Jyothy Labs Limited · NSE:JYOTHYLAB
Jyothy Labs — Q3 FY2021 Earnings Presentation
34 slides from Jyothy Labs's earnings presentation, Jan 27, 2021
Slide 1: Cover letter to stock exchanges
January 27, 2020 To, National Stock Exchange of India Limited Exchange Plaza, Bandra Kurla Complex, Bandra (East), Scrip Code: JYOTHYLAB Mumbai - 400051 BSE Limited Phiroze Jeejeebhoy Towers, Dalal Street, Scrip Code: 532926 Mumbai - 400 023 Dear Sir, Sub: Copy of Presentation With reference to the
Slide 2: Jyothy Labs logo
Slide 3: Presentation Q3 FY2021
PRESENTATION Q3 FY2021 January 27, 2021 2
Slide 4: Contents
➢ About Us ➢ Market Scenario ➢ Our Resilient Performance CONTENTS Title will com here ➢ Result Highlights Subtitle will come here ➢ Brand Performance & Initiatives ➢ Way Forward www.jyothylabs.com 3
Slide 5: About Us
ABOUT US • Founded in 1983 by a first generation entrepreneur, our ‘Chairman Emeritus’ Mr MP Ramachandran. • Jyothy Labs is primarily in Home Care (includes Fabric wash, Dishwash and Household Insecticide) and Personal Care segments which constitute 50% of the Indian FMCG industry. • Our Key Product
Slide 6: Market Scenario
MARKET SCENARIO • Healthy Consumer Demand Trends across Home and Personal Care Categories • Strong Rural Demand and improved urban consumption trends. • Growth momentum backed by General Trade with gradual recovery in Institutional Business (Modern Trade and Canteen Store Department). • Consumer cha
Slide 7: Our Resilient Performance
OUR RESILIENT PERFORMANCE PORTFOLIO FLAWLESS FINANCIAL AGILITY EXECUTION PRUDENCE Double Digit Sales Growth in Q3FY21. PORTFOLIO AGILITY Leverage on our core ‘Essential & Hygiene’ Product Portfolio. FLAWLESS EXECUTION Determination, Passion and Commitment of every member of Jyothy Labs has ensured i
Slide 8: Portfolio Agility
PORTFOLIO AGILITY DISHWASH Exo Bar, Gel, Scrubber, Vegetable &Surface Cleaner Pril Liquid Dishwash & Bar PERSONAL CARE Margo (Neem Based) OUR CORE Soap, Facewash, Handwash, Sanitizer ESSENTIAL & HYGIENE DETERGENTS PORTFOLIO Ujala Instant Dirt Dissolver & Fast Wash Bar, Mr White Henko Stain Care & He
Slide 9: Flawless Execution
FLAWLESS EXECUTION Go To Market (‘GTM’) • Urban Markets: Geographic expansion of existing brands and more frequent servicing to retailers • Adding more Sub-stockists and focus on Van Coverage to enhance Rural Coverage • Omnichannel Focus to service the consumer New Launches • Addition to Hygiene Por
Slide 10: Financial Prudence
FINANCIAL PRUDENCE SALES VOLUME • Detailed SKU and Plant Specific Sales Planning for ensuring seamless supply to consumers across India. EBITDA • Focus on improving channel partners ROI with minimum stock with R distributors and frequent servicing at retailer’s end I • Cost optimisation & controlled
Slide 11: Result Highlights – Q3FY21 Snapshot (Consolidated)
RESULT HIGHLIGHTS – Q3FY21 SNAPSHOT (CONSOLIDATED) Revenue up 13.3% (FMCG Sales up by 15.1% and Volume up by 15%). Gross Margin at 48.8% from 48.7% in the same period last year. A&P Spend at Rs 35.3 Crores versus Rs 25.2 Crores in the same period last year, an increase by 40%. Operating EBITDA at 16
Slide 12: Result Highlights – YTDFY21 Snapshot (Consolidated)
