Johnson Outdoors Inc. · NASDAQ:JOUT

Johnson Outdoors — Investor Presentation (2023)

23 slides from Johnson Outdoors's investor presentation, 2023

  1. Slide 1: 2023 Investor Presentation

    ——2023 —— INVESTOR PRESENTATION

  2. Slide 2: Johnson Outdoors family of core brands

    Johnson Outdoors is a family of core brands preferred by consumers for creating the best possible outdoor experiences. Through innovative, top-quality products, we earn industry awards, customer loyalty, and above all, consumer trust. 1,500 20 80 16 $743.4 $66.3 EMPLOYEES FACILITIES COUNTRIES PRODUC

  3. Slide 3: Founded more than 50 years ago by Sam Johnson

    Johnson Outdoors was founded more than 50 years ago by Sam Johnson, a spirited adventurer and passionate outdoorsman. Part of the Johnson Family Enterprises: ‒ JOHNSON OUTDOORS ‒ S.C. JOHNSON ‒ JOHNSON FINANCIAL GROUP ➣IPO 1987 Sam Johnson, Founder JOUT:NASDAQ | 3

  4. Slide 4: Helen Johnson-Leipold, Chairman & CEO

    Johnson Outdoors is led by Helen Johnson-Leipold, Sam’s daughter and the fifth generation of the Johnson family. ➣ Became Chairman and CEO in 1999 ➣ Has 30+ years of strategic marketing and branding, global operations and strategic planning experience Helen Johnson-Leipold, Chairman & CEO JOUT:NASDA

  5. Slide 5: Our Purpose and Our Vision

    Our passion for the outdoors creates a positive Our Purpose impact on the lives of more people and more communities for generations to come. Be known as the most innovative outdoor Our Vision equipment company, trusted to make a positive difference in people’s lives. JOUT:NASDAQ | 5

  6. Slide 6: Committed to making a positive difference for people and communities

    WE’RE COMMITTED TO MAKING A POSITIVE DIFFERENCE FOR PEOPLE AND COMMUNITIES ➣ Our People are our biggest asset ➣ Trust and Respect for All ➣ Innovation in everything we do We continue to build the capabilities to drive environmental ➣ Leave the world a better place action as a company and with our co

  7. Slide 7: Attractive consumer dynamics in outdoor recreation products

    1. Attractive consumer dynamics in outdoor recreation products 2. Market-leading brands with strong, consumer-focused innovation 3. Strategic initiatives focused on driving accelerated profitable growth 4. Strong financial performance and great cash flow JOUT:NASDAQ | 7

  8. Slide 8: Market-leading brands with strong, consumer-focused innovation

    WITH STRONG, CONSUMER-FOCUSED INNOVATION FISHING DIVING CAMPING WATERCRAFT RECREATION $526.6 M $78.9 M $70.4 M $67.9 M FY2022 net sales FY2022 net sales FY2022 NET SALES FY2022 net sales Fishing motors Regulators Tents Kayaks & canoes Fish finders Buoyancy compensators Personal & family cooking Fish

  9. Slide 9: Fishing: combining consumer insights with technology

    Johnson Outdoors continues to combine consumer insights with technology innovations to delight anglers—reimagining and redefining trolling motors, underwater imaging and the ultimate experience of fishing. JOUT:NASDAQ | 9

  10. Slide 10: Continued leadership position in fishing electronics

    HUMMINBIRD MEGA Live Imaging™ TargetLock™ brought home our 11th ICAST “Best in Category for Electronics” win in 12 years. Continued leadership position in fishing electronics FY 2022 Fishing Sales down 5% and Operating Profit Margin of 12.1% Ultrex™ trolling motors, with years of proven performance,

  11. Slide 11: SCUBAPRO brand inspiring divers worldwide

    The SCUBAPRO brand is committed to inspiring divers worldwide, with intuitive, sophisticated designs that make the most of leading- edge technologies. SCUBAPRO demonstrates a deep understanding of what divers want down deep— the BEST. JOUT:NASDAQ | 11

