Lion Corporation · TSE:4912
Lion — Investor Day (June 2026)
36 slides from Lion's investor day presentation, Jun 12, 2026
Slide 1: Overseas Business Growth Strategy Presentation
Overseas Business Growth Strategy Presentation Executive Officer COO, International Business Unit Go Ichitani June 12, 2026
Slide 2: Contents
Contents Overseas Business Overview Acceleration of Oral Healthcare Strategy Creating New Opportunities in Challenge for Growth Businesses (Beauty Care and Pharmaceuticals) The Organization and Talent Supporting Growth 2
Slide 3: Contents
Contents Overseas Business Overview Acceleration of Oral Healthcare Strategy Creating New Opportunities in Challenge for Growth Businesses (Beauty Care and Pharmaceuticals) The Organization and Talent Supporting Growth 3
Slide 4: Overseas Business Overview
Overseas Business Overview Beauty Care, Oral Healthcare Breakdown by Country Pharmaceuticals China Thailand Thailand #2 share in toothbrushes #1 share in hand soaps 17.3% Thailand #3 share in toothpastes #2 share in body washes South 2025 Sales Korea to external 40.6% 11.4% customers China 158 billi
Slide 5: Overseas Business History
Overseas Business History In Southeast Asia, Lion has pursued Partnership business development for more than 40years through the Strategy integration of technological and strong local distribution capabilities Overcoming various socioeconomic events Vietnam→ Bangladesh→ Develop business by localizin
Slide 6: Overseas Business Strengths: Glocalization Strategy
Overseas Business Strengths: Glocalization Strategy Create added value based on Japan’s advanced technologies by accurately capturing the diverse needs of consumers across Asia Global Corporations Local Corporations ✓ Comprehensive, diverse LION ✓ Product lineup tailored product range to the unique
Slide 7: Implementation of Glocalization Strategy
Implementation of Glocalization Strategy Effectively differentiate from competitors by flexibly incorporating integrating local, market-specific needs and integrating them with Japanese technology ⚫ China: SYSTEMA Wide Super-Thin Charcoal toothbrush ⚫ Hong Kong: NONIO+ Gum Total mouthwash Marketing
Slide 8: Overseas Business Portfolio Transformation
Overseas Business Portfolio Transformation Aim to shift toward a highly profitable portfolio through the optimal allocation of management resources according the role of each business Top Priority Challenge for Growth Stable Earnings Concentrate management Explore growth opportunities and Continue g
Slide 9: Contents
Contents Overseas Business Overview Acceleration of Oral Healthcare Strategy Creating New Opportunities in Challenge for Growth Businesses (Beauty Care and Pharmaceuticals) The Organization and Talent Supporting Growth 9
Slide 10: Structural Changes in Asian Markets
Structural Changes in Asian Markets Rapidly growing aging populations Expansion of middle- and high-income population Proportion of people aged 65 and above Number of households by income bracket (%) (Millions of households) 40 1,200 90 35 60 1,000 40 30 30 800 110 170 280 330 25 20 600 15 400 740 7
Slide 11: Oral Healthcare Market Growth Potential
Oral Healthcare Market Growth Potential Market size expansion Upward price revisions Forecast of oral healthcare market Forecast of average unit price index trends (toothpastes & toothbrushes) （Billions of yen） 125 2,000 120 1,800 CAGR 4.7 % 115 1,600 110 1,400 105 100 1,200 (Assume 2023 unit price
Slide 12: Changes in Consumer Attitudes in Asia
Changes in Consumer Attitudes in Asia Growing preferences placing importance on emotions and fashion Growing health consciousness Growing demand for premium products Changes in purchasing behavior 12
Slide 13: Oral Healthcare Strategy: Shift to High Value-Added
Oral Healthcare Strategy: Shift to High Value-Added Expand value proposition to include emotional value in addition to functional benefits and develop a sustainable, highly profitable business Accelerate value creation by Develop strengths on the leveraging current strengths × High functionality and
Slide 14: Refine Target Segments for Higher Added Value
Refine Target Segments for Higher Added Value Identify subcategories with potential for higher added value and strong growth Concentrate management resources and establish competitive advantage Strategic Approach until 1st STAGE Strategic Approach from 2nd STAGE Onwards Resources distributed across
Slide 15: Strategy by Country
Strategy by Country China Thailand Malaysia Priority Toothpastes: Whitening Toothpastes: Gum Care Toothpastes: Gum Care Subcategories Toothbrushes: High-end Toothbrushes: High-end Toothbrushes: High-end Toothpastes/toothbrushes No.1 Share in toothbrushes No.3 Share in Oral Healthcare Vision for shar
Slide 16: Strategic Rollout Example: Thailand
Strategic Rollout Example: Thailand Strengthening local brand SALZ, capturing local needs Expanding user bases and creating added value Focus on unique local markets Proactive marketing coupled with rebranding ✓ Strengthen toothpaste in the salt subcategory, covering a Package redesign and significa
Slide 17: Strategic Rollout Example: China
Strategic Rollout Example: China Shift from quantitative expansion to profitable growth with Strategy Shift concentrated investment in high value-added brands ⇒ Sales ratio of prioritized high value-added brands has increased No. of distribution channels increased around 1.5x (compared to 2023) SYST
Slide 18: Strategic Rollout Example: China
Strategic Rollout Example: China Launching new high value-added products to continue growth in the whitening subcategory Capture market change to shift New product proposals utilizing the towards high value local LICS R&D location Strengthening whitening subcategory Market growth rate: 5% Market sha
Slide 19: Expansion of Business Domains for Further Growth