RESULT HIGHLIGHTS – YTDFY21 SNAPSHOT (CONSOLIDATED) Revenue up 7.3% (FMCG Sales up by 8.9% and Volume up by 9.8%). Gross Margin at 47.6% from 47.8% in the same period last year. Operating EBITDA at 17.2% (Rs 243.6 Crores) versus 16% (Rs 210.5 Crores) in the same period last year, an increase by 15.7
Slide 13: Category Wise Net Revenue
CATEGORY WISE NET REVENUE QUARTER ENDED NINE MONTHS ENDED CATEGORY KEY BRAND CY PY GR % CY PY GR % Ujala FW, Henko, Mr White, Ujala Crisp & Fabric Care Shine 176 172 2.3% 489 552 -11.4% Dishwashing Exo, Pril 182 150 21.1% 530 440 20.6% Household Insecticides Maxo 47 43 10.0% 171 117 45.8% Personal C
Slide 14: Q3 FY21 Snapshot of Company's Performance (Consolidated)
Q3 FY21 SNAPSHOT OF COMPANY’S PERFORMANCE (CONSOLIDATED) QUARTER ENDED NINE MONTHS ENDED PARTICULAR/GROWTH CY PY % CHANGE CY PY % CHANGE REVENUE FROM OPERATION 477 421 13.3% 1,414 1,318 7.3% OPERATING EBITDA 79.8 66.3 20.3% 243.6 210.5 15.7% PAT 53.2 45.0 18.2% 163.4 136.0 20.1% EPS (INR) (NOT ANNUA
Slide 15: EBITDA Movement (Consolidated)
EBITDA MOVEMENT (CONSOLIDATED) PARTICULARS Q3FY21 YTDFY21 EBITDA % - PREVIOUS PERIOD 15.8% 16.0% GROSS MARGIN 0.0% -0.2% EMPLOYEE COST 0.7% 0.2% ADVERTISEMENT & SALES PROMOTION -1.4% 0.6% OTHER EXPENDITURE 1.7% 0.7% EBITDA % - CURRENT PERIOD 16.7% 17.2% * Other Expenditure includes donation of Rs 5
Slide 16: Brand Performance and Initiatives
BRAND PERFORMANCE AND INITIATIVES 15
Slide 17: Our Category Strategy
OUR CATEGORY STRATEGY HOUSEHOLD POST WASH MAIN WASH DISH WASH PERSONAL CARE INSECTICIDES • Extending • Establishing • Leveraging • Increasing • New Extensions Dominant uniqueness Two brand footprint • Differentiated position • Building for portfolio • Winning propositions on • Premiumisation future
Slide 18: Category Wise Business Share (Q3FY21)
CATEGORY WISE BUSINESS SHARE (Q3FY21) FABRIC CARE (MAIN WASH) 25% FABRIC CARE (POST WASH) 12% DISHWASHING OTHER 38% HI 4% 10% PERSONAL CARE 11% 17
Slide 19: Fabric Care - 37% of Total Business
FABRIC CARE - 37% OF TOTAL BUSINESS Q3FY21 Category Growth in % Fabric Care 2.3% 18
Slide 20: Fabric Care (Post Wash) – Ujala Supreme
FABRIC CARE (POST WASH) – UJALA SUPREME Market Share in % Brand CY 17 CY 18 CY 19 Ujala Fabric Whitener 80.4% 80.6% 81.7% Source – AC Nielsen (CY - Calendar Year) Brand Performance: • Ujala Supreme sales have witnessed consistent upward momentum from last quarter which indicates demand revival post
Slide 21: Fabric Care (Post Wash) – Ujala Crisp & Shine
FABRIC CARE (POST WASH) – UJALA CRISP & SHINE Brand Performance: • Partial opening of offices and school is helping the demand revival. • Brand is continuing to indicate an improved growth trajectory over previous quarter. Marketing initiatives: • Continued brand investments on TV featuring Supersta
Slide 22: Fabric Care (Detergents) – Ujala
FABRIC CARE (DETERGENTS) – UJALA Market Share in % (Kerala) Brand CY 17 CY 18 CY 19 Ujala Instant Dirt 17% 17% 16% Dissolver(‘IDD’) Source – AC Nielsen Brand Performance: • The brand maintains its leadership position as the largest mid priced detergent brand in Kerala Marketing initiatives: • Contin
Slide 23: Fabric Care (Detergents) - Henko
