Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q4 FY23 Earnings Presentation
24 slides from Bajaj Consumer Care's earnings presentation, 2023
Slide 1: Investor Presentation Q4 & FY23
INVESTOR PRESENTATION Q4 & FY23
Slide 2: Index
Index 1. Executive Summary 2. Hair Oil Market Trend 3. Business Highlights 4. Business Operations 5. Financials 2
Slide 3: Executive Summary
Executive Summary Sales • Volume growth of 9.9% in Q4 FY23 and 5.6% in FY23 YoY Standalone Sales (Rs. in Crore) 8.4% 938.1 • Value growth of 11.7% in Q4 FY23 and 8.4% in FY23 YoY, Hair oil grew by 11.9% in 865.5 Q4 FY23 and by 8.1% in FY23 • NPDs grew by 2.1X in FY23 to INR 113 crores from INR 53 cr
Slide 4: Hair Oil Market Trend
Hair Oil Market Trend Value Growth % Volume Growth % • Overall, Hair Oil market Urban Rural All India Urban Rural All India declined similarly in both 3.7% 4.1% Value and Volume terms in FY23 in spite of inflation, implying mass market -0.5% products have performed -1.6% -0.8% -2.1% better than prem
Slide 5: Business Highlights
BUSINESS HIGHLIGHTS
Slide 6: Channel Performance Highlights
Channel Performance Highlights General Trade Organised Trade* International Business • Topline grew by 6.0% in Q4 • Growth of 42% in Q4 FY23 and 52% in • On a standalone basis, growth of FY23 YoY; flat in FY23 v/s LY FY23 v/s LY; Saliency increased by 1.4X 19.0% in FY23 v/s LY due to strong to 20% g
Slide 7: Brand Performance Highlights
Brand Performance Highlights ADHO NPD Topline Growth Topline Growth Q4 FY23 11.4% Q4 FY23 25.7% FY23 2.3% FY23 115.0% • Sequential growth of 10.4% vs Q3 FY23 • Topline of NPD more than doubled in FY23 v/s LY • Volume growth of 9.1% in Q4 FY23 YoY • Almond Drops Extensions and Coconut Portfolio scali
Slide 8: ADHO
ADHO • ADHO registered a strong growth in both GT and OT in Q4 FY23 v/s LY • ADHO Sales growth for Q4 was powered by Small and Large packs • Strong Media presence across the quarter o HSM SOV of 15% o Digital presence on Social Media o TV & Social media campaign with New Brand Ambassador • Improved
Slide 9: ADHO Digital Marketing
ADHO Digital Marketing Social Media behind New ADHO Community Marketing Power of Almond Campaign Campaign • 24 lac people reached out in 180 online • 10 lac people reached out • 1 crore views on YouTube communities with 24 nutritionist & lifestyle • 2007 Organic Entries to • Chatter on Almond as an
Slide 10: Almond Drops Extension Portfolio – Almond + Argan, Serum and Soap
Almond Drops Extension Portfolio – Almond + Argan, Serum and Soap ALMOND + ARGAN SERUM WITH OIL ALMOND DROPS SOAP Non-Sticky Hair Oil Moisturising soap with 3 Way Damage Protection Long Lasting Frizz Control Almond Oil & Vitamin E • Q4 FY23 saw scale up for AD Serum and AD Argan • Soap Announcer on
Slide 11: Coconut and Amla Portfolio
Coconut and Amla Portfolio Bajaj 100% Pure Coconut Oil • Consumer offtake and distribution buildup have been yielding results • Print media support given in select markets Bajaj Coco Onion • Brand supported with Consumer offers in Modern Trade & General Trade Amla • Share of Amla portfolio remains s
Slide 12: Digital Portfolio
