Grindr Inc. · NYSE:GRND
Grindr — Investor Day (June 2024)
130 slides from Grindr's investor day presentation, Jun 26, 2024
Slide 1: Investor Day 2024
Investor day 2024
Slide 2: Legal Disclosure
Legal Disclosure This presentation and the accompanying oral presentation have been prepared by Grindr Inc. (“Grindr,” and together with its subsidiaries, the “Company”) for informational purposes only and not for any other purpose. Nothing contained in this presentation is, or should be construed a
Slide 3: Agenda
Agenda Welcome Tolu Adeofe, Head of Investor Relations Grindr Vision and Strategy George Arison, Chief Executive Officer Productizing the Gayborhood AJ Balance, Chief Product Officer Brand Evolution & Community Tristan Pineiro, SVP Brand Marketing & Communications Break Financial Overview Vanna Kran
Slide 4: Grindr Vision and Strategy
Grindr Vision and Strategy George Arison I n v e s t o r D ay June 26, 2024 N e w Yo r k C i t y CEO 4
Slide 5: Our mission
our mission To build the global Gayborhood in your pocket and through our success, to make a world where the lives of our global community are free, equal and just. I n v e s t o r d ay v i s i o n & s t r at e g y 5
Slide 6: Gayborhoods are defined communities of businesses
Gayborhoods are defined communities of businesses 12 12 12 12 12 12 12 24 12 12 69 12 I n v e s t o r d ay v i s i o n & s t r at e g y 6
Slide 7: Investor Day Vision & Strategy
I n v e sto r day v i s i o n & s t r at e gy 7
Slide 8: Local Discovery, Travel, Connection, Relationships, Wellness
Local Discovery Travel Experiences Connection & Casual Dating Relationships Personal Wellness I n v e s t o r d ay v i s i o n & s t r at e g y 8
Slide 9: Welcome to the global Gayborhood in your pocket
Welcome to the global gayborhood in your pocket I n v e s t o r day v i s i o n & s t r at e g y 9
Slide 10: What Makes Grindr Unique
What Makes Grindr Unique I n v e s t o r day v i s i o n & s t r at e g y 10
Slide 11: Built by gay people, for gay people
Built by gay people, for gay people I n v e s t o r d ay v i s i o n & s t r at e g y 11
Slide 12: Open architecture enables the user to see and message everyone around them
9:41 Explore Online Age Position Photos Open architecture enables the user to see and message everyone around them I n v e s t o r d ay v i s i o n & s t r at e g y 12
Slide 13: Our biggest strength is our users
Our biggest strength is our users I n v e s t o r d ay v i s i o n & s t r at e g y 13
Slide 14: Gay men with a Bachelor's degree
Investor day Source: American Sociological Review 52 gay men in the u.s. haveaBachelor’sdegree (vs.36%ofalladults) % vision & strategy 14
Slide 15: Gay men with an advanced degree
Investor day Source: American Sociological Review 50 gay men in the u.s. morehaveanadvanceddegree thanstraightmen % vision & strategy 15
Slide 16: Median household income
m e d i a n h o u s e h o l d i n co m e M a l e / M a l e Co u p l e s $128k $75k Tota l p o p u l at i o n I n v e s t o r d ay Source: Statista, US Census.gov v i s i o n & s t r at e g y 16
Slide 17: Investor Day Vision & Strategy
I n v e sto r day v i s i o n & s t r at e gy 17
Slide 18: Our Engagement Is Extraordinary
Our Engagement Is Extraordinary I n v e s t o r d ay v i s i o n & s t r at e g y 18
Slide 19: Average time spent on app
1 nearly hour average time spent on app I n v e s t o r day v i s i o n & s t r at e gy 19
Slide 20: Chats sent in 2023
121 over B chats sent in 2023 I n v e s t o r day v i s i o n & s t r at e gy 20
Slide 21: Albums shared in 2023
2.6 over B albums shared in 2023 I n v e s t o r day v i s i o n & s t r at e gy 21
Slide 22: Locations sent in 2023
500 over M locations sent in 2023 I n v e s t o r day v i s i o n & s t r at e gy 22
Slide 23: Our Brand Is Powerful
Our Brand Is Powerful I n v e s t o r d ay v i s i o n & s t r at e g y 23
Slide 24: Our Future
Our Future I n v e s t o r d ay v i s i o n & s t r at e g y 24
Slide 25: Our Future: Engagement Platform, Intent Tracking
Our Future Engagement Platform Intent Tracking I n v e s t o r d ay v i s i o n & s t r at e g y 25
Slide 26: Growth Levers
Growth Levers I n v e s t o r d ay v i s i o n & s t r at e g y 26
