Slide 1: 2019 Q1 Results
Exhibit 99.2 freshpet 2019 QI Results bringing the POWwer of {vesh food to pets (ea Freshpet
Slide 2: Safe Harbor Forward Looking Statements
Safe Harbor Forward Looking Statements This presentation contains “forward-looking” statements that involve risks, uncertainties and assumptions. If the risks or uncertainties ever materialize or the assumptions prove incorrect, the Company’s results may differ materially from those expressed or imp
Slide 3: Potential to change the way people feed their pets
WE FUNDAMENTALLY BELIEVE THAT FRESHPET HAS THE POTENTIAL TO CHANGE THE WAY PEOPLE FEED THEIR PETS . . . FOREVER
Slide 4: 2019 Guidance: Begin capturing scale benefits of rapid growth
2019 Guidance: Begin capturing scale benefits of rapid growth Freshpet Financial Performance 2017 2018 2019 Guidance* Net Sales ($ millions) $152.4 $193.2 >$240 IYA (117) (127) (>124) Adj. EBITDA ($ millions) $17.6 $20.3 >$28 IYA (99) (115) (>138) *Excluding incremental investments in Canada/UK and
Slide 5: Freshpet 2019 growth priorities
Freshpet 2019 growth priorities 1. Expand the Freshpet consumer franchise Increase HH penetration Expand buying rate 2. Strengthen Freshpet’s retail presence Increase ACV and TDP’s Upgrade Fridges Install 2nd Fridges 3. Strengthen Gross Margin/Adjusted EBITDA Margin Pricing Product Innovation Effici
Slide 6: Dig Deeper: 2019 Q1 Results
fi réshpet DIG DEEPER 2019 Q1 Results
Slide 7: Freshpet Q1 Financial Results
Freshpet Q1 Financial Results Q1 2018 Q1 2019 Net Sales ($ millions) $43.2 $54.8 IYA (128) (127) Adj. EBITDA ($ millions) $1.8 $2.8 IYA (95) (154) Off to a strong start in 2019: Delivering growth and profitability
Slide 8: Freshpet Adjusted Gross Margin Progress
Price increases implemented Benefit of price increases realized Innovations launched Start-up 4th line on 24/3.5 Benefit of innovations realized Benefit of 24/3.5 staffing realized 51+% Adj. Gross Margin target On track to deliver adjusted gross margin improvement Freshpet Adjusted Gross Margin Prog
Slide 9: Delivering significant leverage from scale in SG&A
Delivering significant leverage from scale in SG&A SG&A Leverage Q1 2018 Q1 2019 Y-o-Y Change Adj. SG&A % Excluding Media 30.1% 27.0% 3.1% Media % 16.0% 18.3% -2.4% Total Adj. SG&A % 46.0% 45.4% 0.7%
Slide 10: Accelerating consumption growth
Accelerating consumption growth Nielsen measured $ consumption for 4 week periods ending 4/20/19
Slide 11: Freshpet Consumption Growth vs YA
Freshpet Consumption Growth vs YA Q1 2018 Q1 2019 Mega-Channel +25.0% +27.8% XAOC +27.6% +30.4% Food +32.1% +36.5% Big Box Pet +15.6% +18.3% Nielsen measured $ consumption for 13 weeks ending 3/30/19 and 3/31/18 compared to the same period prior year Strong growth across all classes of trade
Slide 12: Driven by strong velocity gains
Driven by strong velocity gains Nielsen Mega-Channel for 4 week periods 4/23/16 through 4/20/19
Slide 13: Driving strongest distribution gains since Q1 2016
Driving strongest distribution gains since Q1 2016 Freshpet Distribution Gains Q1 2018 Q1 2019 Store Count 18,277 20,053 IYA (107) (109) Upgraded Fridges (Cum.) 495 1,008 Increase - 513 2nd Fridges NA 341 % ACV 43.9% 47.4% IYA (107) (108) Total Dist. Points (IYA) (111) (111)
Slide 14: Strategy: Grow with winning players in fresh e-commerce
Strategy: Grow with winning players in fresh e-commerce Doubled e-commerce sales vs. YA to 2.2% of brand in Q1 2019 >80% of e-commerce sales utilize Freshpet Fridge Accelerating growth in fresh e-commerce Curbside Online Fresh Retail Home Delivery
Slide 15: 10% growth in total Freshpet HH penetration vs. YA
10% growth in total Freshpet HH penetration vs. YA; 16% increase in buying rate Total Freshpet Buying Rate, Penetration and Repeat Rate Penetration 1.46 1.55 1.58 1.83 2.01 Repeat 65 66 68 69 70 Nielsen HH Panel Data for 52 Week Periods ending March; Buying Rate is internal calculation based on comp
Slide 16: 18% growth in Core Dog HH penetration vs YA
18% growth in Core Dog HH penetration vs YA; 12% increase in buying rate Penetration 0.91 1.01 1.04 1.26 1.49 Repeat 67 68 70 70 71 Nielsen HH Panel Data for 52 Week Periods ending March; Buying Rate is internal calculation based on company sales data
Slide 17: Breaking ground on ~$100M Kitchens 2.0 soon
Breaking ground on ~$100M Kitchens 2.0 soon
Slide 18: Delighting pet parents, pets, shareholders and employees
Delighting pet parents, pets, shareholders and employees . . .