Prosiebensat.1 Media Se · XETR:PSM

Prosiebensat.1 Media — Investor Presentation (May 2025)

73 slides from Prosiebensat.1 Media's investor presentation, May 2025

  1. Slide 1: Company presentation

    Company presentation © Joyn / Nadine Rupp

  2. Slide 2: Agenda

    AGENDA 01 WHO WE ARE O5 ESG 02 STRATEGY O06 SHARE 03. FINANCIALS / OUTLOOK O7 APPENDIX 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE

  3. Slide 3: ProSiebenSat.1 at a glance

    PROSIEBENSAT.1 AT A GLANCE Prosiebensat.1 group revenues: 3,906m +0% Revenues reported; LTM Q1 2025; in EUR; growth in % ENTERTAINMENT | 2,527m -3% TV ADVERTISING DACH 1,447M -8% Non-Core Assets (Non-Advertising only) ADVERTISING DACH DIGITAL & SMART COMMERCE & VENTURES | 1,027m +17% 310M +2% 1) CON

  4. Slide 4: Agenda

    AGENDA 01 WHO WE ARE O5 ESG ( 02 STRATEGY ) O06 SHARE 03. FINANCIALS / OUTLOOK O7 APPENDIX 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE

  5. Slide 5: We have what it takes to reach millions of people every day

    WE HAVE WHAT IT TAKES … ~285m ~59m Average monthly >40bn visits on our commerce platforms3) ~8m TV viewers watching P7S1 channels Minutes video per month1) viewtime on Joyn2) Monthly video users on Joyn2) >10bn 30 Digital entertainment Total video platforms & destinations views by Studio71 making pe

  6. Slide 6: Our way forward focuses on five priorities

    OUR WAY FORWARD FOCUSES ON FIVE PRIORITIES Optimize for TV decline Develop Joyn continuously into a Superstreamer Build DACH-focused leading independent studio network Build tech & data foundation to merge linear and digital workflows, leverage AI benefits Continuous focus on cost efficiency and red

  7. Slide 7: P7S1 operates in a growing video advertising market

    P7S1 OPERATES IN AN OVERALL GROWING VIDEO ADVERTISING MARKET, WHICH WILL BE DRIVEN BY AN INCREASE IN ONLINE VIDEO ADVERTISING REVENUES P7S1 ADDRESSABLE VIDEO AD MARKETS [GERMANY, IN EUR BN] 2024 – 29 CAGR +4% +4% 6.9 forecast LINEAR TV CAGR • TV remains the most relevant mass medium • Declining reac

  8. Slide 8: Digital growth business to more than offset TV viewing decline

    WITH OUR DIGITAL GROWTH BUSINESS, WE POSITION THE COMPANY FOR GROWTH AND AIM TO MORE THAN OFFSET THE EXPECTED TV VIEWING DECLINE P7S1 VIDEO VIEWTIME, DACH [IN BN HRS]1) MEASURES AND DRIVERS -6% -6% -2% -2% Content Platform Sales CAGR CAGR CAGR CAGR Joyn • Further push local • Scale Joyn reach by • F

  9. Slide 9: We continuously invest into content to attract, engage and monetize

    WE CONTINUOUSLY INVEST INTO CONTENT TO CREATE ATTRACTIVE PROGRAMMING, ENGAGE AND MONETIZE OUR VIEWERS AND USERS Opportunity to invest in Additional program additional and more invest in cross-platform INVEST exclusive program content TV & Digital and new streaming formats TV market position Revenue

  10. Slide 10: Joyn expected to be key revenue driver of Entertainment growth

    JOYN IS EXPECTED TO BE THE KEY REVENUE DRIVER OF OUR ENTERTAINMENT GROWTH STRATEGY JOYN EXTERNAL REVENUES, DACH [IN EUR M] AVOD SVOD Distribution & Adjacent Further Strengthen core proposition – revenue potentials all Entertainment & information Illustrative to be unlocked by in one place, free of c