FABRIC CARE (DETERGENTS) - HENKO Brand Performance: • General Sales Channel continues to outperform with higher sales growth • Easing of restrictions at Institutional Sales (Modern Trade and Canteen Store Department) has helped the brand grow from this quarter • E-commerce continues to be a new high
Slide 24: Dishwashing - 38% of Total Business
DISHWASHING - 38% OF TOTAL BUSINESS Q3FY21 Market Brand CY18 CY19 Category Growth in % Share Progress in Exo Bar 11.1 11.2 Dishwash 21.1% % Pril liquid 16.7 16.0 EXO AND PRIL - LIQUID DISHWASH AND BAR Source – AC Nielsen (Calendar Year) • Households focussing on Health & Hygiene aiding dishwash bran
Slide 25: Exo and Pril: Winning with the Consumers
EXO NEWAND PRIL : WINNING LAUNCH: WITH SPECIALIST T-SHINE FLOOR THE CONSUMERS Digital Activity in association with Colors Social media platform Consumer Speak series on Exo Bar where where couples (including Gurmeet and Debina) engage in an consumers express their views on Exo Bar intimately emotion
Slide 26: New Product Launch: Exo All Surface Cleaner
NEW PRODUCT LAUNCH: EXO ALL SURFACE CLEANER 25 25
Slide 27: Exo and Pril: Our Continuous Innovation Journey
EXO NEWAND PRIL : OUR LAUNCH: CONTINOUS T-SHINE INNOVATION JOURNEY… FLOOR SPECIALIST Antibacterial Exo Antibacterial Exo Exo Bioh Fresh Exo Disinfectant Ginger Twist Dishwash Super Gel (Vegetable Cleaner) All Surface Cleaner Jan 2019 Jul 2019 Sep 2019 Oct 2019 Jul 2020 Sep 2020 Dec 2020 Pril Tamarin
Slide 28: Household Insecticides - 10% of Total Business
HOUSEHOLD INSECTICIDES - 10% OF TOTAL BUSINESS Q3FY21 Market Brand CY18 CY19 Category Growth in % Share Maxo Coil 21.2 21.1 Household Insecticides 10.0% Progress in % Maxo Liquid Vaporiser 7.6 8.1 MAXO - LIQUID VAPORISER, COILS AND INCENSE STICKS • Consistent growths on Genius Combi aided by placeme
Slide 29: Digital Campaign & Retail Visibility
DIGITAL CAMPAIGN & RETAIL VISIBILITY Genius LV Promo Digital Campaign in TN Testimonial Campaign Retail visibility drive in North communication POP extended till Oct 28
Slide 30: Personal Care – 11% of Total Business
PERSONAL CARE – 11% of Total Business Q3FY21 Category Growth in % Personal Care 48.2% Brand Performance: • Margo continues to register strong growth. • The ongoing consumer trend for products made from natural ingredients seem to be aiding the growth 3D calendar – Visibility through 3 Print Ads acro
Slide 31: Way Forward
WAY FORWARD • We are at Inflexion Point. Our Core Essential & Hygiene Portfolio backed by management focus on consumer driven brand innovation & investment, technology and distribution will enable us to capture Higher Market Share • Company through its focus on strengthening brand franchise is on tr
Slide 32: Shareholding Pattern
SHAREHOLDING PATTERN As on 31 December 2020 FII 12.46% DII 17.79% Promoter and Promoter Group 62.89% Public 6.86% FII DII Public Promoter and Promoter Group 31
Slide 33: Disclaimer
DISCLAIMER Some of the statements in this communication may be forward looking statements within the meaning of applicable laws and regulations. Actual results might differ substantially from those expressed or implied. Important developments that could affect the Company’s operations include change
Slide 34: Thank You
THANK YOU Contact for any queries Sanjay Agarwal – CFO Email: Sanjay.Agarwal@Jyothy.com Contact No: +91 22 6689 2800/+91 9167012328 33