Slide 1: Q1 2025 presentation
Q1 2025 presentation Magnus Larsson, President and CEO Claes Wenthzel, Acting CFO
Slide 2: Pricer in brief
Pricer in brief 40 Million 70+ 350+ Million Labels installed 2024 Countries Labels Deployed Vision The preferred partner for in-store 5,000+ 200 70+ Stores on Plaza Employees Countries communication and digitalization. 36+ Million 28,000+ 11 Labels on Plaza Stores Office Locations 2
Slide 3: Pricer transformation strategy
Pricer transformation strategy Phase 1 Phase 2 Phase 3 Phase 4 Highest EBIT, net profit & Transformation strategy New Go-to-Market Secured financing to to enable profitable Operational excellence order Intake strategy to achieve allow fast growth and higher growth ever growth growth 2022 2023 2024 2
Slide 4: Q1 2025
Q1 2025 PRICER
Slide 5: Market development and Q1 events
Market development and Q1 events • The global ESL market is expected to grow 15% annually until 2030 but global market growth 2024 was likely below 5% 23,3% • North America showed good growth while Europe fell behind and it’s likely that Gross margin Pricer increased its market share on the European
Slide 6: Pricer Avenue
• Shortlisted in ‘Retail Technology Show Innovation Awards’ and ‘Retail Systems In-store Technology of the Year Award’ • Product concept continues to be developed in close cooperation with key customers and industry partners • Pilots planned to be conducted with a few selected customers in H2 2025 “
Slide 7: Strategic plan 2025
Strategic plan 2025 Profitable growth • Strong focus on the UK market to address the huge growth opportunity on the market • Efficiency measures in France to improve operations and profitability • Strategic shift in our go-to-market approach for the Nordic and Baltic regions expected to grow sales a
Slide 8: Sales and gross margin development
Sales and gross margin development Order intake Net Sales Gross Profit Net sales Net sales R12M Gross profit Gross profit R12M Order intake Order intake R12M 2 841 2 780 558 2 481 2 416 492 2 404 2 373 972 801 916 381 152 147 142 687 136 670 644 630 128 622 614 123 707 571 678 668 110 112 528 532 90
Slide 9: R12 EBIT & Net profit
R12 EBIT & Net profit EBIT (SEKm) Net Profit (SEKm) EBIT margin % 7% 8% 6% 3% 4% 2% 1% 1% 2% 191 181 159 132 108 111 102 50 52 17 21 23 15 8 -27 -29 -34 -38 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q1'25 9
Slide 10: Profit & Loss statement
Profit & Loss statement Qi Q1Full-year Amounts in SEK M 2025 2024 2024 Net sales 528,3 670,3 2558,0 Cost of goods sold -405,4 -542,0 -1994,7 Gross profit 122,9 128,2 563,2 Gross margin 23,3% 19,1% 22,0% Selling expenses -52,3 -46,8 -186,8 Administrative expenses -41,0 -38,7 -146,2 Research and devel
Slide 11: Cash flow from operating activities
Cash flow from operating activities Comments • Improved cashflow due Q1 Q1 Full-year Full-year Amounts in SEK M 2025 2024 2024 2023 to lower working capital Cash flow from operating activities before changes in working capital 19,2 54,1 268,7 84,2 levels. Increase(-)/decrease(+) inventories 55,6 91,
Slide 12: Summary
Summary • Net Sales and Order Intake fell short of expectation but markets like Canada and Benelux showed growth • Q1 was negatively impacted by a weakening dollar but with much sales in EUR profitability will increase over time • We have a growing number of interesting customer engagements, pilots
Slide 13: Q&A
Q&A 13