Slide 27: Growth Levers
Growth Levers Core Product Advertising International Gayborhood Expansion I n v e s t o r d ay v i s i o n & s t r at e g y 27
Slide 28: Gayborhood Expansion
Gayborhood Expansion I n v e sto r day v i s i o n & s t r at e gy 28
Slide 29: Strong Culture and AI will help us unleash our full potential
Strong Culture and AI will help us unleash our full potential Culturally Technologically Building a Performance-Driven Team Harnessing AI I n v e sto r day v i s i o n & st r at e gy 29
Slide 30: Strong Culture and AI: our values
St r o n g C u lt u r e a n d A I w i l l h e l p u s u n l e a s h o u r f u l l p ot e n t i a l Culturally Technologically Building a Performance-Driven Team Harnessing AI Our Users We Cultivate We Think Big Are #1 Curiosity We Chart Our Path + We Grow Through Expedite It Iteration I n v e sto r
Slide 31: Building a Performance-Driven Team, Harnessing AI
Transforming Grindr to Achieve Our Full Potential Culturally Technologically Building a Performance-Driven Team Harnessing AI Task: Using a table that contains user location check-ins, write a SQL query to get the most popular locations within Boystown in Chicago. Sure! Assuming you have a table cal
Slide 32: Investor Day Vision & Strategy
I n v e sto r day v i s i o n & s t r at e gy 32
Slide 33: Marriage equality, safety education, healthcare access
Achieving Marriage Equality User Education About Safety and Wellness Increasing Access to Healthcare I n v e s t o r d ay v i s i o n & s t r at e g y 33
Slide 34: Our mission
our mission To build the global Gayborhood in your pocket and through our success, to make a world where the lives of our global community are free, equal and just. I n v e s t o r d ay v i s i o n & s t r at e g y 34
Slide 35: Productizing the Gayborhood
Productizing the Gayborhood AJ Balance I n v e s t o r Day June 26, 2024 N e w Yo r k C i t y Chief Product Officer 35
Slide 36: Productizing the Gayborhood
9:41 Host 9:41 Dating On Grid Anyone around Map in the Weho area? Having a pool day Right Now Recent DL :) Right Now 48 people looking now 3 mi 0m ago See all Hanging at the beach today. Anyone wanna play volleyball? Very compatible Sup? James 32 3 miles away He/Him Clean-Cut 2m ago Vers Top Open Ma
Slide 37: Our Users And Their Needs
Our Users And Their Needs I n v e sto r day P ro d u c t i z i n g t h e G ay b o r h o o d 37
Slide 38: Our Users And Their Needs
Our Users And Their Needs Proud Connectors Discreet Connectors Casual Connectors Dating App Spend: $$$ Dating App Spend: $ Dating App Spend: $$ Casual Dating • Community • Travel Casual Dating • Exploration Casual Dating • Travel Age: 25-55 Age: 40+ Age: 35-55 Social Users Settling Down Romantics Da
Slide 39: Core, New Products, Gayborhood expansion
CORE Gayborhood expansion New Products AI / ML Travel Experiences via Intent Pricing & Packaging Local Discovery Internationalization Personal Wellness I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 39
Slide 40: The Product
9:41 9:41 9:41 9:41 Explore Search a city or zip code Inbox Online Age Position Messages PhotosTaps Albums Grindr Just Now! Boost and get noticed! Pinned Connor Joel 10m ago Hihi Pinned Explore Here Jack 1hr ago Looking Gus Yes, I feel so Yesterday The Product Looking? Travel 1 Henry Yesterday Locat
Slide 41: Monetization
Kyle Couple 9:41 Explore Online Age Position Photos Monetization Host 2 Monetization mechanisms Xo :) 1 Inbound attention (views/taps) Upgrade to see more Upgrade 1 Browsing (more profiles) 3 Monetization products 2 Subscription Tiers (XTRA, Unlimited) Sup? 1 Add-on (Boost) Dan UC I n v e s t o r d
Slide 42: Monetization
9:41 Explore Online Age Position Photos Connor Monetization Looking Gus View 99 Profiles View 600 Profiles View Unlimited Profiles Ads No Ads No Ads Travel 1 10 additional features All XTRA features 7 exclusive features free 93% pa i d 7 % Host I n v e s t o r day P r o d u c t i z i n g t h e G ay
Slide 43: Privacy Forward
9:41 Privacy Forward Explore Online Age Position Photos Connor User Choice Looking Gus Data Minimization Travel 1 Transparency Host I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 43
Slide 44: The Roadmap
