Sanoma Oyj · OMXHEX:SANOMA
Sanoma Oyj — Investor Day (June 2012)
14 slides from Sanoma Oyj's investor day presentation, Jun 14, 2012
Slide 1: Sanoma magazine operations – strongly positioned for transformation
Sanoma magazine operations – strongly positioned for transformation Capital Markets Day 2012 Dick Molman CEO Sanoma Media Netherlands
Slide 2: Leading positions in magazine publishing
Leading positions in magazine publishing Czech Rep. Finland #4 / 9% #1 / 35% Ukraine Russia #1 / 20%* #1 / 36%* Romania Netherlands #1 / 10% #1 / 50% Bulgaria Belgium #1 / 46% #1 / 38% Slovenia Hungary #2 / 23% #1 / 42%* Croatia #2 / 20% Serbia #2 / 10% Market positions and shares based on circulati
Slide 3: Magazines close to half of Group's net sales
Magazines close to half of Group’s net sales Pro forma Group net sales split Pro forma Magazines net sales split News BEL Online RUS & CEE Consumer revenue Magazines FIN TV & Radio NL Advertising Other & eliminations Learning Per SBU Per SBU Copyright © Sanoma Media | Dick Molman 14 June 2012 3
Slide 4: Magazine circulation distribution split
Magazine circulation distribution split Finland and Netherlands are predominantly subscription markets Netherlands Finland Belgium Russia Hungary France Poland Sweden United Kingdom Subscription Single Copy Source: FIPP/World Magazine Trends 2010/2011, Data for Belgium from 2009, Russia and Romania
Slide 5: Magazine revenues have been stable
Magazine revenues have been stable Net sales development magazines (EUR million) 1200 CAGR -0.8% 900 600 300 0 2009 2010 2011 NL including TV magazines for 5 months in 2011. Copyright © Sanoma Media | Dick Molman 14 June 2012 5
Slide 6: Total market volumes slightly declining
Total market volumes slightly declining Development magazine market Netherlands (2011) Netherlands, Finland and Belgium • Approx. 1.6 million copies per day CAGR -1.2% • Approx. 35 copies per capita CAGR -4.3% Finland (2011) • Approx. 0.4 million copies per day • Approx. 28 copies per capita Belgium
Slide 7: Efficiency in focus
Efficiency in focus Without compromising product development EBIT margins per SBU* Volume • Line and brand extensions • New launches • Churn management High ~18% Pricing • Above inflation price increase • Creative pricing/ bundling Weighted • More value for more money (Cos-more-politan) average ~12%
Slide 8: Role of media company changing
Role of media company changing From… ...to Content Individuals Individuals & Content communities Media Media Advertisers Advertisers Copyright © Sanoma Media | Dick Molman 14 June 2012 8
Slide 9: Successful in multi-channel
Successful in multi-channel Built on our competencies and strong local market positions Strong power ratios We have We know our Dominant Domain Built Trusted strong target market knowledge communities relation with brands groups positions advertisers Professional and creative staff Consumer/customer
Slide 10: Magazines will also be extended to digital
Magazines will also be extended to digital B2C Bundling B2C + B2B Content Library E-commerce Copyright © Sanoma Media | Dick Molman 14 June 2012 10
Slide 11: Case Auto Week
Case Auto Week Cross-media example Total revenue Approx. EUR 20 million Split print / digital 53%/47% Split B2C / B2B 44%/56% Print Online Services • 100,000 copies • 1.7 million unique visitors per • Insurance: 2,500 • Special supplements month AutoWeek.nl • Financing • Various niche sites • On the
Slide 12: Strongly positioned for transformation
Strongly positioned for transformation From print to multi-channel and cross-media Magazines are relevant Sanoma has #1 or #2 within Sanoma portfolio market positions with strong brands Portfolio streamlining and Sanoma has right focus on efficiency Sanoma competencies to manage continues its the tr
Slide 13: Sanoma
Sanoma MEDIA
Slide 14: Important notice
Important notice The information above contains, or may be deemed to contain, forward-looking statements. These statements relate to future events or future financial performance, including, but not limited to, expectations regarding market growth and development as well growth and profitability of