  11. Slide 11: We double relevant Joyn KPIs in 2025

    WE DOUBLE RELEVANT JOYN KPIS IN 2025 AND CONTINUE TO DELIVER SUSTAINABLE GROWTH UNTIL 2027 AND BEYOND JOYN MONTHLY VIDEO USERS JOYN VIDEO VIEWTIME IN M1) IN BN MIN1) Approximately Approximately x3 x3 x2 x2 7.1 40.2 27.2 29.6 4.9 4.2 2022A 2023A 2024A 2025E 2026E 2027E 2022A 2023A 2024A 2025E 2026E 2

  12. Slide 12: Creating a leading independent studio network in DACH

    WE ARE CREATING A LEADING INDEPENDENT STUDIO NETWORK IN DACH REGION 2024 OUTLOOK Selective Seven.One Studios Revenues Incl. M&A and [IN EUR M]2) talent deals +8% +8% >300 CAGR Internal business External business ~240 Internal business External business 2024A 2025E 2026E 2027E Important strategic pil

  13. Slide 13: Leveraging tech, data and AI to accelerate transformation

    WE PRO-ACTIVELY LEVERAGE TECH, DATA AND AI TO DRIVE AND FURTHER ACCELERATE OUR TRANSFORMATION JOURNEY P7S1 Tech & Data strategy Content Digital Sales Broadcast technology and Streaming video and product Ad Tech and transformation content operations workflow & tech infrastructure of monetization Tran

  14. Slide 14: Commerce & Ventures synergistic with Entertainment core

    COMMERCE & VENTURES HIGHLY SYNERGISTIC WITH OUR ENTERTAINMENT CORE – IDLE INVENTORY AS GLUE ~EUR 700M >EUR 1.1BN Capital invested of disposed assets1) Disposal proceeds1) MINORITY INVESTMENTS MAJORITY INVESTMENTS IDLE Monetization of idle ad inventory through M4E/M4R2) ADVERTISING Operationally impr

  15. Slide 15: Agenda: Financials / Outlook

    AGENDA 03 FINANCIALS / OUTLOOK 15

  16. Slide 16: Group revenues almost on previous year's level

    GROUP REVENUES ALMOST ON PREVIOUS YEAR’S LEVEL DESPITE DIFFICULT AD MARKET ENVIRONMENT COMMENTS • Group revenues amounted to EUR 855m in REVENUES, EARNINGS AND CASH FLOW KPIS [IN EUR M] Q1 2025, almost at the same level as last year despite still demanding macroeconomic environment in our core Q1 20

  17. Slide 17: TV advertising decline mitigated by content and distribution revenues

    TV ADVERTISING DECLINE MITIGATED BY INCREASED CONTENT AND DISTRIBUTION REVENUES COMMENTS • Entertainment revenues decreased by 2% ENTERTAINMENT EXTERNAL REVENUES AND ADJ. EBITDA [IN EUR M] in Q1 2025, both on reported basis and on portfolio and currency-adjusted basis Q1 2025 Q1 2024 YoY • Entertain

  18. Slide 18: Commerce & Ventures continues to grow in Q1 2025

    COMMERCE & VENTURES CONTINUES TO GROW IN Q1 2025 WITH STRONG CONTRIBUTION FROM FLACONI COMMENTS • Revenues of Commerce & Ventures COMMERCE & VENTURES EXTERNAL REVENUES AND ADJ. EBITDA [IN EUR M] segment improved by 11% in Q1 2025, both on reported and portfolio and currency- adjusted basis Q1 2025 Q

  19. Slide 19: Dating & Video segment decline driven by weaker US performance

    DATING & VIDEO SEGMENT DECLINE DRIVEN BY WEAKER PERFORMANCE IN THE U.S. COMMENTS • Dating & Video revenues declined by 22% DATING & VIDEO EXTERNAL REVENUES AND ADJ. EBITDA [IN EUR M] to EUR 84m in Q1 2025. Both the Dating and Video businesses contributed to the decline Q1 2025 Q1 2024 YoY • On curre

  20. Slide 20: Significant net debt reduction and stable leverage

    SIGNIFICANT NET DEBT REDUCTION AND STABLE FINANCIAL LEVERAGE COMPARED TO END OF FIRST QUARTER 2024 NET FINANCIAL DEBT IN EUR M DEBT MATURITY PROFILE IN EUR M -124 SSD2) 2016 SSD2) 2021 Term Loan RCF3) 1,153 2.6x1) 2.7x1) 2.7x1) 1,553 1,512 1,429 500 (undrawn) 346 226 225 80 48 47 03/31/2024 12/31/20