  12. Slide 12: Diving: solid trends coming out of the pandemic

    Solid trends Scuba Diving magazine coming out of ScubaLab Testers Choice The SCUBAPRO® Level BCD offers eye-catching graphics the pandemic while advancing comfort and performance FY 2022 Diving Sales up 14% and Red Dot Award – Product Operating Profit Design The SCUBAPRO® 2022 Margin of 6.0% Seawing

  13. Slide 13: Eureka! and Jetboil camping

    Together, Eureka! and Jetboil continue to build on top technology, engineering and insights, to bring campers at all levels a peak experience in the great outdoors. JOUT:NASDAQ | 13

  14. Slide 14: Camping: building on strong pandemic-related participation

    Best Portable Gas Grill 2022 The Eureka!® SPRK Camp Grill™, Building on strong described by Men’s Health as “a no- nonsense grill to throw into the car” for your weekend getaway, features pandemic-related a compact, all-in-one design. participation FY 2022 Camping Sales up 12% and Operating Profit M

  15. Slide 15: Watercraft brands shaping canoes, kayaks and paddles

    With the world’s oldest, largest and most revered watercraft brands, Johnson Outdoors continues to shape canoes, kayaks and paddles to the needs of our consumers—and thereby shape the industry’s future. JOUT:NASDAQ | 15

  16. Slide 16: Watercraft: leveraging technology that resonates with consumers

    Leveraging technology that Best Overall Fishing Canoe for 2022 The Discovery 119 Solo Sportsman blends the simplicity of a classic solo canoe with the resonates with agility of a kayak for grab-and-go ease. consumers FY 2022 Watercraft Recreation Sales up 2% and Best Fishing Boat for 2022 The Sports

  17. Slide 17: Focused on driving accelerated profitable growth

    FOCUSED ON DRIVING ACCELERATED PROFITABLE GROWTH POWERFUL CONSUMER SUSTAINING INNOVATION ADVANCING DIGITAL INSIGHTS LEADERSHIP LEADERSHIP We continue to earn the trust of We’re strategic about integrating We continue to optimize our experienced outdoor enthusiasts the right new technologies and digi

  18. Slide 18: Strong financial performance

    ST R O N G F I N A N C I A L SALES ($, M) CASH FROM OPS ($, M) OPERATING MARGIN (%) 2022 743.4 -62.1 8.9 2021 751.7 58.3 14.8 2020 594.2 61.5 12.0 2019 562.4 45.8 11.3 2018 544.3 63.4 11.6 FY 2022 results impacted by supply chain challenges JOUT:NASDAQ | 18

  19. Slide 19: Capital allocation and average dividend yield

    • Invest organically in AVERAGE DIVIDEND YIELD the business 2022 1.1% • Targeting enhanced technology and 2021 0.7% innovation with M&A 2020 0.7% • Committed to a 2019 0.8% meaningful dividend 2018 0.6% each year JOUT:NASDAQ | 19

  20. Slide 20: FY 2023 first quarter results

    FY 2023 PROFIT BEFORE NET SALES NET INCOME INCOME TAXES $178.3 M $5.9 M $8.2 M 3.3% of Sales 4.6% of Sales (AS OF 12.30.22) JOUT:NASDAQ | 20

  21. Slide 21: We're focused on:

    We’re focused on: • Working hard to replenish inventory levels with our loyal customers • Monitoring demand and proactively managing higher- than-normal inventory levels • Continuing to look at all options to mitigate challenges in overall profitability • Leveraging our strong balance sheet JOUT:NAS

  22. Slide 22: Questions?

    c 1. Attractive consumer dynamics in outdoor recreation products 2. Market-leading brands with strong, consumer-focused innovation 3. Strategic initiatives focused on driving accelerated Questions? profitable growth Contact investors@johnsonoutdoors.com. 4. Strong financial performance Certain matte

  23. Slide 23: JohnsonOutdoors.com

    JOHNSONOUTDOORS.COM

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