The Roadmap I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 44
Slide 45: Foundation
9:41 Foundation Explore Online Age Position Photos Tags Connor Looking Gus Travel 1 Investor d ay Productizing the G ay b o r h o o d 45
Slide 46: 3 Core Components
3 core Components New Products via intent Right Now 48 people looking now See all I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 46
Slide 47: 3 Core Components: Pricing & Packaging
9:41 Grid Map Online Right Now Age Position 3 core Components New Products via intent E AT P R AY S L AY Pricing & Packaging Unlimited Profiles Global Chat Chat Translate 1 Boost Feed Explore Nearby Boost Continue Subscriptions auto-renew under identical terms unless cancelled at least 24 hours befo
Slide 48: 3 Core Components: Internationalization
3 core Components New Products via intent Pricing & Packaging Internationalization I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 48
Slide 49: Leveraging AI and ML
Here are today’s matches: Leveraging AI and ML Hey Matthew, What’s up? How do I get more profile views? Find people looking for dates Frankie Danilo 22 27 I’m traveling to Paris Harold 27 Music, Top art, tennis Vers GuVTop ita r, hik ers Toping, pickleball Show my faves who like to dance Absolutely
Slide 50: Gayborhood Expansion
9:41 Explore Nearby You are visiting Gayborhood Expansion Paris, France May 18 - Jun 4 Travel Experiences What to do this weekend Local Discovery Menergy 87 Health & Wellness THE gay house party in Pari Paris 2mi Today @ 17:00 BIZARRE Fest 244 Feat. Cocktail d'Amore's Lu Paris 1.4mi Tomorrow @ 20:00
Slide 51: Our roadmap is like a portfolio
Our roadmap is like a portfolio I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 51
Slide 52: Some products are home runs, some are incremental
Some products are home runs, some are more incremental I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 52
Slide 53: The development process is highly iterative and rigorous
The development process is highly iterative and rigorous BUILD RESEARCH DESIGN TEST VISION OBSERVE I n v e sto r day P ro d u c ti z i n g t h e G ay b o r h o o d 53
Slide 54: Core, New Products, AI/ML
CORE New Products AI / ML via Intent I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 54
Slide 55: Core: Right Now
Right Now CORE Investor day Productizing the Gayborhood 55
Slide 56: Right Now
CORE Right Now Many use cases leads to friction for Trying to identify the people who casual daters; people looking for really are looking to do something right now versus just people who are casual connections encounter not, I feel like that’s a bit of a gap. folks who are not. GRINDR USER CASUAL 9
Slide 57: Ready When You Are
CORE 9:41 Grid Map Online Right now age Position xx J Ready When You Are Read Prof What you want, when you want it. Feed Enter Now Kyle Couple Investor d ay Productizing the G ay b o r h o o d 57
Slide 58: Right Now: A Dedicated Space
CORE 9:41 Host Grid Map Right Now: A Dedicated Space :) Right Now 48 people looking now Aligning Intent See all Help users who want to meet Right Now know where to go to find one another. Instead of colliding on the grid or the inbox, let them connect in a dedicated space. Visiting Sup? A Layer Acro
Slide 59: Feed
Host CORE 9:41 AnyoneGrid around Map in the Weho area? Right Now Having a pool day Recent Feed DL :) Right Now 48 people looking now 3 mi 0m ago See all Show Don’t Tell Hanging at the beach today. Anyone wanna play volleyball? Reveal real-time intent with ephemeral content tailored to Right Now. Con
Slide 60: Integrated Experience
CORE 9:41 Grid Map Online Right Now Age Position +5 Integrated Experience Enhancing Existing Upsells: Grid and Map True signal of intent is highly valuable and a strong motivation to subscribe. +23 Explore Nearby I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 60
Slide 61: Integrated Experience
CORE 9:41 Grid Map Online Age Age Position Integrated Experience Enhancing Existing Upsells: Grid and Map True signal of intent is highly valuable and a strong motivation to subscribe. Upgrade to Unlock Explore Nearby Investor d ay Productizing the G ay b o r h o o d 61
Slide 62: AI to unlock intent