  21. Slide 21: Proposed dividend of EUR 0.05 per share for FY 2024

    PROSIEBENSAT.1 PROPOSES DIVIDEND OF EUR 0.05 PER SHARE FOR FY 2024 COMMENTS • Dividend proposal for 2024 takes into FY 2024 FY 2023 account ProSiebenSat.1's objective to significantly reduce net debt and financial leverage as well as to be able to make Group adjusted net income1) EUR 229m EUR 225m n

  22. Slide 22: Further efficiency measures and savings in FY 2025

    WE REALIZE FURTHER EFFICIENCY MEASURES AND AIM TO ACHIEVE SAVINGS IN THE MID DOUBLE-DIGIT MILLION EURO RANGE IN FY 2025 ADDRESSABLE COSTS 2025 GROSS SAVINGS [personnel/material] [efficiencies & portfolio revisions] ENTERTAINMENT & HOLDING MID DOUBLE- • Transformative changes in workflows DIGIT EUR m

  23. Slide 23: Confirming FY 2025 outlook adjusted March 21, 2025

    WE ARE CONFIRMING OUR FY 2025 OUTLOOK ADJUSTED ON MARCH 21, 2025, TAKING INTO ACCOUNT SALE OF VERIVOX FY 2024 FY 2024 PREVIOUS FY 2025 COMMENT (reported) (pro-forma FY 2025 TARGET Verivox/adjusted TARGET ADJUSTED for currency and FOR VERIVOX portfolio effects)1) Group ~EUR 4.00bn ~EUR 3.85bn EUR 3,9

  24. Slide 24: Agenda: Segment deep dives

    AGENDA 04 SEGMENT DEEP DIVES 24

  25. Slide 25: Entertainment

    entertainment 25

  26. Slide 26: Entertainment

    ENTERTAINMENT CONTENT REACH MONETIZATION Optimization of content and playout More focus on expanding digital Addressing new budgets and new businesses reach and digitization of TV 1) • We can only win the competition in attracting • We distribute our content across various • We market the Group‘s en

  27. Slide 27: Macro weakness burdening German TV advertising market

    MACRO WEAKNESS AND POLITICAL UNCERTAINTY BURDENING GERMAN TV ADVERTISING MARKET DEVELOPMENT CUMULATIVE 6.8 COMMENTS REAL GDP 5.6 GROWTH • Exports, the historically strong driver of GDP 4.8 growth in Germany, and high energy prices have [2019-2024 IN %] 3.6 3.5 led to significantly below-average GDP

  28. Slide 28: Entertainment advertising DACH revenues expected to grow in H2 2025

    ENT ENTERTAINMENT ADVERTISING DACH REVENUES Controlling EXPECTED TO GROW IN H2 2025 Lina ENTERTAINMENT DACH ADVERTISING REVENUES CHANGE YOY IN % Q1 Q2 Q3 Q4 • Decline in advertising DACH revenues in Q1 2025 reflects +5% stronger prior-year figures and Easter effect in March +1% • Entertainment DACH

  29. Slide 29: Digital advertising continues to grow strongly

    DIGITAL ADVERTISING CONTINUES TO GROW STRONGLY UNDERLINING OUR DIGITAL FIRST APPROACH GERMAN NET AD MARKET – LONG-TERM DEVELOPMENT in EUR bn COMMENTS TV 2020-2021 2022-24 COVID-19 War in Ukraine • TV ad market reached its peak in 2000 and even though it is still below that level, it showed strong re

  30. Slide 30: TV advertising trend partly compensated by Digital & Smart growth

    TV ADVERTISING TREND PARTLY COMPENSATED BY GROWTH IN DIGITAL & SMART ADVERTISING REVENUES ENTERTAINMENT TV ADVERTISING ENTERTAINMENT DIGITAL & SMART REVENUES [IN EUR M] -5% ADVERTISING REVENUES [IN EUR M] +7% CAGR CAGR Digital & Smart Advertising Revenues (Rest of World) Digital & Smart Advertising