Digital Portfolio • Both Bajaj 100% Pure and Natyv Soul supported with Visibility on E- Commerce platforms • Natyv Soul Portfolio being consolidated under Argan Oil as a hero ingredient in Conditioner, Shampoo, Hair Oils and Serum to help focus on marketing spends • Focus on leveraging influencer re
Slide 13: Considerable progress in our growth strategy
Considerable progress in our growth strategy Pillars for Growth • Premiumisation of ADHO, ADHO regaining momentum and registering strong growth across all channels in Q4 • Expanding our Hair Oil Portfolio, Coconut and Amla Portfolios continue to perform well • Extending Almond Drops Portfolio beyond
Slide 14: Business Operations
* BUSINESS OPERATIONS
Slide 15: Price Trends - Key Raw Materials & Mitigation
Price Trends - Key Raw Materials & Mitigation Refined Mustard Oil (RMO) Price (INR / KG) Refined Mustard Oil (RMO) 178 Prices have corrected backed by 160 160 156 145 142 142 124 125 good harvest crop including Mustard and overall correction in global edible oil prices Q4 FY21 Q1 FY22 Q2 FY22 Q3 FY2
Slide 16: ESG
ESG Packing Materials In line with 3R (Recycle, Reuse, Reduce) philosophy, we have taken the following steps in Q4 FY23 Reduce consumption of packaging material to reduce carbon footprint and GHG emissions. Optimization of specifications resulting in • Glass: Reduction in consumption of glass bottle
Slide 17: Financials
| FINANCIALS
Slide 18: Expenses To Sales Trend - Standalone
Expenses To Sales Trend - Standalone Material Cost Employees Cost ASP Other Expenses 47.0% 9.6% 19.0% 18.9% 12.1% 45.9% 11.6% 43.8% 8.8% 8.7% 17.2% 10.7% Q4FY22 Q3FY23 Q4FY23 Q4FY22 Q3FY23 Q4FY23 Q4FY22 Q3FY23 Q4FY23 Q4FY22 Q3FY23 Q4FY23 Material Cost Employees Cost ASP Other Expenses 18.2% 46.6% 10
Slide 19: Financial Performance – Q4 & FY23 Standalone
Financial Performance – Q4 & FY23 Standalone Rs in Crore Particulars Q4 FY22 Q4 FY23 YoY% FY22 FY23 YoY% Net Sales Value 216.1 241.3 11.7% 865.5 938.1 8.4% Other Operating Income 3.3 3.2 -2.3% 12.9 11.8 -8.1% Total Operating Income 219.3 244.5 11.5% 878.4 949.9 8.1% Cost of Goods sold 94.7 110.9 17.
Slide 20: Standalone Balance sheet as of March 31, 2023
Standalone Balance sheet as of March 31, 2023 Particulars 31.03.2023 31.03.2022 Particulars 31.03.2023 31.03.2022 ASSETS Rs in Crore EQUITY AND LIABILITIES Rs in Crore 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 45.8 45.2 (a) Share Capital 14.3 14.8 (b) Capital Work in progress 1
Slide 21: Financial Performance – Q4 & FY23 Consolidated
Financial Performance – Q4 & FY23 Consolidated Rs in Crore Particulars Q4 FY22 Q4 FY23 YoY% FY22 FY23 YoY% Net Sales Value 215.0 246.2 14.5% 867.1 949.1 9.5% Other Operating Income 3.3 3.2 -2.3% 12.9 11.8 -8.1% Total Operating Income 218.2 249.4 14.3% 880.0 960.9 9.2% Cost of Goods sold 93.8 113.0 2
Slide 22: Consolidated Balance sheet as of March 31, 2023
Consolidated Balance sheet as of March 31, 2023 Particulars 31.03.2023 31.03.2022 Particulars 31.03.2023 31.03.2022 ASSETS Rs in Crore EQUITY AND LIABILITIES Rs in Crore 1. Non-Current Assets 1. Equity (a) Property, Plant & Equipment 108.0 107.6 (a) Share Capital 14.3 14.8 (b) Capital Work in progre
Slide 23: Safe Harbour Statement
Safe Harbour Statement No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not current
Slide 24: Thank You
Thank You