Slide 1: BuzzFeed: What's Buzzing on the Web?
BuzzFeep What's Buzzing on the Web?
Slide 2: Where We Are
Where We Are 2.5 million PVs and 7OOK UVs per month 30 million widget impressions per month Two editors produce all content using BuzzFeed technology Patent pending on core technology $60K monthly burn “We looked at BuzzFeed and sensed the future.” - CNN.com
Slide 3: Where We're Headed
Where We're Headed One stop shop for web buzz: Editorial, Algorithmic, User Generated Dramatically grow traffic without hiring editors Launch self-serve advertising platform and prove revenue model within year Hire GM, VP of BD, two developers, office manager, and community manager
Slide 4: Editorial Content (current model)
Editorial Content (current model)
Slide 5: Algorithmic Content Launch
Algorithmic Content 0 Launch)
Slide 6: User Generated Content Launch
TE User Generated Content co taunch)
Slide 7: Editorial, Algorithmic and User Generated Buzz
EDITORIAL Buzz ALGORITHMICALLY OETECTED BUZZ USER GENERATED Buzz New Front Page
Slide 8: The Platform for Web Buzz
AGGREGATION VIDEO BUZZ NEW BUZZ WORDS The Platform for Web BuZZ co taunch
Slide 9: The Web App
The Web App
Slide 10: Measure Viral Effects
MEASURE VIRAL EFFECTS WIDGET TRAFFIC WITH STATS LANDING PAGE PERFORMANCE METRICS SEARCH ENGINE & REFERRER OPTIMIZATION Optimization
Slide 11: Leaderboard
a p 2 F: bf) ‘ae Leaderboard
Slide 12: Revenue Model
Revenue Model * Free, open platform for launching buzz * Premium services for paying clients: * Advertising as Content * Distributed Promotion: Widgets & Ads * Premium Tools & Extras * Trend Targeting
Slide 13: Market Direction: Ads as Content
ORGANIC SPONSORED CONTENT CONTENT Market Direction: Ads as Content
Slide 14: Advertising as Content on BuzzFeed
ORGANIC CONTENT Advertising as Content on BuzzFeed
Slide 15: Distributed Promotion
STANDARD AD UNIT BUZZFEED WIDGET nae tT belo] WIDGET OPTIMIZER CONTROLS Distributed Promotion
Slide 16: Custom Promotion
e CUSTOM BUZZFEED WIDGET ON CLIENT'S LANDING PAGE CUSTOM-SKINNED BUZZFEED MICROSITE Custom Promotion
Slide 17: Trend Targeting
STANDARD AD UNIT PAID OIRECT ACTION UNK Trend Targeting
Slide 18: Competitive landscape
Squidoo : ; H BuzzFeed ; Reddit ; Advertising Viral Agencies BuzzMetrics BuzzLogic Rich MediaAds -; Social Media Ads / FB's Beacon ‘ BuzzFeed is a tech company that takes the best from media and advertising. Competition will come from firms moving to the center.
Slide 19: How Big Can This Get?
How Big Can This Get? A global technology platform fora completely trend-centric type of advertising and media The most advanced network-aware, social media-aware system for publishing content YouTube/Wikipedia for Buzz and Viral Media The top outlet for every major brand that wants to grow buzz and
Slide 20: The Team
The Team Founder and CEO Jonah Peretti Co-Founders / Angels Kenneth Lerer John S. Johnson Science Advisor Duncan Watts, (Columbia University & Yahoo Research) Design Advisor Jason Kottke (kottke.org) General Manager Eric Harris (via Operative and Washington Post Co) Developers Mark Wilkie (via Gawke
Slide 21: Contact
Contact Jonah Peretti jonah@buzzfeed.com buzzfeed.com