Liveone, Inc. · NASDAQ:LVO
Liveone — LiveXLive Media — Investor Presentation (January 2018)
26 slides from Liveone's investor presentation, Jan 19, 2018
Slide 1: The Global Live Music Lifestyle Media Brand for All Screens
Slide 2: Disclaimer
DISCLAIMER ‘The information in this presentation is provided to you by LiveXLive Media, Inc. (the "Company’) solely for informational purposes and is not an offer to buy or sell, or a solicitation of an offer to buy or sell, any security or instrument of the Company, or to participate in any investm
Slide 3: LiveXLive is one of the world's only premium streaming networks devoted to live music
LIVEXLIVE IS ONE OF THE WORLD'S ONLY PREMIUM STREAMING NETWORKS DEVOTED TO LIVE MUSIC AND MUSIC-RELATED VIDEO CONTENT
Slide 4: Experienced Senior Leadership Team
EXPERIENCED SENIOR LEADERSHIP TEAM Robert Ellin — Chairman and Chief Executive Officer © Over 30 years of investment and turnaround experience © Deep relationships in media and entertainment © Prior public company experience as Executive Chairman of Mandalay Digital Group © Through his investment fi
Slide 5: Operating Team
OPERATING TEAM Phil Quartararo ~ President LiveXLive Former head of several major record labels, including Warmer Bros Records, EMI, and Virgin Records GC DR & ‘Schuyler Hoversten ~ Chief Revenue Officer More than 10 years business development experience, including ‘experience as the Director of Rev
Slide 6: Supported by a Strong Suite of Formal Advisors
SUPPORTED BY A STRONG SUITE OF FORMAL ADVISORS Steven Bornstein Tim Spengler Jason Flom Chris McGurk Former CEO of ESPN Hank Neuberger ‘and NFL Network Former President of Former COO of MGM Lead Producer of Clear Channel Media and and Universal Pictures Coachella, Lollapalooza Interpublic Group fava
Slide 7: Significant Unmet Demand for New Ways to Experience Live Music
SIGNIFICANT UNMET DEMAND FOR NEW WAYS TO EXPERIENCE LIVE MUSIC GROWTH OF MOBILE LOVE OF LIVE MUSIC atti 2 lll ae 2016 FCOACHELLAN 2009 ‘32M PEOPLE ATTEND ONE OVER 2.1 BILLION SUBSCRIBERS: USERS WATCH LIVE VIDEO 3x , SMARTPHONE USERS ite 104 MILLION NETFUK LONGER AND COMMENT 10 | GLOBALLY IN 2016 wal
Slide 8: Positioned at the Center of Three Exploding Sectors
POSITIONED AT THE CENTER OF THREE EXPLODING SECTORS GLOBAL DIGITAL MUSIC STREAMING
Slide 9: Digital Music Revenues Are Replacing Physical Music Revenue
DIGITAL MUSIC REVENUES ARE REPLACING PHYSICAL MUSIC REVENUE (Sin Billions) 3130 Music Industry reaches all time revenue low with Digital Music surpassing Physical Music for the first time siz $122 2005 2010 2018 2016 ‘= Digtal MusicRevenue _ m Physical Music Revenue DIGITAL MUSIC REVENUES ARE PROVID
Slide 10: Digital Radio Has Also Surpassed Broadcast Radio for the First Time
DIGITAL RADIO HAS ALSO SURPASSED BROADCAST RADIO FOR THE FIRST TIME (houre:mins) Average weekly time spent listening to U.S. broadcast radio and online radio 24:36 5 1912 4 16:48 4 1424 4 12,00 4 936 4 712 4 443 4 224 4 0:00 + 2010 2011 2012 2013 2014 2015 | Broadcast radio Online radio ONLINE RADIO
Slide 11: Pay for Subscribe Digital Music
PAY FOR SUBSCRIBE DIGITAL MUSIC PREMIUM SERVICES a) TO MULTIPLE SERVICES % REVENUE BY SOURCE 138 MILLION U.S. OTT VIDEO PAID SUBSCRIBERS IN 2016 106 MILLION GLOBAL MUSIC PAID SUBSCRIBERS IN 2016 1IN4 AMERICANS PAY FOR AMUSIC STREAMING SERVICE NOT A WINNER TAKE ALL MARKET — THERE WILL BE MULTIPLE WIN
Slide 12: Content: A Network of the Hottest Festivals, Clubs, and Venues
CONTENT: A NETWORK OF THE HOTTEST FESTIVALS, CLUBS, AND VENUES FESTIVALS VENUES/CLUBS PARTNERS JB'y MUSIC TELEVISION SUMMERFEST MARQUEE f EITEVEN bitte is cop ily fre QE ~250 hours of live performances and Partnership with 50+ venues Interviews collected in last 12 months including ticketing oer pou
Slide 13: Content: Outside Lands Case Study