CORE 9:41 Grid Map Online Right now age Position xx AI to unlock intent AI will enable us to more effectively productize intent J Most users are mutli-intent. AI will discern and personalize users’ experiences around their intent. Read Prof Evan, in the mood? 31 others are too Kyle Couple I n v e s
Slide 63: Add Ons
Add Ons CORE I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 63
Slide 64: Add Ons
Add Ons CORE Roam™ Boost+ Interest Make connections before travel More premium Boosting Signaling strong interest Insights Recommendations Personalized recommended Insights about compatibility profiles I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 64
Slide 65: Add Ons
Add Ons CORE Roam™ Make connections before travel Boost+ More premium Boosting Interest I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 65 Signaling strong interest
Slide 66: Add Ons
Add Ons CORE Roam™ Make connections before travel Boost+ More premium Boosting Interest Signaling strong interest Insights Investor day Productizing the Gayborhood 66 Insights about compatibility
Slide 67: Add Ons
Make connections before travel Add Ons CORE Boost+ More premium Boosting Interest Signaling strong interest Insights Insights about compatibility Recommendations Investor day Productizing the Gayborhood 67 Personalized recommended
Slide 68: Add Ons
More premium Boosting CORE Add Ons Interest Signaling strong interest Insights Insights about compatibility Recommendations Personalized recommended profiles I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 68
Slide 69: Add Ons
Signaling strong interest Add Ons CORE Insights Insights about compatibility Recommendations Personalized recommended profiles I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 69
Slide 70: Relationships
Relationships CORE I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 70
Slide 71: Relationships
Relationships CORE Gay men partner later in life avg. age Our users are already looking to date Pain Point: Aligning Intent 38 30 Gay men Straight men I n v e s t o r day Source: 2019 American Community Survey. P r o d u c t i z i n g t h e G ay b o r h o o d 71
Slide 72: Relationships
Relationships CORE A staggering number of users said that, in addition to casual, they are also looking for: Gay men partner later in life 51% dates 40% MONOGAMY Our users are already looking to date I do have more success with meeting Pain Point: Aligning Intent people through Grindr than I do othe
Slide 73: Relationships
Relationships CORE Gay men partner later in life “[On Grindr] it seems like people are not in a stage of life where they are looking for something long term.” Our users are already looking to date GRINDR USER Pain point: aligning intent I n v e s t o r day Source: Internal Grindr Survey P r o d u c
Slide 74: AI/ML
AI/ML CORE I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 74
Slide 75: AI/ML
CORE AI/ML INSIGHTS Top Picks Talk to Wingman... Profiles Curated Just for You Often Rarely Responds Initiates Summarize Chats Tends to chat with... Grab the essential details from my chats and pin them in a note Top Vers Top Versatile Vers Bottom Bottom Improve My Profile Effortlessly build a profi
Slide 76: Core Roadmap - 8 Products
CORE Core Roadmap - 8 Products 2024 2025 2026 2027 Right Now Relationships 1 Add Ons Roam Recommendations Interest Boost+ Insights Wingman Testing I t e r at i n g Scale I n v e s t o r d ay 1. Steady Development cadence; sequencing subject to change P r o d u c t i z i n g t h e G ay b o r h o o d
Slide 77: Gayborhood Expansion
Gayborhood Expansion AI/ML Travel Experiences Local Discovery Personal Wellness I n v e s t o r day P r o d u c t i z i n g t h e G ay b o r h o o d 77
Slide 78: Our approach to expansion
Our approach to expansion G ay B o r h o o d E x pa n s i o n Upside opportunities: not included in our base revenue plan. Partnership approach Leveraging our distribution Prudent investment I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 78
Slide 79: Travel Experiences and Local Discovery
G ay B o r h o o d Travel Experiences E x pa n s i o n and Local Discovery I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 79
Slide 80: Travel Experiences and Local Discovery