  31. Slide 31: Strong market positions in German TV advertising and audience market

    PROSIEBENSAT.1 HAS STRONG MARKET POSITIONS IN THE GERMAN TV ADVERTISING AND AUDIENCE MARKET BASED ON LARGE LOCAL CONTENT FOOTPRINT Market share LOCAL HIGHLIGHTS Nielsen Gross advertising Audience Share Talk of town: Lighthouse formats like Germany’s Next revenue share, Q1 20251) A 20-59, Q1 20252) T

  32. Slide 32: Content highlights in Q1 2025 with strong audience shares

    SEVERAL CONTENT HIGHLIGHTS IN Q1 2025 WITH STRONG TV AUDIENCE SHARES AND JOYN RANKING 8.4% full day March ‘25 with best market share A14-49 for two years PROSIEBEN SAT.1 KABELEINS TOP Market Share TOP Market Share TOP Market Share TOP Market Share TOP Market Share TOP Market Share TOP Market Share A

  33. Slide 33: Selection of current and upcoming highlights

    SELECTION OF CURRENT & UPCOMING HIGHLIGHTS Das große Backen / Das große Die besten Comedians Hast du Töne? 99 – Wer schlägt sie alle? Das 1% Quiz The Floor Das große Backen – Die Profis Allgemeinwissensquiz Deutschlands PRIME TIME U21 EM / Bundesliga Bitte melde dich Joko und Klaas gegen TV Total Ge

  34. Slide 34: Bundesliga

    STRONG BUNDESLIGA PERFORMANCE AND MONETIZATION ECOSYSTEM Recap 2024/2025 Outlook 2025/2026 Up to 16.4% market share Total of 9 live games incl. DFL and 11m viewers per game1), Super Cup and dramatic total of 4.6m video views to relegation matches date2) Possibilities of further matches via Free Tria

  35. Slide 35: New Joyn distribution deals and broad HD penetration

    NEW JOYN DISTRIBUTION DEALS AND BROAD HD PENETRATION SECURING REACH & REVENUE GROWTH 13.9m HD FTA subscribers1) in Q1 2025 EUR 53m Distribution revenues in Q1 2025 +5% vs PY EXTENSIVE DEAL RENEWAL W/ NEW JOYN IN-CAR ENTERTAINMENT SES ASTRA & HD+ DEAL WITH MERCEDES BENZ Deal renewal for both, transpo

  36. Slide 36: Joyn delivers a strong start into 2025

    JOYN DELIVERS A STRONG START INTO 2025 with the best quarter in its history GROWTH DRIVEN BY STRATEGIC CONTENT FOCUS ON REALITY Exceptional Q1 performance driven by the 20th anniversary season of GERMANY’S NEXT TOPMODEL – including the exclusive GNTM 8.3m 13.5bn +39% STORIES on Joyn – and strong rea

  37. Slide 37: Joyn as premium content aggregator

    CONTINUOUS EXPANSION OF JOYN’S AGGREGATOR APPROACH JOYN AS PREMIUM CONTENT AGGREGATOR Securing Securing reach of reach of 3 FTA 6 FTA channels channels JOYN CHANNEL DEAL WITH PARAMOUNT / VIACOM JOYN CHANNEL DEAL WITH WARNER BROS. DISCOVERY Deal renewal with Paramount / Viacom to secure reach and tar

  38. Slide 38: Joyn - DACH's comprehensive streaming app

    JOYN - DACH’S COMPREHENSIVE AND USER-FRIENDLY STREAMING APP FREE Live TV • more than 100 Live TV and FAST channels in Germany, more than 80 in Austria and 50 in Switzerland • Live – Sport – Events • free access as a key competitive advantage over all other TV apps FREE Video on Demand • more than 50

  39. Slide 39: Scaling up to four key genre verticals in 2025

    SCALING UP TO FOUR KEY GENRE VERTICALS IN 2025, TO TARGET BROAD USER GROUPS EVEN FURTHER AND GIVE THEM A DEDICATED CONTENT HOME 2025 COMEDY REALITY FOOD ADVENTURE LOCAL CONTENT: LOCAL CONTENT: LOCAL CONTENT: LOCAL CONTENT: SHOW, FICTION, DAILY, SHOW, BRAND BRAND BRAND BRAND EXTENSION, EXTENSION & EX