CONTENT: OUTSIDE LANDS CASE STUDY Recent festival streamed by LiveXLive ENGAGEMENT FESTIVAL STATIST THE OUTSIDE LANDS SWEEPSTAKES, UTILIZING LIVEXLIVE'S SOCIAL MEDIA INFLUENCERS, INCREASED THE FOLLOWING: onl = ‘S HOURS ADAY ACROSS MULTIPLE INCREASED pope ~ 50,000 10 (0) CONTEST VIDEO ry STAGES SIMUL
Slide 14: Content: Rock in Rio Case Study
CONTENT: ROCK IN RIO CASE STUDY LiveXLive metrics for Rock in Rio (Sept. 15 - Sept. 23, 2017) eo 6 AVERAGE SESSION LENGTH WAS 55 wor vews ao uuum 18 MINUTES AND 2 SECONDS a [I a—=_ [e) 30% ENGR —__ NEWSLETTERSIGNUPS 120,625, CHAT VIEWERS IPHONE X GIVEAWAY ARTISTS STREAMED 3° PARTY SUPPORTERS SHAWN M
Slide 15: Content: Artists Streamed by LiveXLive to Date Dominate Social Media
CONTENT: ARTISTS STREAMED BY LIVEXLIVE TO DATE DOMINATE SOCIAL MEDIA KATY PERRY | RIHANNA | ALICIA KEYS | MAROON 5 | METALLICA | SHAWN MENDES | RED HOT CHILI PEPPERS | BON JOVI | BRUCE SPRINGSTEEN | ELTON JOHN | AEROSMITH | ONE REPUBLIC | RADIOHEAD | AVICI | QUEEN | CHANCE THE RAPPER | TWENTY ONE PI
Slide 16: Content: Live, Original, VOD, News, Acquired and Curated
CONTENT: LIVE, ORIGINAL, VOD, NEWS, ACQUIRED AND CURATED LIVE: STREAMED PERFORMANCES, LIFESTYLE AND ACCESS CONTENT FROM FESTIVALS, CONCERTS AND CLUBS NEWS: DDAILY NEWS REPORTING vi NE ‘THE SPORTSCENTER OF MUSIC i ORIGINALS: ‘VIDEO ON DEMAND: SERIES, DOCUMENTARIES GROWING LIBRARY OF SPECIALS p> PERFO
Slide 17: Platform: An Engaging, Multi-Faceted Ecosystem
PLATFORM: AN ENGAGING, MULTI-FACETED ECOSYSTEM
Slide 18: Platform: Supported on Multiple Platforms for a Modern Audience
PLATFORM: SUPPORTED ON MULTIPLE PLATFORMS FOR A MODERN AUDIENCE amazon fireTV Roku tv iOS an>201> 7
Slide 19: Platform: Audio and Video Streaming Music Services Come Together
PLATFORM: AUDIO AND VIDEO STREAMING MUSIC SERVICES COME TOGETHER SERVICES COMBINE RECORDED MUSIC, LIVE MUSIC, AUDIO AND VIDEO ae A INCLUDING THE U.S, MUSIC LIBRARIES OF: LIVEALIVE _ MEDIA : >) onions © UNIVERSAL muse Ror WARNER MUSIC GROUP won a CAR DISTRIBUTION TO 85 DIFFERENT AUTOMOBILES, INCLUDIN
Slide 20: Marketing: Engagement Driven by Influencers and Performing Artists
MARKETING: ENGAGEMENT DRIVEN BY INFLUENCERS AND PERFORMING ARTISTS INFLUENCERS Johannes Bart! @) Jal ge ‘Amanda Cerny ‘i \ Ny Sp > King Bach Justin Roberts i) Jake Pau ha every ro Fi 1 LXL Influencer, Jake Paul, Earning Over 1M YouTube Views ARTISTS i) Metallica | Red Hot Chili hopes i re) Alicia Ke
Slide 21: Marketing and Distribution: Overview
MARKETING AND DISTRIBUTION: OVERVIEW DEVICES / VEHICLES / LAUNCHING LIVEXLIVE OPERATING SYSTEMS SUPPORTED APPS 04 2017 (A) CARRIER RoKU - -Mobile- verizon’ “ae amazon fire! V ~~ es Sprint rr GENOSY — Googlecast Roku Kus Cellular Ul Gitv |-...
Slide 22: Distribution: A Global Streaming Service
DISTRIBUTION: A GLOBAL STREAMING SERVICE (Osrrenuts venue conrent LIVEXLIVE STREAMS IN OVER125 COUNTRIES WORLDWIDE uveXuve weoia 21
Slide 23: Monetization and Services
MONETIZATION AND SERVICES DISTRIBUTION REVENUE SUBSCRIPTIONS ADVERTISERS ‘eg IN CHANNEL Meola PURCHASES INTEGRATED MARKETING — y a 7 TRANSACTIONS
Slide 24: KPI and Key Drivers
KPI AND KEY DRIVERS ( INTHE LAST 12 MONTHS . USAGE STATISTICS INTHE LAST 12 MONTHS PREMIUM SUBSCRIPTIONS NUMBER OF FESTIVALS ooniggqiit
Slide 25: LiveXLive Is Aligning to Become the World's Most Trusted Brand for Live Music Fans
LIVEXLIVE IS ALIGNING T0 BECOME THE WORLD'S MOST TRUSTED BRAND FOR LIVE MUSIC FANS e World class management team with deep experience in media brand building and music e More live streamed festivals, concerts, and special events e 300+ streaming radio channels integrated with LiveXLive via Slacker a
Slide 26: Live Music Starts Here
LIVE MUSIC STARTS HERE THANK YOU uveXuve :
LiveXLive Media — Investor Presentation (January 2018) on 6ix