Slide 1: Investor Update
Investor Update January 2024 AUDIOBOOM.COM
Slide 2: Stuart Last and Brad Clarke
STUART LAST BRAD CLARKE CHIEF EXECUTIVE CHIEF FINANCIAL OFFICER OFFICER 1
Slide 3: 1. Podcast Market & Business Model
1. PODCAST MARKET & BUSINESS MODEL 2
Slide 4: Podcast Industry – Opportunity
Podcast Industry – Opportunity 2023 2030 $4 Billion Projected 22% CAGR $16 Billion Global Revenue Global Revenue DRIVEN BY AUDIENCE GROWTH PODCAST LISTENERS INCREASED BY 25% SINCE 2020 LISTENING TIME INCREASED BY 100% SINCE 2020 = TOTAL CONSUMPTION INCREASED BY 150% IN 3 YEARS SOURCE: Grand View Res
Slide 5: Business Model
Business Model AUDIOBOOM POWERS PODCASTING OUR PLATFORM CONNECTS ADVERTISERS WITH CONTENT, AND DISTRIBUTES TO AUDIENCES GLOBALLY AUDIENCE CREATORS ADVERTISERS 4
Slide 6: The Model Delivers Growth
The Model Delivers Growth AUDIOBOOM REVENUE & ADJUSTED EBITDA (US$M) 74.9 Revenue Adjusted EBITDA 60.3 65% CAGR 26.8 22.3 11.7 6.1 3.1 3.6 -5.7 -5.1 -2.9 -1.8 2017 2018 2019 2020 2021 2022 The Audioboom model has consistently delivered revenue growth: 1,100% or 65% CAGR between 2017 and 2022 5
Slide 7: 2. Performance Update
2. PERFORMANCE UPDATE 6
Slide 8: Q4 2023 Financial Overview
Q4 2023 Financial Overview $19.2M $0.2M $3.7M Q4 2023 REVENUE Q4 2023 ADJ. EBITDA CASH § Return to revenue growth § Return to quarterly § $3m at 30th Sept 2023 mode in Q4 adjusted EBITDA profitability § Return to cash generation § Up 5% vs Q4 2022 in Q4 § EBITDA during 2023 § Up 37% vs Q3 2023 impac
Slide 9: 2023 Revenue Contribution & Revenue Share
2023 Revenue Contribution & Revenue Share 2023: 55% 2022: 71% 2023: 23% 2023: 22% CONTRIBUTION 2022: 15% 2022: 20% TO GROUP REVENUE § Maiden annual PREMIUM SHOWCASE adjusted EBITDA SONIC profit § Q4 adjusted EBITDA REVENUE of $1.6M (up XX% on 15% SHARE 22% Q4 2020 and XX% on Q3 2021) § XXX XXX XXX 4
Slide 10: Q4 Key Drivers
Q4 Key Drivers Network and Inventory Growth; § 1 billion advertising impressions created and made available for sale to brands in October 2023 § Audioboom now generates 8 available ad impressions per download (up from 5 in 2022) Showcase; § Record monthly revenue in November 2023 of $1.5m (up 50% on
Slide 11: KPI's – E-CPM
KPI’s – E-CPM E-CPM ($ per 1000 downloads) SHOWCASE – ADVERTISING MARKETPLACE $59 DEMAND $56 $56 $55 PROGRAMMATIC ECOSYSTEM| INTERNATIONAL SALES | DIRECT SALES $54 $51 $49 $50 $43 $41 SHOWCASE $41 $38 $36 $37 $30 SUPPLY $26 600M IMPRESSIONS | 8,000 PODCASTS Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
Slide 12: KPI's – Brand Count
KPI’s – Brand Count BRAND COUNT REVENUE FROM CUSTOMER BASE 8,406 8,042 7,960 PERFORMANCE BRANDS 6,498 AWARENESS BRANDS 5,699 5,944 5,638 4,045 3,634 3,745 3,171 § ‘Performance’ or ‘Direct Response’ brands are more vulnerable to macro 2,262 economic headwinds Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 21 21
Slide 13: KPI's - Downloads
KPI’s - Downloads GLOBAL DOWNLOADS - monthly (M) US PODCAST PUBLISHER RANKINGS (VOLUME AND REACH) 126 124 125 124 127 US WEEKLY ANNUAL 113 110 REACH CHANGE 110 108 99 1 STITCHER MEDIA 14.7M 60% 92 87 2 AUDACY PODCASTS 7.6M 38% 81 77 73 6.7M 3 AUDIOBOOM 56% 63 4 NPR 6.6M -7% 5 WONDERY 6.4M 121% 6 CUM
Slide 14: Revenue & Cost Analysis
Revenue & Cost Analysis AUDIOBOOM REVENUE vs OPEX 20.5 21 19.5 19.2 STAFF 18.4 TECH 16.9 16 16.4 OTHER 15.4 REVENUE 14 13.2 9.5 3.1 3.1 2.1 2.5 2.6 2.8 2.6 2.1 2.7 2.8 2.4 2.6 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 • 2023 quarterly opex consis
Slide 15: Working Capital
Working Capital AUDIOBOOM WORKING CAPITAL ANALYSIS Revenue Cash Collected Payments made Cash Held 21 19.5 21.8 19.2 18.4 19.8 19.3 19.1 16.4 18.3 16 18.6 17.6 15.4 17 17 16.6 16.5 14 16.9 16.7 16.3 15.9 14.8 8 8.1 5.8 5.3 5.1 3.3 3.7 3 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023
Slide 16: 3. Future Focus
3. FUTURE FOCUS 15
Slide 17: Future Focus
Future Focus Growth of the Audioboom Creator Network; § Q4 signings provide 5 million monthly downloads in 2024 § Strong new business pipeline with independent shows transitioning to more stable networks Brand Growth; § Sonic brand platform has stronger budget commitments for 2024 as US expects cons
Slide 18: Future Focus
Future Focus Market Improvements; § Improved sentiment in advertising industry fueled positive Upfronts booking season § Audioboom currently has more than $47m of revenue booked for 2024 Revenue Share Improvements; § New creator partnerships come with improved revenue shares for Audioboom § Audioboo
Slide 19: 2024 Outlook
2024 Outlook BLUECHIP 20% + AD MARKET RECOVERY + SHOWCASE 20% ANNUAL + CUSTOMER + SONIC 30% ANNUAL NETWORK GROWTH GROWTH GROWTH GROWTH = Forecasted record $78.8m 2024 Revenue + IMPROVED $2.5m DECREASE IN REVENUE MINIMUM SHARES GUARANTEES = Forecasted return to adjusted EBITDA profit
Slide 20: Q&A
«B Audioboom Q&A
Slide 21: Contact Us
CONTACT US Stuart Last Chief Executive Officer stuart@audioboom.com Brad Clarke Chief Financial Officer brad@audioboom.com