Travel Experiences and Local Discovery G ay B o r h o o d E x pa n s i o n 27 % of WAU are If I knew where the popular areas of a travelling city were for Grindr users, I would start looking for hotels and accommodations ahead of time in those areas. GRINDR USER We’re doing a lot of the work on our
Slide 81: The map becomes a foundation for Gayborhood expansion into travel
G ay B o r h o o d E x pa n s i o n The map becomes a foundation for Gayborhood expansion into travel. I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 81
Slide 82: The map becomes a foundation for expansion into travel
G ay B o r h o o d E x pa n s i o n 9:41 Grid Map The map becomes a Online Right Now Age Position foundation for Gayborhood expansion into travel. E AT P R AY S L AY Unlimited Profiles Global Chat Roam Travel Pass Chat Translate 1 Boost Feed Local Businesses Nightlife & Events Explore Nearby Boost C
Slide 83: The map becomes a foundation for expansion into travel
G ay B o r h o o d E x pa n s i o n 9:41 Grid Map The map becomes a Explore OnlineNearby Right Now You are visiting Age Position foundation for Gayborhood Paris, France expansion into travel. May 18 - Jun 4 What to do this weekend Menergy 87 E AT P R AY S L AY T HE gay house party in Pari Paris 2mi
Slide 84: The map becomes a foundation for expansion into travel
G ay B o r h o o d E x pa n s i o n 9:41 p c Grid Map +6 The ma be omes a HOnline Explore otelsNearby f f Right Now Age Position You are visiting oundation or Gayborhood p v . Paris, France ex ansion into tra el May 18 - Jun 4 Hotel Cady What to do this weekend 87 E Petit rmita e g Menergy E A T P R
Slide 85: Personal Wellness
Personal Wellness GayBorhood Expansion Investor day Productizing the Gayborhood 85
Slide 86: Personal Wellness
GayBorhood 43 Expansion Personal Wellness % of users have expressed needs for cosmetic personal wellness products Investor day Source: Internal Grindr Survey. Productizing the Gayborhood 86
Slide 87: In-app health information as foundation for wellness products
G ay B o r h o o d E x pa n s i o n In-app health information is a foundation for a richer set of personal wellness products and services, all with user consent I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 87
Slide 88: Gayborhood Expansion Roadmap
Gayborhood Expansion Roadmap G ay B o r h o o d E x pa n s i o n 2024 2025 2026 2027 Testing I t e r at i n g I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 88
Slide 89: Core, New Products, Gayborhood expansion
CORE Gayborhood expansion Today New Products AI / ML Travel Experiences via Intent Pricing & Packaging Local Discovery Internationalization Personal Wellness I n v e s t o r d ay P r o d u c t i z i n g t h e G ay b o r h o o d 89
Slide 90: Right Now and Personal Wellness
Host 9:41 9:41 Top Picks Grid around Anyone Map in the Weho area? Right Now Having a pool day Recent Profiles Curated Just for You Refreshes in 23:59:59 DL :) Right Now 48 people looking now 3 mi 0m ago See all Hanging at the beach today. Anyone wanna play volleyball? Johnny 26 Sup? Matthew M atthew
Slide 91: Brand Evolution & Community
Brand Evolution & Community Investor Day June 26, 2024 New York City Tristan Pineiro SVP, Brand Marketing & Communications 91
Slide 92: We are the Gayborhood
We are the Gayborhood I n v e s t o r day Brand Evolution & Community 92
Slide 93: The Power of Grindr's Brand
The Power of Grindr’s Brand I n v e s t o r d ay B r a n d E v o l u t i o n & C o m m u n i t y 93
Slide 94: Brand Awareness in the US
Brand Awareness in the US 90 % I n v e s t o r day Source: Internal Grindr Survey. P r o d u c t i z i n g t h e G ay b o r h o o d 94
Slide 95: Brand Awareness Globally
Brand Awareness Globally 60 % * * We have strong, but lower (60%) brand awareness in other key markets like Brazil, Spain and The Philippines. I n v e s t o r day Source: Internal Grindr Survey. P r o d u c t i z i n g t h e G ay b o r h o o d 95
Slide 96: Our Brand Marketing Objectives
Our Brand Marketing Objectives Build Brand Strategic Deep Affinity Expansion Understanding Combat the negative Gayborhood Product value I n v e s t o r d ay Brand Evolution & Community 96
