Maggie Beer Holdings Ltd. · ASX:MBH
Maggie Beer — Investor Presentation (June 2023)
24 slides from Maggie Beer's investor presentation, Jun 14, 2023
Slide 1: Strategic Growth Plan – Investor Briefing June 2023
NAME OF SECTION INVESTOR BRIEFING STRATEGIC GROWTH PLAN JUNE 2023
Slide 2: Contents
CONTENTS Recap of Trading Results 3 The Business Today 4 The Business Future 6 Our Enablers 19 Summary 21 Q&A 23 INVESTOR BRIEFING – JUNE 2023 2
Slide 3: Recap of Trading Results for Continuing Operations
RECAP OF TRADING RESULTS FOR CONTINUING OPERATIONS NET SALES REVENUE EBITDA Rising interest rates and inflation impacting consumer spending Higher freight, labour and energy costs combined with lower revenue in HGA impacting EBITDA 1H 2H Jan - Apr MBP HGA 12 FY22 FY23 $52.3M $49.9M 10 $9.9M • Highly
Slide 4: The Business Today
THE BUSINESS TODAY
Slide 5: Today: Strong Assets with Untapped Potential
TODAY: STRONG ASSETS WITH UNTAPPED POTENTIAL MARKET SCALABLE AND STRONG E-COMMERCE LEADING BRANDS FIT FOR PURPOSE BACK-END MANUFACTURING ASSETS Maggie Beer: Brand Tanunda innovation hub Global procurement awareness and equity and test kitchen capabilities Hamper Emporium: Core capability in hero Sca
Slide 6: The Business Future
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Slide 7: Our Vision: To Champion the Joy of Australian Food, Culture and Gifting
OUR VISION TO CHAMPION THE JOY OF AUSTRALIAN FOOD, CULTURE AND GIFTING OUR 5 YEAR ASPIRATION To create a $300M net sales revenue business with strong margins and return on assets
Slide 8: Total Addressable Market
TOTAL ADDRESSABLE MARKET FOOD $8.3B Cooking, Entertaining, Desserts, Dairy = $36.6B in CULTURE $5.8B scope market opportunity Kitchen, Home, Garden GIFTING $22.5B INVESTOR BRIEFING – JUNE 2023 8
Slide 9: Re-imagining the Business
RE-IMAGINING THE BUSINESS From: From: From: A specialist organic dairy A market leading hamper An iconic food brand & gifting business focussed on white milk To: To: To: A market leading An iconic food Superior quality dairy e-commerce platform that is & lifestyle brand in manufacturing with strong
Slide 10: Re-imagining Growth
RE-IMAGINING GROWTH Realising the untapped potential of our assets by reframing MBH’s distinct business structures into a unified force OPTIMISE & EXPAND THE SCALE E-COMMERCE UNIFY ASSETS MAGGIE BEER BRAND PLATFORM • Retain PCF asset and invest in • Grow the core by increasing • Strengthen the found
Slide 11: Optimise & Unify Assets
01 Re-Imagining Growth: OPTIMISE & UNIFY ASSETS
Slide 12: Dairy Asset Is Strategically Important to Our Growth
DAIRY ASSET IS STRATEGICALLY IMPORTANT TO OUR GROWTH STRATEGIC RATIONALE: KEY PRIORITIES: Category Attractiveness 1. OPTIMISE SITE FOR 2. ENHANCE INNOVATION IN EXISTING Consumer demand for premium dairy OPERATIONAL EFFICIENCY AND UPGRADED CAPABILITY continues to grow: Take Home Value $m YOY Growth R
Slide 13: Expand the Maggie Beer Brand
02 Re-Imagining Growth: EXPAND THE MAGGIE BEER BRAND
Slide 14: Expand the Maggie Beer Brand
EXPAND THE MAGGIE BEER BRAND Grow Net Sales from $32M to $125M over 5 years “GOOD FOOD” “GOOD LIFE” Expand Food Offer – TAM $7.0B Enter New Verticals – TAM $5.8B MB Aspiration $100m Net Sales Revenue MB Aspiration $25m Net Sales Revenue COOKING ENTERTAINING DESSERTS KITCHEN HOME GARDEN TAM $1.7B TAM
Slide 15: Expand the Maggie Beer Brand: Good Food
EXPAND THE MAGGIE BEER BRAND: GOOD FOOD Brand expansion across three key categories SUPERMARKETS & ONLINE (RECIPES, BUNDLES & GIFTS) CORE FY24 FY25 Stocks Broths Finishing Sauces + Pasta & Sugos expansion + NEW COOKING Cheese Cheese Inhouse + + Paste Selective Pate NEW Rotations ENTERTAINING Non-Alc
Slide 16: Expand the Maggie Beer Brand: Good Life
EXPAND THE MAGGIE BEER BRAND: GOOD LIFE Inspired by Maggie’s essentials for kitchen, home & garden ONLINE & EXCLUSIVE RETAIL FY23 FY24 FY25 Essentials Essentials + Baking Cooking + Expand KITCHEN Table Setting Baskets Entertaining + Expand HOME Essentials + Expand GARDEN INVESTOR BRIEFING – JUNE 202
Slide 17: Scale E-commerce Platform
03 Re-Imagining Growth: SCALE E-COMMERCE PLATFORM
Slide 18: E-commerce Focus Areas
E-COMMERCE FOCUS AREAS Strengthen the foundations to scale STRENGTHEN THE IMPROVE DEVELOP CONVERSION ON NEW OFFERS FOUNDATIONS CORE BUSINESS & VERTICALS • Deliver operational • Optimise the websites • Keep the range fresh excellence end to end for “Mobile First” to meet evolving market needs • Focus
Slide 19: Our Enablers
OUR ENABLERS
Slide 20: Key Enablers for Growth
KEY ENABLERS FOR GROWTH PEOPLE & BRAND & DIGITAL CAPABILITY MARKETING ECOSYSTEM Exceptional customer Owners mindset Brand building experience Innovation Content creation Refresh the 3 websites Refine tech stack to Data and analytics Advertising production support the strategy INVESTOR BRIEFING – JUN
Slide 21: Summary
MAGGIE Se SUMMARY tH HOLDINGS a
Slide 22: Summary
SUMMARY OUR VISION & BUSINESS TODAY BUSINESS FUTURE ASPIRATION STRONG ASSETS TO CHAMPION THE RE-IMAGINING WITH UNTAPPED JOY OF AUSTRALIAN FOOD, GROWTH POTENTIAL CULTURE AND GIFTING Optimise and Market leading brands unify assets 5 year aspiration: To create a $300M Scalable and fit for net sales rev
Slide 23: MAGGIE
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Slide 24: Disclaimer
DISCLAIMER Important Notice and Disclaimer This presentation has been prepared by Maggie Beer Holdings Ltd (MBH) to provide summary information about MBH and its subsidiaries. This presentation is provided for information purposes only. The information in this presentation is in a summary form, does
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