Bellring Brands, Inc. · NYSE:BRBR
Bellring Brands — Q4 FY2020 Earnings Presentation
14 slides from Bellring Brands's earnings presentation, Nov 19, 2020
Slide 1: Fourth Quarter Fiscal Year 2020 Supplemental Presentation
Fourth Quarter Fiscal Year 2020 Supplemental Presentation November 19, 2020
Slide 2: Cautionary Statement Regarding Forward-Looking Statements
Cautionary Statement Regarding Forward-Looking Statements Certain matters discussed in this presentation are forward-looking • BellRing’s ability to continue to compete in its product categories and statements within the meaning of the Private Securities Litigation its ability to retain its market p
Slide 3: Cautionary Statement Regarding Forward-Looking Statements (Cont'd)
Cautionary Statement Regarding Forward-Looking Statements (Cont’d) (CONTINUED FROM PRIOR PAGE): • BellRing’s ability to identify, complete and integrate or otherwise • risks related to BellRing’s ongoing relationship with Post effectively execute acquisitions or other strategic transactions and Hold
Slide 4: Additional Information
Additional Information Prospective Information Market and Industry Data Any prospective information provided in this presentation regarding This presentation includes industry and trade association data, BellRing’s future performance, including BellRing’s plans, forecasts and information that were p
Slide 5: Q4 FY2020 Consumption and Key Metrics Executive Summary
Q4 FY2020 Consumption and Key Metrics Executive Summary ● Premier Protein Q4 FY2020 ready-to-drink ("RTD") shake consumption vs. prior year is up 20%1 in tracked and untracked channels. This is mainly due to: ○ Distribution gains in club, food, drug and mass ○ Increased marketing and promotion ● Key
Slide 6: Portfolio Breakdown
Portfolio Breakdown FY 2020 Net Sales By Brand FY 2020 Net Sales By Product Type Other Other 1% 1% 4% Nutrition Bars 5% 11% Powders RTD Shakes and 12% Other RTDS 82% 84% FY 2020 Net Sales By Channel FY 2020 Net Sales By Geography Other eCommerce 2% 10% International 11% Specialty 7% FDM 21% Club 60%
Slide 7: Liquids Category is Healthy and Has Returned to Historic Growth Rate
Liquids Category is Healthy and Has Returned to Historic Growth Rate RTD Liquids Category Growth Rate Last 13 weeks +7.0% Liquids COVID-19 12.28.19 – 9.26.20 Last 52 weeks +5.2% stock-up 25% Rebound 15% De-Load Historic growth 5% 0% -15% -20% $%Chg 11 7 10 8 11 11 10 14 9 6 13 33 29 -12 -16 -19 -18
Slide 8: Premier Protein RTD Shakes Growing in Key Channels
Premier Protein RTD Shakes Growing in Key Channels Premier Protein RTD Shakes Sales vs. Prior Year Channel 13 Weeks 52 Weeks Club 8.8% 15.2% Mass 10.7% 28.0% Food 63.8% 59.7% Drug -7.7% 27.3% eCommerce 161.5% 170.5% Total Consumption (tracked + untracked channels) 20.4% 26.6% Total Tracked 4.3% 13.7
Slide 9: Premier Protein RTD Shakes Continue to be a Strong Growth Brand
Premier Protein RTD Shakes Continue to be a Strong Growth Brand Premier Protein RTD Shakes COVID-19 Rolling 13 week Total $ Consumption Sales Supply Constraints Seasonality $ Volume Jul 28 '19 Jul 26 '20 Apr 28 '19 Oct 27 '19 Apr 26 '20 Jan 27 '19 Jun 30 '19 Jan 26 '20 Jun 28 '20 Mar 31 '19 Mar 29 '
Slide 10: Premier Protein RTD Shake Shipments Can Vary by Quarter Due to Major Promotional Events
Premier Protein RTD Shake Shipments Can Vary by Quarter Due to Major Promotional Events But Grow Over Time Premier Protein RTD Shake Shipments vs Consumption1 (13 Week Quarters) Promotional De-Load; Promotional Promotional Promotional Promotional Promotional Promotional De-Load Promotional Offset by
Slide 11: Media is Driving Household Penetration
Media is Driving Household Penetration Premier Protein Total Brand & RTD Shakes Penetration Liquids 24 HH Pen 8.0 6.8 7.0 6.4 5.8 6.0 5.5 5.3 Liquids 19.5 HH Pen 5.0 4.7 4.8 3.9 4.0 3.8 3.0 2.8 2.0 1.0 +23% +38% +17% +22% +6% +10% +17% +23% 0.0 CY 2016 CY 2017 CY 2018 CY 2019 52 w/e September 2020 H
Slide 12: TDPs and ACV Continue to Grow for Premier Protein RTD Shakes
TDPs Grow to Shakes & ACV Continue TDPs RTD Protein Premier 100 150 200 250 300 350 400 450 500 50 0 53 176 4 WE 01/21/17 4 WE 02/18/17 4 WE 03/18/17 4 WE 04/15/17 Nielsen Nielsen Notes: 4 WE 05/13/17 4 WE 06/10/17 4 WE 07/08/17 xAOC+C 4 WE 08/05/17 4 WE 09/02/17 September 26, 2020. 26, September 4
Slide 13: Premier Protein Shakes Share Growth Strong
Share Growth Share of Record Track Shakes Strong RTD Protein Premier 13.5 18.0 22.5 8.7% 0.0 4.5 9.0 Nielsen Nielsen Notes: 12/31/16 xAOC+C 01/28/17 02/25/17 04/01/17 month ending September 26, 2020. 26, September ending month 04/29/17 05/27/17 07/01/17 7/29/2017 08/26/17 09/30/17 10/28/17 11/25/17
Slide 14: | | } | q | } j | j | \ % r
1 | | 1 } | q | } 1 j | j | \ % r \ . | y r | f b 1 ’ , - 1 y - | \ = fe | | = y = 1 \ —