Dadelo Sa · GPW:DAD
Dadelo Sa — Investor Presentation (2026)
23 slides from Dadelo Sa's investor presentation, 2026
Slide 1: Dadelo S.A. Business Presentation 2026
Dadelo S.A. Business Presentation 2026
Slide 2: Company profile
Company profile Dadelo is No 1 bike retailer in Poland. Dadelo specializes in selling bicycles, cycling apparel, parts and accessories. It operates under the brand name CentrumRowerowe.pl, offering customers the widest range of products in Poland along with the benefits of the largest online store i
Slide 3: Go-to-place for bikers in Poland
Go-to-place for bikers in Poland Dadelo S.A. owner of CentrumRowerowe.pl Business Presentation 2026 3
Slide 4: Polish bike market in numbers
Polish bike market in numbers Key numbers Sales channels 9% 1% ~ 1,2 mln ~ 1 bln € ~ 905 € 12% Annual bike sales Polish bike market Average bike price 45% 33% 79 300 TOP 1 % households with No of bikes for 1000 Producer in region at least one bike inhabitants CEE IBD SDS E-commerce Hipermarkets Bid
Slide 5: Market leader
Market leader Operation data Finance data 108 000 988 570 ~59% SKU on stock Orders in 2025 YtY growth 2025/24 485 zł Average net basket value +350 Employees 50 mln € Public offering price Dadelo S.A. owner of CentrumRowerowe.pl Business Presentation 2026 5
Slide 6: Over 500 leading bike brands in the offer
Over 500 leading bike brands in the offer Bikes Parts, Accesories and Clothes +138 000 Bicycles from 65 brands + 390 000 Parts from 256 brands +380 000 Accessories from 270 brands +185 000 Cycling clothes from 127 brands Dadelo S.A. owner of CentrumRowerowe.pl Business Presentation 2026 6
Slide 7: Base of customers
Base of customers which translates into an increase in traffic… The offer is adequate for each group… mln 30,8 25,1 27 21,3 16 16,7 Cycling enthusiasts 2020 2021 2022 2023 2024 2025 City cyclists Recreational cyclists as well as the number of orders 716 x 1 000 557 499 425 Users in 2025 +9,1 mln 264
Slide 8: Company values
Company values WIDE CAREFULLY EFFICIENT STRONG IT EFFICIENT AND CUSTOMER CUSTOMER BASE SELECTED OFFER MARKETING BACKGROUND FAST LOGISTICS EXPERIENCE Knowledge about A specialized Dedicated A modern After-sales individual customer A selected offer internet marketing development teams logistics center
Slide 9: House brands
House brands The backbone of the brand’s offer are bikes made A brand known and appreciated by customers with the utmost attention to detail from start to primarily for its value for money accesories. finish by a single fitter. It has been on the market for almost seven years. Its A brands offer con
Slide 10: New head office and warehouse
New head office and warehouse In November 2022, the company transferred to “A We currently operate on a warehouse area of class” office building in city centre. 12.500 square meters in Bydgoszcz and 17.500 square meteres in Zelgoszcz. Dadelo S.A. owner of CentrumRowerowe.pl Business Presentation 202
Slide 11: Efficient and modern logistics
Efficient and modern logistics In-house logistics External logistics Up to 7 000 orders per day +390 service points across the country Warehouse SPO 30 000 m² ~22% high level warehouse space orders picked up from SPO Integration of human work, machines and Share of shipments delivered within systems
Slide 12: Customer experience
Customer experience Customer satisfaction Maintaining the customer 4,9/5 Rating based on 57 244 opinions Customer Lifetime Value 99% Clients recommend the company Dadelo S.A. owner of CentrumRowerowe.pl Business Presentation 2026 13
Slide 13: Highest standards - trends and innovations
Highest standards - trends and innovations At Dadelo, we thoughtfully follow the Dadelo constantly invest in people To promote our brand and the products latest trends in the e-commerce industry. and gear. Our goal is to provide the we sell, we cooperate with the most We educate our employees, test
Slide 14: Biggest retail TV and cinema campaign in Poland
Biggest retail TV and cinema campaign in Poland Since the beginning of the 2022 season, we have performed one of the most extensive cinema and broadcast campaigns for retail in Poland and Central and Western Europe. We are a bicycle service company that is the only innovative advertising service. Ou
Slide 15: Omnichannel model
Omnichannel model Megastore in Warsaw (04.2023) Megastore in Wrocław (02.2024) Megastore in Gdańsk (02.2025) Megastore in Poznań (06.2025) Megastore in Kraków (10.2025) Megastore in Rzeszów planned on 03.2026 Megastore in Zabrze planned on 04.2026 Megastore in Bydgoszcz planned on 05.2026 The openin
Slide 16: Retail space in Poland
Retail space in Poland Warszawa Wrocław Gdańsk Poznań Kraków 2.700 2.750 2.750 2.700 3.000 +700 +700 +700 +650 +750 Bikes SKUs ̴7.500 ̴7.500 ̴7.500 ̴6.500 ̴7.500 Shimano Service Centre Shimano Service Centre Shimano Service Centre Shimano Service Centre Shimano Service Centre Bikefitting Bikefitting
Slide 17: Traffic in retail space
Traffic in retail space 30912 29977 29255 28556 27962 22574 18221 10975 11521 9062 9380 8548 January 2025 February 2025 March 2025 April 2025 May 2025 June 2025 July 2025 August 2025 September 2025 October 2025 November 2025 December 2025 The chart presents traffic data based on counters from a samp
Slide 18: Territorial reach of brick-and-mortar stores
Territorial reach of brick-and-mortar stores Koszalin Gdańsk Elbląg Olsztyn Szczecin Grudziądz Due to unique concept and the extensive product range offered, our stores attract Piła Bydgoszcz Białystok customers not only from within the Gorzów Wielkopolski administrative boundaries of the cities in
Slide 19: Territorial reach of brick-and-mortar stores
Territorial reach of brick-and-mortar stores CR Wrocław – CH Aleja Bielany II CR Warszawa – CH Okęcie Park Ul. Czekoladowa 20, 55-040 Bielany Wrocławskie Aleja Krakowska 61, 02-183 Warszawa Apart from the cities directly neighboring the province where the In addition to the nearby cities within the
Slide 20: Retail space in Poland
Retail space in Poland Dadelo S.A. owner of CentrumRowerowe.pl Business Presentation 2026 21
Slide 21: Retail space in Poland
Retail space in Poland Dadelo S.A. owner of CentrumRowerowe.pl Business Presentation 2026 22
Slide 22: Retail space in Poland
Retail space in Poland You're welcome to take a virtual tour of one of our brick-and- mortar showrooms. Dadelo S.A. owner of CentrumRowerowe.pl Business Presentation 2026 23
Slide 23: Slide 23