Slide 1: Investor Presentation
Investor Presentation November 13, 2025
Slide 2: Disclaimer
Disclaimer Forward-Looking Statements These materials contain forward-looking statements. These forward-looking statements generally can be identified by references to future periods. These forward-looking statements address various matters including financial guidance and projected estimates includ
Slide 3: Strong Q3 results and strategic position
Strong Q3 results and strategic position Q3 Business Highlights AI Strength Q3 Financial Highlights Continued strength AI widening NIQ Strong OCC in EMEA, our largest proprietary data moat & Revenue Growth1 market powering NexIQ LLM +5.8% Strong Pricing and AI-powered product Strong Adj. EBITDA Inno
Slide 4: Q3 2025 Update
NIQ Q3 2025 Update
Slide 5: AI is a positive force within the NIQ Ecosystem
AI is a positive force within the NIQ Ecosystem BRANDS Differentiated AI-enabled Ecosystem RETAILERS Massive data moat build on scale, breadth & depth Ecosystem AI enables all NIQ revenue & mission-critical value AI-powered product innovation AI-driven profitable growth & efficiency CONSUMERS © 2025
Slide 6: NIQ's AI-Powered Ecosystem delivers the Full-View
NIQ’s Al-Powered Ecosystem delivers the Full-View Unexpected channel Big location DATA TYPES & Winning pricing SOURCES: strategy Retailer point of sale UNDERSTANDING & INSIGHTS Killer product E-commerce PLATFORM S & Transaction Log Delivering the HUM AN & APPLICATIONS Customer Full View: segment Sho
Slide 7: NIQ unique and massive data asset perfectly suited to drive AI-powered insights
NIQ unique and massive data asset perfectly suited to drive AI-powered insights 1. Global Scale & Breadth 2. Protected & Trusted 3. Harmonized & Granular al Intelligen Retailer point-of-sale tifici c Ar e Codify Consumer panel egorize eCommerce / DTC Enrich Connect Cat Small / local business Emergin
Slide 8: The Full View
AI-driven data processing enables The Full View: Unmatched granularity & ultra-rich insights SKU-level Data The Full View Consumer purchased these items together $7.2T purchases globally, 220M products, in-store and online Consumer Data Attribute Data Demographic: Male, Age 30 – 35 Zero sugar Buying
Slide 9: NexIQ LLM is the backbone of our AI-powered product suite
NIQ’s proprietary NexIQ LLM is the backbone of our AI-powered product suite Enhanced processing performance 160 Petabytes of data managed Advanced data categorization and attribution NexIQ Highest standards of data quality and accuracy Proprietary NIQ LLM Vertically tailored datasets delivered on de
Slide 10: AI embedded broadly across the NIQ product suite
AI embedded broadly across the NIQ product suite NIQ solutions Intelligence Activation (~80% of revenue) (~20% of revenue) Measure: Global omnichannel reads across Act: Custom, predictive analytics built Client Value retail measurement & consumer panel upon measurement data Omnichannel Measurement I
Slide 11: Deploying AI expertise effectively, driving profitable growth
Deploying AI expertise effectively, driving profitable growth AI capabilities… …driving operating efficiencies… …and increased profitability 85% 160 AI has reduced manual reports by Data ingestion 76K Petabytes of data managed and processing at scale 11K ~27K Increased automation 2023 2025 AI models
Slide 12: Financial Overview
NIQ Financial Overview
Slide 13: Strong Q3 financial dashboard
Strong Q3 financial dashboard Organic CC Revenue Growth1 Ann. Intelligence Subscription Revenue2 Net Dollar Retention3 5.8% $2,798M +7% 105% Q3 2025 Revenue: $1,053M Q3 2024: $2,646M Q3 2024: 105% Net Loss Adjusted EBITDA4 Adjusted EBITDA Margin4 $(199)M +$16M $224M +25% 21.3% +300 bps Q3 2024: $(21
Slide 14: Strong Q3 financial dashboard
Strong Q3 financial dashboard Three Months Ended September 30, Nine Months Ended September 30, (in millions) 2025 2024 Y/Y Growth 2025 2024 Y/Y Growth Reported revenue $1,052.6 $982.1 7.2% $3,059.3 $2,929.8 4.4% Organic constant currency revenue growth1 5.8% 5.7% Reported operating (loss) income $(3
Slide 15: Track record of strong organic revenue growth, margin expansion and cash flow conversion