Slide 97: (shorthand for gay connection)
(shorthand for gay connection) I n v e s t o r d ay Brand Evolution & Community 97
Slide 98: Going deeper on our audience
Going deeper on our audience Discreet Connectors Romantics Dating app spend: $ Dating app spend: $ Casual Dating • Exploration Casual Dating Age: 40+ Age: 18-25 I n v e s t o r d ay Brand Evolution & Community 98
Slide 99: Going Deeper On Our Audience
Going Deeper On Our Audience Romantics Casual Connectors Dating app spend: $ Dating app spend: $$ Casual Dating Casual Dating • Travel Age: 18-25 Age: 35-55 I n v e s t o r d ay Brand Evolution & Community 99
Slide 100: Going Deeper On Our Audience
Going Deeper On Our Audience Casual Connectors Social Users Dating app spend: $$ Dating app spend: $$$ Casual Dating • Travel Casual Dating • Community • Travel Age: 35-55 Age: 18-35 I n v e s t o r day B r a n d E v o l u t i o n & C o m m u n i t y 100
Slide 101: Going Deeper On Our Audience
Going Deeper On Our Audience Social Users Settling Down Dating app spend: $$$ Dating app spend: $$ Casual Dating • Community • Travel Casual Dating • Make Friends • Travel Age: 18-35 Age: 35+ I n v e s t o r day B r a n d E v o l u t i o n & C o m m u n i t y 101
Slide 102: Going Deeper On Our Audience
Going Deeper On Our Audience Settling Down Proud Connectors Dating app spend: $$ Dating app spend: $$$ Casual Dating • Make Friends • Travel Casual Dating • Community • Travel Age: 35+ Age: 25-55 I n v e s t o r d ay B r a n d E v o l u t i o n & C o m m u n i t y 102
Slide 103: Going Deeper On Our Audience
Going Deeper On Our Audience Proud Connectors Dating app spend: $$$ Casual Dating • Community • Travel Age: 25-55 I n v e s t o r d ay B r a n d E v o l u t i o n & C o m m u n i t y 103
Slide 104: Use Cases Far Beyond Casual Dating
Use Cases Far Beyond Casual Dating Community / Friendship Networking Identity Exploration Travel & Discovery Entertainment & Culture Personal Wellness Investor d ay Brand Evolution & Community 104
Slide 105: A Tailored Strategy For Our Needs
A Tailored Strategy For Our Needs I n v e sto r day B r a n d Evo lu t i o n & Co m m u n i t y 105
Slide 106: Driving Positive Storylines
Driving Positive Storylines I n v e s t o r d ay B r a n d E v o l u t i o n & C o m m u n i t y 106
Slide 107: #MetOnGrindr
I n v e s t o r day #MetOnGrindr B r a n d E v o l u t i o n & C o m m u n i t y 107
Slide 108: I n v e sto r day B r a n d E v
I n v e sto r day B r a n d E v o lu t i o n & C o m m u n i t y 108
Slide 109: The future of our brand
the future of our brand The strength, authenticity and global fame of the Grindr brand is what gives us the invitation to become the global Gayborhood. I n v e s t o r d ay Brand Evolution & Community 109
Slide 110: Financial Overview
Financial Overview Investor Day June 26, 2024 New York City Vanna Krantz CFO 110
Slide 111: Durable & Scalable Financial Framework
Durable & Scalable Financial Framework Early in our Industry leading Durable growth & Monetization Journey profitability cash generation Product roadmap Cost structure Strong profitability Payer growth Marketing spend Cash conversion Advertising EBITDA margin Value creation I n v e s t o r d…
Slide 112: Unique Business Model Drives Grindr's Opportunity
Unique Business Model Drives Grindr’s Opportunity 1 13.7 ac tiv e u s e r s M avg. m o nt hly 60 e ngage m e nt + m inu t e s / day $ 21.25 maropntp uhly Global growth supported by brand Highly engaged audience invites Affluent demographic with awareness and social tailwinds further monetization cap
Slide 113: Building a Track Record
Building a Track Record Solid execution in early stages of monetization journey Revenue ($mil) Adjusted EBITDA ($mil) 1 Direct Indirect Adjusted EBITDA Adjusted EBITDA Margin 80 $75 35 $33 $32 $70 $72 $11 30 $29 $62 $9 $10 $27 60 $54 $56 $8 25 $22 $10 $8 $20 20 40 15 46% 42% $61 $62 $64 44% 40% $48
Slide 114: Financial Priorities
Financial Priorities 1 Maintain industry-leading growth and profitability 2 Deliver on product roadmap 3 Invest prudently toward Gayborhood opportunity 4 Optimize capital structure 5 Execute on capital allocation framework I n v e s t o r d ay f i n a n c i a l o v e r v i e w 114
