76 0.80 1.39 Dividend yield 0.60 0.82 0.84* 79%* 0.7
Slide 25: Strategy
REV I EW BY TH E PRESI DENT A ND CEO A GM 202 5 YEAR 2024 Strategy ORGANIZATION AND MANAGEMENT OUTLOOK AND SUMMARY 25 MARCH 12, 2025 FISKARS GROUP
Slide 26: Systematic strategy execution…
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Systematic strategy execution… WE FOCUS ON WINNING: LOGIC Transformation Brands Channels Countries levers making our foundation stronger Commercial excellence Direct-to-Consumer Sharpened portfolio TRANSFORMATION LEVERS logic – clear roles for U.S. each brand
Slide 27: …laying down the foundation for future growth in the long term
REVIEW BY THE PRESIDENT AND CEO AGM 2025 …laying down the foundation for future growth in the long term GROSS MARGIN HAS SHARE OF DTC SALES HAS CHINA NET SALES HAVE MORE U.S. NET SALES HAVE IMPROVED CLEARLY GROWN STEADILY THAN TRIPLED FROM 2020 DECLINED* EURm EURm >49% >50% CAGR -4% 48.8% 50% CAGR +
Slide 28: Sharpened portfolio logic – clear roles for each brand
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Sharpened portfolio logic – clear roles for each brand Maximise Accelerate RESOURCES ALLOCATED TO ENHANCE VALUE CREATION : potential • Make the big brands bigger Winning • Surround the consumer through Three large category expansion luxury brands • Command hi
Slide 29: Continued good progress in the execution of our ESG strategy
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Continued good progress in the execution of our ESG strategy ENVIRONMENTAL SOCIAL Target May 2024 Target 2024 2024 At the end 2.5 0 80 2024 2024 -44% * of 2024 77 26% -54% 64% Base year 2021 50% Base year 2017 -60% Base year 2018 -30% Target set 2020 60% in 2
Slide 30: Organization and management
REV I EW BY TH E PRESI DENT A ND CEO A GM 202 5 YEAR 2024 STRATEGY Organization and management OUTLOOK AND SUMMARY 30 MARCH 12, 2025 FISKARS GROUP
Slide 31: Business Areas into operationally independent companies
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Business Areas into operationally independent companies 31 MARCH 12, 2025 FISKARS GROUP
Slide 32: Vita and Fiskars: Operationally independent companies
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Vita and Fiskars: Operationally independent companies to accelerate their different strategic growth opportunities BUSINESS AREA FISKARS (Net sales: EURm 550) BUSINESS AREA VITA (Net sales: EURm 610) CHANNELS BY NET SALES CHANNELS BY NET SALES Direct 3% • A m
Slide 33: Separation allows for speed of execution
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Separation allows for speed of execution Fiskars Vita Full business Dedication accountability Accelerate differing End-to-end responsible growth opportunities – business CEOs, improved make big brands bigger flexibility and speed Transparency and Independent
Slide 34: Leadership Team
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Leadership Team Nathalie Ahlström Jussi Siitonen Dr. Steffen Hahn Anna Mindelöf Aamir Shaukat President & CEO CFO CEO of Fiskars Chief People Officer Executive Vice President, CEO of Vita (interim) (Member of the leadership Group Operations and Employed 2021
Slide 35: Outlook and summary
REV I EW BY TH E PRESI DENT A ND CEO A GM 2025 YEAR 2024 STRATEGY ORGANIZATION AND MANAGEMENT Outlook and summary 35 MARCH 12, 2025 FISKARS GROUP
Slide 36: Guidance for 2025
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Guidance for 2025 Assumptions and actions behind the guidance - The operating + Further gross margin environment expected to improvement is expected remain challenging and to support EBIT impact demand Fiskars Corporation expects + The savings from comparable
Slide 37: Royal Copenhagen 250 years, Moomin 80 years
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Royal Copenhagen 250 years Moomin 80 years 37 MARCH 12, 2025 FISKARS GROUP Designed by HM Queen Margrethe II
Slide 38: Summary
REVIEW BY THE PRESIDENT AND CEO AGM 2025 Summary • Comparable EBIT increased slightly despite the challenging operating environment • Business Areas separated into operationally independent companies • Investing into demand creation in both Business Areas
Slide 39: A GM 202 5
A GM 202 5
Slide 40: Auditor's report - Ernst & Young Oy
A GM 202 5 Auditor’s report - Ernst & Young Oy 40 MARCH 12, 2025 FISKARS GROUP
Slide 41: Fiskars Corporation Audit and Sustainability Report Assurance 2024
Fiskars Corporation Audit and Sustainability Report Assurance 2024
Slide 42: Audit scope
Audit scope We have audited the financial statements of Fiskars Corporation for the year ended 31.12.2024. The Group financial statements are prepared in accordance with IFRS Accounting Standards and the parent company in accordance with Finnish accounting standards. Key locations 42
Slide 43: Audit timing and reporting
Audit timing and reporting - Year-end audit January – February 2025 The audit of Fiskars Corporation for the - Audit planning financial year 2024 has been March – April 2024 performed during March 2024 – February 2025. - Meetings Reporting to the Audit Committee Audit Committee includes Board of Dir
Slide 44: Key audit matters
Key audit matters Revenue recognition Areas reported to the Audit Committee Valuation of goodwill Audit focus areas Valuation of trademarks Key audit matters Valuation of inventories 44
Slide 45: Auditor's opinion