  40. Slide 40: Joyn users: a young, high-income target group

    updated JOYN USERS: A YOUNG AND AT THE SAME TIME HIGH- INCOME TARGET GROUP Core Target Group 43% 14% 29% 19 – 49 yrs. Gender 51% 49% female male Houshold Net 57% 23% 20% Income >EUR 3,000 Device Usage 62% 22% 16% Big Screen VoD vs. Live TV 64% 36% Source: P7S1 for device usage and VoD vs. Live TV, b

  41. Slide 41: Complementary Advanced TV product portfolio

    OUR COMPLEMENTARY ADVANCED TV PRODUCT PORTFOLIO ENABLES A WIDE RANGE OF USE CASES – ALWAYS WITH PREMIUM TV QUALITY ADDRESSABLE TV TOTAL VIDEO AUDiENCE TV PROGRAMMATIC TV based on CFlight The power hybrid of TV impact Germany's first fully integrated The new, efficient way to book Easiest linear TV a

  42. Slide 42: Addressable TV redefined across all screens

    ADDRESSABLE TV REDEFINED: TV CONTENT AND TV USER EXPERIENCE ACROSS ALL SCREENS ADDRESSABLE TV TV LIVESTREAM (TV CONTENT) VOD (TV SCREEN) LIVE TV Smart TV TV Receiver Set-Top-Box/ Gaming console Streaming PC/Laptop/Tablet/ (HbbTV enabled Blu-Ray-Player Box/Stick Smartphone Devices) 42

  43. Slide 43: Campaign Localizer takes geo targeting to next level

    WITH THE CAMPAIGN LOCALIZER WE ARE TAKING GEO TARGETING TO THE NEXT LEVEL COLOGNE We take geo targeting to the next level: ONGOING Use the Campaign Localizer to create TV PROGRAM thousands of individualized campaign motifs (e.g. dealer address) at the push of a button and deliver them on a zip code

  44. Slide 44: Innovative technology behind programmatic TV

    INNOVATIVE TECHNOLOGY BEHIND PROGRAMMATIC TV BOOKING PLATFORM/DSP TV ADSERVER AUDIENCE PREDICTION historical AGF TV data + measurement TV-BROADCAST All TV reception channels 44

  45. Slide 45: Most comprehensive crossdevice solution in Germany

    MOST COMPREHENSIVE CROSSDEVICE SOLUTION IN GERMANY REACHING 41M HOUSEHOLDS ADVANTAGES • CrossDevice Matching of the devices at household level for addressing audiences using different devices • More control over net reach and contact dose • Incremental reach • Contact Boosting via Reminder • Frequen

  46. Slide 46: Data advantage: central login service 7Pass

    OUR DATA ADVANTAGE: ESTABLISHED CENTRAL LOGIN SERVICE “7PASS” Popular Content as Account provider of a driver for registration Broad roll-out in Seven.One Entertainment world High user acceptance as part of the netID 46

  47. Slide 47: Future-proof targeting setup

    FUTURE-PROOF TARGETING SETUP THROUGH COMBINATION OF 1ST PARTY DATA AND CONTEXTUAL DATA ACTIVATION MITIGATION OF THE COOKIE CALYPSE 2024 Future-proof 7Pass ID-Solutions Contextual Waterfall- + e.g. NetID Targeting Continuous ramp-up Enabling a 100% GDPR- Trust in content quality 100% coverage through

  48. Slide 48: Commerce & Ventures

    Commerce & Ventures 48

  49. Slide 49: Commerce & Ventures contributes to Entertainment business

    COMMERCE & VENTURES CONTINUES TO CONTRIBUTE TO OUR ENTERTAINMENT BUSINESS WITH MEDIA USAGE AND ONGOING LEVERAGE OF FURTHER SYNERGIES (incl. NuCom C&V Vehicle Group) Investment • Standardized 360° media testing • Media-for-revenue and media-for- • Bigger minority and majority deals in the form of med

