Slide 1: FY2025 Final Results
FY2025 Final Results For the 12 months to 31 January 2025 May 2025
Slide 2: Agenda
Agenda 1. Introduction and Strategy 2. Business Review 3. Financial Review 2 4. FY26 Focus and Outlook
Slide 3: Financial highlights
3 Financial highlights • Group revenue increased by 11.9% to £91.3m FY25 • Record UK sales of £86.4m, driven by both store and online performance Overview • UK retail store estate delivered strong revenue growth of 14.2% to £50.7m, fuelled by accelerated store rollout programme • Like-for-like store
Slide 4: Our Purpose, Vision and medium-term objectives
4 Our Our Underpinned by Purpose Vision 6 medium-term Inspiring everyone to get out and enjoy an exceptional fishing To become the biggest fishing club, through which all anglers objectives experience, regardless of can shop with confidence, seek background or ability, in the advice, and be inspired
Slide 5: Objective Tracking
We have a clear purpose and strategy and continue to make 5 good progress towards our medium-term objectives Objective Objective FY25 performance Tracking A UK business on a UK revenue growth of 11.7% to £86.4m flightpath to revenue ✓ UK LFL* growth of 7.1% to £81.6m of £100m ✓ UK stores +14.2%, UK
Slide 6: The Evolution of MyAD
6 The Evolution of MyAD Monthly money can’t buy prize Up to 1,000 everyday deals Special MyAD exclusive deals and bundles Member Only Benefits Developing valuable customer insights and benefits: ✓ Launched June 2023 ✓ c409,000 members at 31 January 2025, growing by c86% (FY24: 220,000) ✓ c74% of UK
Slide 7: Agenda: Business Review
Agenda 1. Introduction and Strategy 2. Business Review 3. Financial Review 7 4. FY26 Focus and Outlook
Slide 8: FY25 Strategic Developments
8 UK Customer UK Retail UK Digital FY25 Strategic Building Europe’s largest fishing Accelerating store portfolio Market leading digital capability Developments club through MyAD, gaining growth, evolving scale and driving conversion and paid customer insight and leveraging technology innovation sear
Slide 9: FY25 Strategic Developments
9 9 Europe Commercial Communities & FY25 Sustainability Strategic Reducing losses in a challenging Scaling growth in own brand Building an experienced and Developments market, developing the range offering, underpinning committed team and delivering and trialling our omni-channel availability and op
Slide 10: Agenda: Financial Review
Agenda 1. Introduction and Strategy 2. Business Review 3. Financial Review 10 4. FY26 Focus and Outlook
Slide 11: Financial Review
11 FY25 FY24 Var £m % £m % % bps Financial Growing revenues Revenue 91.3 81.7 11.9% Review UK revenue 86.4 77.4 11.7% European revenue 4.9 4.3 14.1% LFL European revenue* 4.6 4.3 7.1% Building profitability Gross profit 33.1 36.2% 28.5 34.9% 16.0% 130 Growing revenues, UK gross profit 31.7 36.7% 27.
Slide 12: Financial Review: Revenue and Gross Profit
Continuing to deliver record revenues: Revenue 12 • Total FY25 Group revenue up 11.9% to £91.3m Financial • UK stores revenue growth of 14.2% to £50.7m: • LFL* growth of 6.0%, significantly strengthening over H2 Review (H1 1.8%, H2 11.3%) and underpinned by footfall growth • New space contributing £
Slide 13: Financial Review: Adjusted EBITDA
Building Adjusted EBITDA margin: Adjusted EBITDA 13 • Total FY25 Group Adjusted EBITDA up 20.0% to £3.4m Financial • Gross margin progression and leveraging the cost base has negated the impact of the inflationary cost pressures (e.g. national Review living wage, premises) and P&L investment in FY25
Slide 14: Financial Review: Cash Investment
Investing cash in line with medium-term objectives: 14 • Net cash outflow in FY25 of £3.7m Financial • Deployment of working capital into new space and own brand stock Review • Investment in acquisitions and capex reflecting accelerated store roll out programme and scaling own brand and customer ful
Slide 15: Agenda: FY26 Focus and Outlook
Agenda 1. Introduction and Strategy 2. Business Review 3. Financial Review 4. FY26 Focus and Outlook 15
Slide 16: FY26 Operational Priorities
16 UK Customer UK Retail UK Digital FY26 Operational Leveraging MyAD through Maintaining momentum on new Investing in technology, Priorities focussed data insights to grow store openings, accelerating developing the app and the omni-channel customer base small format ambitions and launching AD Win a
Slide 17: FY26 Operational Priorities
17 Europe Commercial Communities & FY26 Sustainability Operational Continuing to balance growth Maintaining own brand Protecting colleague roles and Priorities with profitability, evaluate the momentum, deploying engaging with the wider angling omni-channel model and technology, optimising working c
Slide 18: Current trading and outlook
18 Current trading and outlook Outlook • The Group remains focused on delivering its medium-term financial objectives* with good progress made against these during FY25, underpinned by the MyAD proposition • Total Q1 FY26 sales increased 17.1%, achieving growth in the UK and Europe • Continued execu
Slide 19: Appendices
19 Appendices
Slide 20: UK Retail Metrics
20 UK Retail Metrics HY25 HY24 Change Footfall (total) 2,237k 1,971k 13.5% Footfall - L4L* 1,979k 1,908k 3.7% Conversion 60.8% 61.4% (60 bps) ATV (average transaction value) £38.63 £37.80 2.2% * Excluding the Reading store which suffered a fire in the first week of February 2023 and re-commenced tra
Slide 21: UK Digital Metrics
21 UK Digital Metrics FY25 FY24 Change Website visitors 6.0m 6.4m -6.3% Adjusted website visitors* 5.9m 6.1m -3.3% App downloads 147k 104k 41.3% Active unique customers 230k 203k 13.3% Conversion rate 8.2% 6.7% 150 bps ATV (average transaction value) £74.79 £78.57 -4.8% Customer repeat percentage 67
Slide 22: European Digital Metrics
22 European Digital Metrics FY25 FY24 Change Website visitors 1.6m 1.9m -15.8% Adjusted website visitors* 1.6m 1.8m -11.1% Active unique customers 40.7k 40.0k 1.8% Conversion rate 4.1% 3.5% 59 bps ATV (average transaction value) € 84.63 € 76.02 11.3% Customer repeat percentage 48.0% 48.0% - Return o
Slide 23: Statement of financial position and statement of cashflows
23 Statement of financial position and Statement of financial position Statement of cashflows statement of 31 January 31 January 2024 2023 31 January 31 January 2024 2023 cashflows £m £m £m £m Property, plant and equipment 6.4 6.1 Opening cash 15.8 14.1 IFRS 16 Right-of-use assets 12.4 11.2 Intangib
Slide 24: Adjusted EBITDA Reconciliation
24 Adjusted EBITDA Reconciliation IFRS 16 and IFRS 2 Reconciliation Pre Post IFRS 16 / IFRS 16 / IFRS 2 IFRS 16 IFRS 2 IFRS 2 £m £m £m £m Revenue 91.3 91.3 Gross Profit 33.1 33.1 Overheads (29.7) 3.06 (0.15) (26.8) EBITDA 3.4 3.06 (0.15) 6.3 Depreciation and amortisation (1.9) (2.31) (4.2) EBIT 1.4
Slide 25: Disclaimer
25 These presentation slides and the accompanying oral presentation (the “Presentation Materials”) are confidential and have been Disclaimer issued in connection with Angling Direct Plc (the “Company”). These Presentation Materials, which are the sole responsibility of the Company, do not constitute