Briscoe Group Limited · NZX:BGP
Briscoe — H1 FY2022 Earnings Presentation
18 slides from Briscoe's earnings presentation, Aug 1, 2021
Slide 1: Half Year
Half Year 26 week period ending 1 August 2021
Slide 2: Contents
Contents 3. Highlights 4. Growth Equation 5. Sales 6. Gross Profit Margin % 7. Net Profit After Tax 8. Online 10. Customer Satisfaction 11. Customer Segmentation 12. Team 13. Community 14. Strategy 16. Moving Forward 17. Financial Summary 2.
Slide 3: Highlights Half Year Period ended 1 August 2021
Highlights Half Year Period ended 1 August 2021 Record HY Sales Record HY NPAT ● Group sales +22.58% to $358.4m ● NPAT up 69.63% to $47.5m ● Homeware sales +20.77% to $222.6m ● Sporting goods sales +25.66% to $135.8m Online Performance Strong Balance Sheet Improvement ● Net cash at period end $93.9m
Slide 4: The Growth Equation
The Growth Equation Foundations Strategic Programme Sustainable Business Growth Consistent high ● financial performance ● Sales Future New ● Experienced Supply Revenues ● Gross management team Chain Profit Lean and effective NPAT ● business model ● ● Strong balance sheet ● Global brands ● Customer ●
Slide 5: Sales
Sales Solid year-on-year Continuing strong Combination of new 6 new Rebel Sport, sales increases pre growth across stores, online and 2 new Briscoes and post lockdowns both segments. strategic initiatives Homeware stores. driving growth. 5.
Slide 6: Gross Profit Margin %
Gross Profit Margin % ● Strong margin gains across both Homewares and Sporting Goods ● Step-change increase in Group GP% driven by: ○ Post lockdown increased consumer demand ○ Enhanced analysis and management of promotional activity ● Supply chain initiatives to optimise: ○ Ordering ○ Allocations ○
Slide 7: Net Profit After Tax
Net Profit After Tax (NPAT) Significant increase in NPAT driven by: ● Post lockdown impact on consumer sentiment: ○ Lifestyle choice in relation to time at home and personal wellbeing ● Enhanced analysis and management of promotional activity ● Supply chain initiatives ● Online growth as a result of
Slide 8: Online Share of Total Group Sales
Online Share of Total Group Sales Enforced store closures due to lockdowns spiked online mix 2020/21. Post lockdown step-change in online mix further enhanced by: ● All stores achieving online fulfilment capability ● Nationwide roll-out of 'Click and Collect' ● Digital picking initiative introduced
Slide 9: Online Experience
Online Experience SENT OVER >15,000 ORDERS/WEEK From customer UX to market BRISCOES 660,000 leading fulfilment ORDERS SO FAR THIS YEAR >9,700 ORDERS/WEEK REBEL INCREASE IN ONLINE AVAILABILITY AT THE WE NOW FAR GREATER START OF 2021 HAVE ALL AVAILABILITY 40 88 WITH A HUGE REDUCTION IN STORES STORES F
Slide 10: Customer Satisfaction
Customer ● Relentless focus on improving customer ● Over 230,000 pieces of customer satisfaction is delivering great results – feedback a year 3-year view Satisfaction ● Both Briscoes and Rebel now ● Significant progress in Customer satisfaction approaching global best practice score in both Briscoe
Slide 11: 5 Distinct Customer Segments
5 Distinct Customer Segments with unique shopping behaviours ● Transactional data ● Working with strategic supply partners ● Data used to identify new category sales ● New omnichannel strategies used to create 10 key to personalise events and promotions opportunities and target the extended designed
Slide 12: Team
Team Stronger together: Investment in our team: ● Strategic focused Executive team ● Creation of a Briscoe Group specific management & leadership programme – ○ Creation in collaboration with EMA and capability group ○ Over 30 team members are currently enrolled on the programme ○ The objective is fo
Slide 13: Community
REBEL SPORT IS PROUD TO PARTNER WITH A LARGE RANGE OF SPORTING ORGANISATIONS Community ● Briscoe Group has been a proud partner of Cure Kids for over 17 years. 2021 has been a record-breaking year with over $490k raised so far. We are on track to achieve our target to raise more than $800k. ● Schola
Slide 14: Strategic Plan 2020-2023 On Track
Strategic Plan 2020-2023 On Track Attract FUTURE FUTURE NEW NEW SUPPLY SUPPLY CUSTOMER REVENUES REVENUES CHAIN CHAIN Grow Retain Market Leading Trusted Brands Strong Supplier Partners Our People 14.
Slide 15: Multi-Year Initiatives
Multi-Year Initiatives 2021 2022 & 2023 Attract Customer segmentation created In store electronic labelling Pilot In store digital tools launch Phase 2 of online digital picking CUSTOMER Grow Retain Express online fulfilment & Online order digital picking live premium delivery choices Increased Nort
Slide 16: Moving Forward from a Position of Strength
Moving Forward from a Position of Strength ● Continued strong trading performance in both Homewares and Sporting goods ● Strategic plan is delivering ahead of 1st year expectations ● Strong customer engagement from customer service improvements ● Enhanced promotional analytics has contributed to the
Slide 17: Financial Summary
Financial Summary HY Jul 18 HY Jul 19 HY Jul 20 HY Jul 21 FY Jan 19 FY Jan 20 FY Jan 21 FY Jan 221. Homeware revenue $000 186,701 191,503 184,347 222,628 403,159 410,908 439,234 Sporting Goods revenue $000 106,499 111,481 108,060 135,793 228,760 242,109 262,563 Group Total Revenue $000 293,200 302,9
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