Canadian Tire Corporation, Limited · TSX:CTC
Canadian Tire — Investor Day (March 2022)
41 slides from Canadian Tire's investor day presentation, Mar 10, 2022
Slide 1: Susan O'Brien, Chief Brand and Customer Officer
Susan O’Brien Chief Brand and Customer Officer March 10, 2022
Slide 2: Forward-looking information
Forward-looking information Canadian Tire Corporation’s 2022 Investor Day presentation contains forward-looking that the Company’s expectations and plans will not be achieved. Examples of material information that reflects Management’s current expectations relating to matters such as future assumpti
Slide 3: Forward-looking information (2)
Forward-looking information (2) The following table sets out additional risks and assumptions applicable to the forward-looking Material risks: information described below: • Risks associated with the Consolidated Comparable Sales Growth aspiration described above • Lower or lesser contribution from
Slide 4: Forward-looking information (3)
Forward-looking information (3) For more information on the material risk factors and uncertainties that could cause the Capital Expenditure Intentions: Expect to spend $3.4B over the next 4 years (2022-25) Company’s actual results to differ materially from predictions, forecasts, projections, expec
Slide 5: CTC Marketing capabilities powered by Triangle
CTC Marketing capabilities powered by Triangle 1 2 3 Data driven Customer centric Digital first 5
Slide 6: Total sales
Total sales Loyalty sales1 saw strong growth, outpacing retail sales Retail sales growth 11% 8% 5% Non-loyalty CTC retail Triangle retail sales sales loyalty sales 1This is a Supplementary Financial Measure. See Section 9.3 of the Company’s MD&A for the Fourth Quarter and Full-Year 2021, ended Janua
Slide 7: We are here to make life in Canada better
We are here to make life in Canada better.
Slide 8: Can we continue connecting with Canadians?
Can we continue connecting with Canadians? 8
Slide 9: Can we continue connecting with Canadians?
Can we continue connecting with Canadians? 9
Slide 10: The Triangle customer flywheel
Strong, trusted and The Triangle relevant banners customer More shopping, Attract members flywheel more value Personalized offers Earn CTM and experiences More insights Shop more to earn more Richer data 10
Slide 11: The Triangle customer flywheel
Strong, trusted and The Triangle relevant banners customer More shopping, Attract members flywheel more value Personalized offers Earn CTM and experiences More insights Shop more to earn more Richer data 11
Slide 12: The Triangle customer flywheel
Strong, trusted and The Triangle relevant banners customer More shopping, Attract members flywheel more value Personalized offers Earn CTM and experiences More insights Shop more to earn more Richer data 12
Slide 13: The Triangle customer flywheel
Strong, trusted and The Triangle relevant banners customer More shopping, Attract members flywheel more value Personalized offers Earn CTM and experiences More insights Shop more to earn more Richer data 13
Slide 14: The Triangle customer flywheel
Strong, trusted and The Triangle relevant banners customer More shopping, Attract members flywheel more value Personalized offers Earn CTM and experiences More insights Shop more to earn more Richer data 14
Slide 15: The Triangle customer flywheel
Strong, trusted and The Triangle relevant banners customer More shopping, Attract members flywheel more value Personalized offers Earn CTM and experiences More insights Shop more to earn more Richer data 15
Slide 16: The Triangle customer flywheel
Strong, trusted and The Triangle relevant banners customer More shopping, Attract members flywheel more value Personalized offers Earn CTM and experiences More insights Shop more to earn more Richer data 16
Slide 17: One of the top retail loyalty programs in Canada
One of the top retail loyalty programs in Canada One of the best customer data sets in Canada 17
Slide 18: Ways to participate in Triangle
Ways to participate in Triangle Base program Credit card holders 18
Slide 19: Engaging members with bonus and multiplier offers
Engaging members with bonus and multiplier offers 19
Slide 20: Canadians enjoy tremendous value from Triangle
Canadians enjoy tremendous value from Triangle $1 $1 CT Money in free stuff Issued in 2021 Redeemed in 2021 20
