Function X — Viggle — Investor Presentation (September 2012)
16 slides from Function X's investor presentation, Sep 27, 2012
Slide 1: Investor Presentation September 2012
Vv viggle Investor Presentation September 2012
Slide 2: Forward-looking statements
In addition to historical information, this presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are those that predict or describe
Slide 3: Watch TV, Get Rewards
Watch TV, Get Rewards viggle The second screen platform for TV. Any channel, any time. Royal Pains Viggle makes TV better ..more social ..more fun ..more engaging. Vv viggle
Slide 4: Executive Summary
Executive Summary
Slide 5: Viggle at a Glance
Viggle ata Glance Overview Engagement +1.10M total registered users, August 2012, «85 minutes active per session o eLaunched January 2012 °19% Completed engagements/Ad eMobile-based loyalty program for TV Impressions, August 2012 @ -Consumer engagement platform that °295,097 monthly active users « c
Slide 6: Simple Idea
Simple Idea 36 hours of TV every week waiched by the average American 80% use second screen wiii!e watching TV per American House @ 18 loyalty memberships 07 averag More than S iter by the average Fi be peverys ay 9.5 hours of social games played every week onaverage by the 8mm social gamers who pla
Slide 7: Viggle Makes TV Better
Viggle Makes TV Better ——, —— Discovery _ Loyalty Social _ Content -What friends are watching Real Rewards «Chat during show | MyGuy «Which shows are popular Streaksand Quests | -Follow friends | Viggle LIVE -What has the most chatter «Connect through Facebook | -Exclusive trailers and clips «Twitte
Slide 8: Team
Team Management Robert F.X.Sillerman Executive Chairman & CEO CKX, SFX Entertainment, SFX Broadcasting John Small CFO GLG Partners Greg Consiglio EVP of Business Development AOL, Ticketmaster Chris Stephenson President Interscope Records, Microsoft Geir Magnusson Chief Technology Officer Gilt Groupe
Slide 9: Business Overview
Business Overview
Slide 10: Advertiser Growth
Advertiser Growth 2012 Quarterly Ad Revenue ($000s) No. of Advertisers in Quarter No. of Advertisers Spending $100k+ in Quarter 8 $2144 2012 Booked Revenue by 7 No, Advertisers by Level of MESIUS Ses Advertiser Category é 2012 Booked Revenue sokedrevenue plus 3 weighted pipeline sof September 24 201
Slide 11: Roadmap
Roadmap Phase | Phase | »Use points to drive early momentum »Strategic advertiser relationships »Testing / Learning incentive curves »Building non-points utility (Viggle Live, MyGuy, etc.) »Ad sales metrics development Phase lll »Drive accelerated user growth via strategic partnerships and other cha
Slide 12: User Growth
User Growth 1500,000, 1125000 750,000, 375000. We expect several events will drive significant user growth in Fall 2012: *DIRECTV Partnership *MyGuy NFL/NCAA in September and October «MyGuy NCAA Basketball in November »MyGuy NBA in November Fall TV Season with Viggle LIVE coverage of 90 shows per we
Slide 13: DIRECTV Partnership
DIRECTV Partnership Vv By viggle DIRECTV} 2"4 largest pay-TV operator with 20m+ customers Driving customer acquisition for DIRECTV and Viggle + DIRECTV is marketing Viggle through on-air, digital, set-top box, print, social and other direct customer channels + Viggle users who switch to DIRECTV earn
Slide 14: MyGuy Real Time Fantasy Sports
MYGUY Real Time Fantasy Sports Pick Any Player. Any Game. Any Time. He Scores, You Score Points. Convert Your Points for Real Rewards. Week 1 Results: 50% of all unique users who checked into a game played MyGuy -The average user who played MyGuy played during two games in Week1 86% of players state
Slide 15: Viggle LIVE
This question's worth2,000; ‘Who will win Album the Ye by adele -Viggle LIVE drives app engagement and retention -Win Win Win -Brands get more consumer engagement -Networks get more viewer retention -Users have fun playing -Viggle LIVE expanding to 90 shows per week in Fall season wiggle
Slide 16: Thank You
Vv viggle Thank You