  50. Slide 50: Sale of Verivox to Moltiply

    P7S1 TO BECOME SOLE OWNER OF NUCOM AND PARSHIPMEET GROUP BY BUYING OUT GENERAL ATLANTIC’S MINORITY STAKE IN BOTH ENTITIES SALE OF VERIVOX TO GENERAL ATLANTIC MOLTIPLY TRANSACTION • Alongside the Verivox sale, P7S1 to acquire General Atlantic’s entire minority shareholdings in NuCom Group (excluding

  51. Slide 51: Successful exits of two minority participations

    SUCCESSFUL EXITS OF TWO MINORITY PARTICIPATIONS • Urban Sports Club (USC) is a leading sports and wellness platform based in Berlin with offices in Germany, Austria, Switzerland, the Netherlands, Spain, France, Portugal, and Belgium • In June 2021, ProSiebenSat.1 acquired a 15.6% stake in USC throug

  52. Slide 52: Flaconi continues strong growth momentum into Q1 2025

    FLACONI CONTINUES ITS STRONG GROWTH MOMENTUM INTO Q1 2025 Flaconi continues its strong growth momentum, showing REVENUE GROWTH IN EUR M double-digit growth in revenue Q1 2025 vs. Q1 2024 while substantially improving adjusted EBITDA +26% Topline growth driven by strong organic traffic development an

  53. Slide 53: Dating & Video

    Dating & Video 53

  54. Slide 54: ParshipMeet Group: leading international player in dating and video

    PARSHIPMEET GROUP IS ONE OF THE LEADING INTERNATIONAL PLAYERS IN DATING AND VIDEO DATING With revenues of more 375 million Euros and over 500 • 20+ years of experience in building happy, long-term relationships employees, ParshipMeet Group is one of the three leading • From making friends and fallin

  55. Slide 55: Dating: apps addressing the global need for meaningful relationships

    DATING: OUR APPS ARE ADDRESSING THE GLOBAL NEED FOR MEANINGFUL RELATIONSHIPS ACROSS THE GLOBE Main Brand Europe Main Brand English-speaking countries Matchmaking Matchmaking DACH/NL/BE US/CAN/UK/AUS Young Brand Social Dating DACH/FR/IT/ES Niche Brand Matchmaking DACH 55

  56. Slide 56: Intention-based dating: focus on product, brand and target groups

    BELIEVING IN INTENTION-BASED DATING, WE ARE ADVANCING OUR APPS WITH A CLEAR FOCUS ON PRODUCT, BRAND, AND TARGET GROUPS DATE Providing a truly local, ‘discover love next door’ Dating experience Based on density of users in area, LOVOO’s Date Map facilitates more meaningful connections in users’ areas

  57. Slide 57: Agenda

    AGENDA 01 02 03 04 WHO WE ARE STRATEGY FINANCIALS / OUTLOOK SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE < OS ESG O06 SHARE O7 APPENDIX 57

  58. Slide 58: Our approach to sustainability/ESG

    OUR APPROACH TO SUSTAINABILITY/ESG P7S1 has expanded the sustainability organization 3 in the last years by installing a Sustainability Committee and a P7S1 defines sustainable 1 Group Sustainability Office; Executive entrepreneurial activity Board-level responsibility for non- as an integrated appr

  59. Slide 59: Sustainability strategy

    SUSTAINABILITY STRATEGY OUR GOAL Our goal is to implement sustainability as an integral management concept in all areas of the P7S1 Group. Sustainable management as the basis for all our business decisions is to become a matter of course. We take our corporate and social responsibility very serious.

  60. Slide 60: ESG targets integrated in Executive Board compensation

    ESG TARGETS FULLY INTEGRATED IN EXECUTIVE BOARD COMPENSATION STRUCTURE COMPENSATION STRUCTURE SPLIT SHORT-TERM INCENTIVE The Short-Term Incentive depends on the 20% business success of ProSiebenSat.1 Group 35 – 40% in the respective financial year. It is calculated based on the target achievements d

  61. Slide 61: Selected non-financial key figures

    SELECTED NON-FINANCIAL KEY FIGURES ENVIRONMENTAL SOCIAL 2024 2023 ∆ 2024 2023 ∆ Total energy consumption in GWh 32.48 33.09 -2% Ratio of women (employees) 49.8% 49.9% -0.1 pp share of renewable energy in GWh 22.85 22.19 +3% Ratio of women (management) 36.3% 36.0% +0.3 pp share of non-renewable energ