Expansion of Business Domains for Further Growth（～2030） Healthcare ⚫ Toothbrushing education programs to Healthcare-Related expand contact points with consumers Nursing Healthcare care education Medical market market Fitness insurance market market Fitness market Dental – Related Dental Care Self-Ca
Slide 20: Actions to Expand Business Domains
Actions to Expand Business Domains Deepening network with global dental Building a business model that integrates professionals products and services ✓ Attended the FDI World Dental Congress 2025 as ✓ Create positive cycles of self and professional care the first Asian company to be a Diamond by cre
Slide 21: Progress in Strengthening Coordination with Dental Professionals
Progress in Strengthening Coordination with Dental Professionals Advance the development of a business model integrating products and services as a new pillar of growth China Vietnam Foster trust with dentists through Lion Expand Merap Lion’s prevention & treatment products (DENT.) and create a ripp
Slide 22: Expanding Markets through Healthcare Education
Expanding Markets through Healthcare Education Until Now: Implemented educational activities Currently: Expanding into Bangladesh, a for oral hygiene practices across Asia market with significant growth potential ⚫ GDP per capita growth rate No. of Toothbrushes KODOMO Used Annually per Person Toothb
Slide 23: Oral Healthcare Strategy: Shift to High Value-Added
Oral Healthcare Strategy: Shift to High Value-Added Expand value proposition to include emotional value in addition to functional benefits and develop a sustainable, highly profitable business Accelerate value creation by Develop strengths on the leveraging current strengths × High functionality and
Slide 24: New Challenges to Different Axes
New Challenges to Different Axes Capture shifts in consumer awareness to further expand value proposition Function Axis Emotion and Beauty Axis Appeal functions Growing demand for in line with rising emotional value and health premium products consciousness × General Channels E-commerce, social medi
Slide 25: Contents
Contents Overseas Business Overview Acceleration of Oral Healthcare Strategy Creating New Opportunities in Challenge for Growth Businesses (Beauty Care and Pharmaceuticals) The Organization and Talent Supporting Growth 25
Slide 26: Overseas Business Portfolio Transformation
Overseas Business Portfolio Transformation Aim to shift toward a highly profitable portfolio through the optimal allocation of management resources according the role of each business Top Priority Challenge for Growth Stable Earnings Concentrate management Explore growth opportunities and Continue g
Slide 27: Competitive Advantages of the Australia Business
Competitive Advantages of the Australia Business Leverage Sukin’s competitive advantages of natural beauty care to expand areas of operation Sukin Brand Sales Breakdown by Country (FY2025 Net Sales) North America Currently operating in Asia 22 countries Europe Australia Competitive Advantages of Suk
Slide 28: Generating Synergies in the Australia Business
Generating Synergies in the Australia Business Leverage Sukin brand value and the Lion Group’s infrastructure and capabilities to create new opportunities for growth and drive sustainable profitable growth Horizontal deployment of Make improvements utilizing successful initiatives across Lion’s know
Slide 29: Vietnam Business Strategy
Vietnam Business Strategy Build on the doctor-recommended model to pursue the expansion of high-profit businesses by developing and launching new formulations in the core Pharmaceutical Product Business Pharmaceutical Expansion of Products Business business categories Beauty Care Development of Oral
Slide 30: Contents
Contents Overseas Business Overview Acceleration of Oral Healthcare Strategy Creating New Opportunities in Challenge for Growth Businesses (Beauty Care and Pharmaceuticals) The Organization and Talent Supporting Growth 30
Slide 31: Strengthening Speed of Decision-Making and Product Development
Strengthening Speed of Decision-Making and Product Development through the Transition to Business Unit Structure Until 2025: Two-headquarters based on area From 2026 onwards: Single Business Unit Structure ⚫ Region-based structure with management and ⚫ COO has consistent responsibility, authority is
Slide 32: Strengthening Group R&D Capabilities
Strengthening Group R&D Capabilities Clearly identify roles to strengthen innovation capabilities and accelerate product development Previously Going Forward Product and technology development Deepening and innovating core technologies: Japan and China centered in Japan Product development capturing
Slide 33: Local Management
Local Management 75% of top management is locally hired to realize glocalization strategy Representatives of overseas International Business Unit subsidiaries COO Research supervision and Country/Area Strategy supervision production technology Marketing Business strategy Research and management Coun
Slide 34: Capital Allocation
Capital Allocation Implement disciplined growth investments focused on Oral Healthcare to realize profitable growth 2026-2027: 2,000 負債調達 Debt Disciplined Growth Investments financing Growth Transfer of two investments Prioritize investment in the subsidiaries in the Approx. ¥50 1,500 Chemical Produ
Slide 35: In Conclusion
In Conclusion ◆ Selection and concentration of resources in high value-added segments ◆ Transformation of organizational management to accelerate strategy execution ◆ Locally-rooted management structures in each country and region Realize Transformation from Quantitative Expansion to Profitable Grow
Slide 36: Forecasts and projected operating results disclaimer
The forecasts and projected operating results contained in this report are based on information available at the time of preparation, and thus involve inherent risks and uncertainties. Accordingly, readers are cautioned that actual results may differ materially from those projected as a result of a