Slide 21: Triangle members spend more… a lot more
Triangle members spend more… a lot more Average SPEND per member $3,000 6X $950 $550 Average Average Best customers non-member member (Top 20%) 21
Slide 22: One of Canada's top loyalty programs
One of Canada’s top loyalty programs Active Triangle members 31M Canadian adults Note: Active Member includes any member who has attached their credit card or payment method to the Triangle loyalty program and has shopped at one of our banners in the previous 12 months using 22 their linked credit c
Slide 23: Stream 1: continue to attract and acquire new members
Strong, trusted and Stream 1: relevant banners continue to More shopping, Attract members attract and more value acquire new members Personalized offers Earn CTM and experiences More insights Shop more to earn more Richer data 23
Slide 24: Stream 2: drive more spend from our existing loyalty base
Strong, trusted and Stream 2: relevant banners drive more More shopping, Attract members spend from more value our existing loyalty base Personalized offers Earn CTM and experiences More insights Shop more to earn more Richer data 24
Slide 25: Attracting and retaining new members
Attracting and retaining new members All new 2020 members Retained in 2021 Registered new 2020 members Retained in 2021 25
Slide 26: Ways to participate in Triangle
Ways to participate in Triangle Base program Credit card holders CTC customers* Spend per member *Credit card customers that transact at CTC 26
Slide 27: Ways to participate in Triangle
Ways to participate in Triangle Base program Credit card holders NEW 27
Slide 28: Triangle Select
Triangle Select Initial pilot sales vs. forecast 28
Slide 29: Triangle growth strategy
Triangle growth strategy INCREASE ACTIVE GROW AVERAGE and MEMBERSHIP MEMBER SPEND SALES GROWTH 29
Slide 30: CTC best members vs. average members today
CTC best members vs. average members today Visit 39 88% 32% 35X Categories shopped Cross banner shop Credit card holders vs. 13X avg vs. 17 avg vs. 52% avg vs. 21% avg Spend 41% 54% $3,000 Digitally engaged Transact both in-store and online vs. $950 avg vs. 24% avg vs. 27% avg 30
Slide 31: CTC's primary engagement levers
CTC’s 5 primary engagement levers 1 2 3 4 5 More category Cross-banner Digital Credit card Multi-channel participation shopping communications membership transacting — participation in-store & online 31
Slide 32: Spend per member
Our best members engage more Best members $3,000 Spend per member (low to high) Increasing participation across levers Participation in engagement levers (low to high) Shop more categories Shop more CTC banners Shop in-store and online Have Triangle credit card Participate in Owned Channels/1:1 prog
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Slide 34: Kicking the flywheel into high gear through the power of personalization
Strong, trusted and Kicking the relevant banners flywheel into More shopping, Attract members high gear more value through the power of personalization Earn CTM Personalized offers and experiences More insights Shop more to earn more Richer data 34
Slide 35: Foundations for personalization at scale
Foundations for personalization at scale Scaled owned High volume and audience to high quality first communicate with party data 35
Slide 36: Scaled digital owned audience
Scaled digital owned audience 14M Contactable email subscribers and app users 36
Slide 37: Personalizing messages through first party data
Personalizing messages through first party data 37
Slide 38: One of the best customer data sets in Canada
One of the best customer data sets in Canada Business categories Credit card internal Digital visits per year and external spend across all banners Participating banners Investment in customer Critical data engineering data platform and analytics talent 38
Slide 39: Triangle 1:1 offers program
Triangle 1:1 offers program Sales associated with 1:1 offers in 2021 39
Slide 40: Data for Good
DATA FOR GOOD 40
Slide 41: Triangle's Path to Better
Triangle’s Path to Better Use rich acquisition capabilities to drive By the end of even better member volume and mix 2025, increase loyalty sales as Drive better program registration and marketing opt-in to increase member retention % of retail sales1 from Launch Triangle Select nationally to drive