  62. Slide 62: ESG ratings and rankings

    ESG RATINGS AND RANKINGS Climate Change Score: B Rating: AA In line with Europe regional Industry-adjusted score: 8 average and media & telco average Top 24 % of Media/Entertainment Quality Score ESG risk rating: 11.8 Environment: 3 (Low risk) Social: 2 Industry (Media): 30/266 Governance: 3 Rating:

  63. Slide 63: Strategic goals

    STRATEGIC GOALS PUBLIC VALUE & CORPORATE CITIZENSHIP • Focus increasingly on socio-politically relevant issues in terms of media and content (Public Value) and social engagement (Corporate Citizenship) and structural expansion of sustainable storytelling DIVERSITY & INCLUSION • Further enhancing div

  64. Slide 64: Agenda

    AGENDA 01 WHO WE ARE 02 STRATEGY 03. FINANCIALS / OUTLOOK 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE O5 ESG O06 SHARE O7 APPENDIX 64

  65. Slide 65: ProSiebenSat.1 share

    PROSIEBENSAT.1 SHARE SHAREHOLDER STRUCTURE IN % MFE- 30.09% MEDIAFOREUROPE N.V. Free Float 54.34% 12.95% PPF Group N.V 2.62% Treasury Shares ProSiebenSat.1 Media SE BASIC DATA SHARE CAPITAL EUR 233,000,000 STOCK EXCHANGES Frankfurt / Luxembourg ISIN DE000PSM7770 WKN PSM777 COMMON CODE 095725104 SEDO

  66. Slide 66: Covered by financial analysts

    PROSIEBENSAT.1 IS CURRENTLY ACTIVELY COVERED BY 13 FINANCIAL ANALYSTS ANALYST COVERAGE BANK ANALYST LATEST RECOMMENDATION Barclays Julien Roch Equal weight Goldman Sachs Lisa Yang Sell DZ Bank Armin Kremser Buy J.P. Morgan Daniel Kerven Neutral LBBW Sarah Lenz Buy Oddo-BHF Securities Jérôme Bodin Ou

  67. Slide 67: Agenda

    AGENDA 01 WHO WE ARE 02 STRATEGY 03. FINANCIALS / OUTLOOK 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE O05 06 07 ESG SHARE APPENDIX 67

  68. Slide 68: Appendix

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  69. Slide 69: Group P&L

    GROUP P&L [in EUR m] Q1 2025 Q1 2024 YoY Revenues 855 867 -1% Adjusted EBITDA 44 72 -39% Reconciling items -50 -7 >+100% EBITDA -6 65 n/a Depreciation, amortization and -51 -47 +7% impairments Thereof PPA -4 -6 -27% Operating result (EBIT) -56 18 n/a Financial result -23 -11 >+100% Thereof interest

  70. Slide 70: Group and segment revenue breakdown Q1 2025

    GROUP AND SEGMENT REVENUE BREAKDOWN Q1 2025 Entertainment Commerce & Ventures Dating & Video Total Group External revenues [in EUR m] Q1 2025 Q1 2024 Q1 2025 Q1 2024 Q1 2025 Q1 2024 Q1 2025 Q1 2024 Advertising revenues 428 451 26 28 453 480 DACH 366 393 26 28 392 421 Thereof TV 301 326 301 326 There

  71. Slide 71: Operational KPIs

    OPERATIONAL KPIS Q1 Q2 Q3 Q4 FY Q1 2024 2024 2024 2024 2024 2025 Linear TV Audience Share A 20-591) 20.1% 18.3% 18.3% 21.0% 19.4% 18.9% Joyn (DE+AT+CH)2) Monthly Video Users3) 6.54m 7.05m 6.76m 7.88m 7.06m 8.27m Video Viewtime in minutes3) 9.2bn 9.8bn 9.0bn 12.3bn 40.2bn 13.5bn AVoD Revenues (YoY)4)

  72. Slide 72: Disclaimer

    DISCLAIMER This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objecti

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ProSiebenSat.1 Media — Investor Presentation (May 2025) on 6ix