Track record of strong organic revenue growth, margin expansion and cash flow conversion PF Revenue ($M)1 PF Adj. EBITDA ($M)1 Free Cash Flow ($M)1 $4,102 $3,947 $850 $(74) $3,765 $729 $3,622 $656 $570 $(225) $(244) $(284) 2022 2023 2024 Q3'25 LTM 2022 2023 2024 Q3'25 LTM 2022 2023 2024 Q3'25 LTM %
Slide 16: High visibility into our revenue growth algorithm
High visibility into our revenue growth algorithm RETAIN ADD VALUE UPSELL & CROSS-SELL PENETRATE GROW +5.8% Q3 2025 YoY organic constant currency revenue growth Adjacent & high- Predictable growth markets revenue growth ⚫ High-growth emerging markets New capabilities ⚫ SMBs and solutions ⚫ Adjacent
Slide 17: Consistently strong revenue growth metrics
Consistently strong revenue growth metrics 5.0% 7.3% 7.1% 5.6% 5.7% 5.7% 5.8% OCC total revenue growth YoY %, incl. GfK OCC Intelligence revenue growth YoY %, incl. GfK 6.5% 7.5% 7.3% 6.3% 6.4% 7.5% 6.6% $2,900 Annualized Intelligence subscription revenue ($M) 7% Contractually recurring Intelligence
Slide 18: Strong revenue retention
Strong revenue retention Intelligence Intelligence Subscription 110 NDR % 120 110 120 GDR1 % 106 115 105 105 105 105 115 104 104 104 104 105 104 104 104 104 104 103 105 105 103 110 103 102 103 110 102 101 105 105 100 100 98 98 98 98 99 99 98 98 99 99 98 98 98 98 97 98 98 98 98 98 97 98 100 100 95 95
Slide 19: Continued Adjusted EBITDA growth and margin expansion
Continued Adjusted EBITDA growth and margin expansion LTM Pro Forma Adj. EBITDA ($M) Pro Forma Quarterly Adj. EBITDA margin % Quarterly Net Income (Loss) ($M) ($173.9) ($189.2) ($196.4) ($163.2) ($73.7) ($14.1) ($198.6) • Expanding profitability largely due $850 to operating efficiencies from NIQ $8
Slide 20: Strong free cash flow inflection in Q3
Strong free cash flow inflection in Q3 Total LTM Free Cash Flow ($M) Leverage Ratio Breakeven $0 7%7.0 7% ($74) 6%6.0 6% ($50) 5%5.0 5% ($100) ($225) 4%4.0 4% ($150) ($284) 3%3.0 6.4x 3% 5.8x ($200) 2%2.0 3.7x 2% 3.5x < 3.0x ($250) 1%1.0 1% ($300) 0%0.0 0% 2023 2024 Q3'25 TTM 2025 Guidance 2023 2024
Slide 21: Summary financial outlook
Summary financial outlook Metrics Q4 2025E FY 2025E Revenue (as reported) $1,116M – $1,119M $4,175M – $4,178M Organic constant currency revenue growth 5.0% – 5.3% 5.5% – 5.6% Adj. EBITDA $277M – $281M $905M – 909M % margin 24.8 – 25.1% 21.7 – 21.8% Free cash flow $55M - $60M Breakeven Note: NIQ does
Slide 22: Appendix
NIQ Appendix
Slide 23: Revenue to Pro Forma Revenue (excl. Russia) reconciliation
Revenue to Pro Forma Revenue (excl. Russia) reconciliation Commentary Year ending December 31, a Gives effect to the GfK Combination as if it had occurred on January 1, 2022 a. (in millions) 2022 2023 2024 b Gives effect to the deconsolidation of Russia operations that occurred in 2024 b. Revenue $2
Slide 24: Pro forma organic constant currency revenue (excl. Russia) growth reconciliation
Pro forma organic constant currency revenue (excl. Russia) growth reconciliation Year ending December 31, (in millions) 2023 2024 Current Period Pro Forma Revenue (excl. Russia) $3,765.4 $3,947.3 Prior Period Pro Forma Revenue (excl. Russia) 3,622.4 3,765.4 Pro Forma Revenue (excl. Russia) YoY % gro
Slide 25: Net income to Pro Forma Adjusted EBITDA reconciliation
Net income to Pro Forma Adjusted EBITDA reconciliation Commentary Year ending December 31, (in millions) 2022 2023 2024 a Covers employee separation, consultancy fees, and non-recurring technology a. investment costs Pro Forma loss from continuing operations attributable to NIQ ($517.3) ($612.7) ($7
Slide 26: Net income to Adj. EBITDA reconciliation – LTM Q3 2025
Net income to Adj. EBITDA reconciliation – LTM Q3 2025 Commentary Quarter ending, (in millions) Q4'24 Q1’25 Q2’25 Q3’25 LTM a. a Covers employee separation, severance costs, consultancy fees, and non-recurring Net loss attributable to NIQ1 ($163.2) ($73.7) ($14.1) ($198.6) ($449.6) technology invest
Slide 27: Free Cash Flow Reconciliation
Free Cash Flow Reconciliation Year Ended December 31, (in millions) 2024 2023 2022 Net cash provided by (used in) operating activities $73.9 ($10.9) $61.4 Cash paid for capital expenditures (298.7) (272.6) (305.6) Free Cash Flow ($224.8) ($283.5) ($244.2) Cash paid for interest 411.4 279.2 106.4 Unl