Slide 115: Core Outlook: 2023-2027
Core Outlook: 2023-2027 Revenue outlook does not include contributions from expansion opportunities Revenue 1 Adjusted EBITDA 2 New products, global payer growth, advertising Maintaining strong profitability while investing for longer-term growth ~$600M ~$245M 20-25% 21-23% $260M $110M 39-42% margin
Slide 116: Core Revenue Build
Core Revenue Build Grindr Revenue (Actuals) 2024-2027 Guidance Add-ons Subscriptions Advertising Roadmap shared today Existing business products Advertising ~$600M ~30% of direct MONTHLY DIRECT REVENUE revenue driven by AGR ~23% C roadmap shared XTRA 1WK today Direct Revenue Boost ~70% of direct rev
Slide 117: Our Global Growth Opportunity is Significant
Our Global Growth Opportunity is Significant 1 Financial Impact from International focus is upside Average Monthly Active Users Average Paying Users 13.7M 1,010K 10.2M 56% 76% 550K 73% 50% 44% 24% 50% 27% Q1 ‘21 Q1 ‘24 Q1 ‘21 Q1 ‘24 International Domestic 1. Domestic (including North America). Inter
Slide 118: Three Key Levers to Drive Advertising Growth
Three Key Levers to Drive Advertising Growth Loyal, highly engaged audience provides a strong foundation from which to build Leverage technology Develop targeted Build TPA to modernize formats offers to increase the partnerships to and improve ad scope of advertisers unlock global market quality opp
Slide 119: Prudent Investment Supports Growth Targets
Prudent Investment Supports Growth Targets 2023 2027 % of Revenue Actual 1 Guidance Commentary Revenue 100% 100% (-) COGS 26% 27% Increased cloud and data costs at scale Product roadmap execution, focused brand spend, (-) OPEX 43% 41-44% infrastructure scaling and initial Gayborhood investment (+) A
Slide 120: Capital Allocation Approach
Capital Allocation Approach 1 $180+ million in annual operating cash flow by 2027 Balance Sheet Growth Capital Returns Optimization Reinvest in growth initiatives, Continue servicing debt Capital return to shareholders with emphasis on organic will be a combination of Evaluate optimal capital opport
Slide 121: Durable & Scalable Financial Framework
Durable & Scalable Financial Framework Early in our Industry leading Durable growth & Monetization Journey profitability cash generation Product roadmap Cost structure Strong profitability Payer growth Marketing spend Cash conversion Advertising EBITDA margin Value creation I n v e s t o r d…
Slide 122: Appendix: Non-GAAP Reconciliations and Certain Financial Measures
Appendix: Non-GAAP Reconciliations and Certain Financial Measures I n v e sto r day 122
Slide 123: Consolidated Statements of Operations and Comprehensive (Loss) Income
Consolidated Statements of Operations and Comprehensive (Loss) Income Quarterly, Unaudited ($ in Thousands) I n v e sto r day 123
Slide 124: Consolidated Statements of Operations and Comprehensive (Loss) Income
Consolidated Statements of Operations and Comprehensive (Loss) Income Annually, Audited ($ in Thousands) I n v e sto r day 124
Slide 125: Adjusted EBITDA
Adjusted EBITDA Quarterly ($ in Thousands) (1) Interest expense, net for the three months ended December 31, 2022 included the interest expense recognized with the settlement of the deferred payment owed to Kunlun Group Holdings Limited in 2022 that resulted in $11.9 million of interest expense. (2)
Slide 126: Adjusted EBITDA
Adjusted EBITDA Annually ($ in Thousands) (1) Interest expense, net for the year ended December 31, 2022 included the interest expense recognized with the settlement of the deferred payment owed to Kunlun Group Holdings Limited in 2022 that resulted in $11.9 million of interest expense. (2) Transact
Slide 127: Cash Flows Summary
Cash Flows Summary Quarterly ($ in Thousands) I n v e sto r day 127
Slide 128: Cash Flows Summary
Cash Flows Summary Annually ($ in Thousands) I n v e sto r day 128
Slide 129: Definitions
Definitions Paying Users – A Paying User is a user that has purchased or renewed a Grindr subscription and/or purchased a premium add-on on the Grindr platform. We calculate Average Paying Users by adding up the number of Paying Users in each day and then dividing that number by the number of days i
Slide 130: Slide 130