Auditor’s opinion In our opinion Both the consolidated and the parent • the consolidated financial statements give a true and fair financial statements give a true and fair view of the group’s financial position as well as its financial view of the financial position as well as performance and its c
Slide 46: Opinion of the Sustainability Auditor
Opinion of the Sustainability Auditor Based on the procedures we have performed and the evidence we have obtained, nothing has come to our attention that causes us to believe that the group sustainability statement does not comply, in all material respects, with 1) the requirements laid down in Chap
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Slide 48: 7. Adoption of the Financial Statements
A GM 202 5 7. Adoption of the Financial Statements 48 MARCH 12, 2025 FISKARS GROUP
Slide 49: 8. Resolution on the use of the profit and payment of dividend
A GM 202 5 8. Resolution on the Proposal: A dividend of EUR 0.84 per share shall be paid for the financial period that ended on December 31, 2024. The dividend shall be paid in two instalments of EUR use of the profit 0.42. First instalment: shown on the • Ex-dividend date: March 13, 2025 • Record d
Slide 50: 9. Resolution on the discharge of liability
A GM 202 5 9. Resolution on the discharge of the members of the Board of Directors and the President and CEO of liability 50 MARCH 12, 2025 FISKARS GROUP
Slide 51: 10. Adoption of the remuneration report
A GM 202 5 10. Adoption of the The Board of Directors proposes that the Annual General Meeting adopts the remuneration report for the governing remuneration report bodies. for the governing bodies 51 MARCH 12, 2025 FISKARS GROUP
Slide 52: 11. Remuneration of Board members (1/2)
A GM 202 5 11. Resolution on Annual fees of the members of the Board of Directors: • Chair 140,000 the remuneration of • Vice Chair 105,000 • Members 70,000 the members of the Meeting fees of the members of the Board of Directors: It is proposed that for Board and Committee meetings other than the B
Slide 53: 11. Remuneration of Board members (2/2)
A GM 202 5 11. Resolution on For Board/Committee meetings held per capsulam or as teleconference, it is proposed that the Chairs of the Board of Directors as well as said Committees be paid a fee per meeting that the remuneration of does not differ from meetings fees otherwise payable to them and Bo
Slide 54: 12. Number of members of the Board of Directors
A GM 202 5 12. Resolution on The Nomination Committee of the Board of Directors proposes to the Annual General Meeting that the number the number of of members of the Board of Directors shall be nine (9). However, should any number of the candidates proposed members of the by the Nomination Committe
Slide 55: 13. Election of members of the Board of Directors
A GM 202 5 13. Election of The Nomination Committee of the Board of Directors proposes to the Annual General Meeting that the following individuals shall be re-elected to the Board of Directors: members of the Albert Ehrnrooth Paul Ehrnrooth Board of Directors Louise Fromond Julia Goldin Carl-Martin
Slide 56: 14. Remuneration of the auditor
A GM 202 5 14. Resolution on The Board of Directors proposes that the remuneration of the auditor be paid according to the reasonable invoice the remuneration of approved by the Board of Directors. the auditor 56 MARCH 12, 2025 FISKARS GROUP
Slide 57: 15. Election of auditor
A GM 202 5 15. Election of The Board of Directors proposes to the Annual General Meeting, in accordance with the recommendation of the auditor Audit Committee of the Board of Directors, that Ernst & Young Oy, Authorized Public Accountants firm, be reappointed as the company's auditor. 57 MARCH 12, 2
Slide 58: 16. Remuneration of the sustainability reporting assurance provider
A GM 202 5 16. Resolution on The Board of Directors proposes that the remuneration of the sustainability reporting assurance provider be paid according to the reasonable invoice approved by the the remuneration of Board of Directors. the sustainability reporting assurance provider 58 MARCH 12, 2025
Slide 59: 17. Election of sustainability reporting assurance provider
A GM 202 5 17. Election of The Board of Directors proposes to the Annual General Meeting, in accordance with the recommendation of the Audit Committee of the Board of Directors, that Ernst & sustainability Young Oy, Authorized Sustainability Audit firm, be reappointed as the company’s sustainability
Slide 60: 18. Authorizing the Board to decide on share repurchase
A GM 202 5 18. Authorizing the The Board of Directors proposes that the Annual General Meeting authorizes the Board of Directors to decide on the repurchase of the company’s own shares and/or the acceptance as pledge of the company’s own shares. The maximum number of shares to be repurchased and/or
Slide 61: 19. Authorizing the Board to decide on transfer of own shares
A GM 202 5 19. Authorizing the The Board of Directors proposes that the Annual General Meeting authorizes the Board of Directors to decide on the transfer of a total maximum of 4,000,000 own shares held as treasury shares (share issue), in one or Board of Directors to several instalments, either aga
Slide 62: 20. Closing of the meeting
A GM 202 5 20. Closing of the meeting 62 MARCH 12, 2025 FISKARS GROUP
Slide 63: Thank you!
Thank you! 63 MARCH 12, 2025 FISKARS GROUP