Harte Hanks, Inc. · NASDAQ:HHS
Harte Hanks — Investor Presentation (November 2022)
11 slides from Harte Hanks's investor presentation, November 2022
Slide 1: Adding Value to Membership: Setting the pace for commitment
Adding Value to Membership Setting the pace for commitment
Slide 2: [Association] At-A-Glance
[Association] At-A-Glance • Serves [member occupations] in [chapter geographic location] • Mission is to [customize from website or Association Member card] • [#] chapter members • Current offerings include: ⎼ [offering] ⎼ [offering] ⎼ [offering] Setting the Pace for Commitment 2
Slide 3: What's Important to You
What’s Important to You Ability to: • Attract new members • Retain existing members • Provide value and meaning to each membership • Add no cost to Association “value-adds” when it makes sense • Keep membership dues to a minimum while meeting organizational objectives Setting the Pace for Commitment
Slide 4: What's Important to Your Members
What’s Important to Your Members • Protecting their ability to make a living • Maintaining “financial” lifestyle ⎼ Cars, main residence, secondary residence, college and retirement savings, etc… • Making sure they can obtain the highest level of income replacement in the event of a disability Settin
Slide 5: Add Strength to Strategy
Add Strength to Strategy • Individual disability insurance (DI) can help protect your members’ income — especially your most highly compensated members! • DI can sit on top of other plans to create maximum income protection • Concerns with other plans include: ⎼ Benefit “caps” ⎼ Unprotected income:
Slide 6: Members Win
Members Win • Valuable new offering exclusively for members of association • Permanent 10% Discount for Members • Our disability insurance products: ⎼ Help protect more kinds of income: Salary, Bonus Compensation and Retirement Contributions* ⎼ Has some of the highest income replacement ratios in th
Slide 7: You Win
You Win • Message you’re sending to members is strong… You are always seeking to add value to its membership. • Better able to retain and recruit members • You get the credit! ⎼ Multi-faceted communication strategy built to ensure maximum participation (maximum member value!) ⎼ Marketing literature
Slide 8: In Summary
In Summary • We provide ⎼ 10% permanent discount ⎼ Relevant and industry-leading disability income protection products ⎼ Opportunity to strengthen your commitment to your members ⎼ Educational opportunities for insurance and other financial matters ⎼ Valuable income protection offered to members at
Slide 9: Your Success
Your Success • To implement we require: ⎼ Opportunities to participate in events and possibly speak to the group ⎼ Access to Membership ⎼ Endorsed sponsorship of this program and it’s discount Setting the Pace for Commitment 9
Slide 10: Next Steps
Next Steps • Have your association approved for discount • Information needed to complete this step: ⎼ Copies of current: • Membership Roster • By-Laws and/or Constitution • Review Association’s calendar of events to build a successful Marketing Communication Strategy • Implement Setting the Pace fo
Slide 11: Thank you.
Thank you. Individual disability income products underwritten and issued by Berkshire Life Insurance Company of America (BLICOA), Pittsfield, MA. BLICOA is a wholly owned stock subsidiary of and administrator for The Guardian Life Insurance Company of America (Guardian), New York, NY or provided by