IDP Education Ltd. · ASX:IEL
IDP Education — Canadian Education Centre Network — Australian International Education Conference (AIEC)
17 slides from IDP Education's conference presentation
Slide 1: National Marketing and Internationalisation Approaches: the view from the True North
National Marketing and Internationalisation Approaches: the view from the "True North” Tony McKittrick, Manager, Academic Relations/Canadian Education Centre Canadian High Commission, Canberra
Slide 2: Outline
Outline n Historical perspective n Economic imperative n Role of government n Post-secondary views n Canadian Education Centre Network n Conclusion
Slide 3: Historical Perspective I
Historical Perspective I n “First Nations” and the Inuit n Vikings n French n British n Americans (United Empire Loyalists) n Former African slaves n Chinese indentured workers n European immigrants
Slide 4: Historical Perspective II
Historical Perspective II n Cultural diversity n Geographical reality n Open economy
Slide 5: Federal Government Departments
Federal Government Departments n Industry n Human Resources Development n Canadian Heritage n Foreign Affairs and International Trade n Canadian International Development Agency n Citizenship and Immigration
Slide 6: Rationalisation for Internationalisation: Level of Importance
Rationalisation for Internationalisation: Level of Importance
Slide 7: Rationale for Recruiting International Students
Rationale for Recruiting International Students n Integrate domestic and international students n Improve institutional profile abroad n Generate income
Slide 8: Rationale for Delivering Programs Abroad
Rationale for Delivering Programs Abroad
Slide 9: Aid, Trade and Academe
Aid, Trade and Academe n Community service n Marketing Canadian higher education abroad n Teaching and research
Slide 10: Internationalisation of Canadian Colleges
Internationalisation of Canadian Colleges n Importance of internationalisation initiatives n Case studies n Internationalisation process n Bibliography for research
Slide 11: Canadian Studies Program
Canadian Studies Program n Better knowledge and understanding of Canada n Supports development: - teaching - research - publications
Slide 12: CEC Network I
CEC Network I International Students n Asia-Pacific n Latin America n Europe
Slide 13: CEC Network II
CEC Network II Contract Training n Telecommunications n Environmental management n Aerospace n Biotechnology
Slide 14: CEC Network III
CEC Network III Cultural and Language Institutes n Showcase Canada n Revenue stream n Cultural industries
Slide 15: Vive la difference
Vive la difference n No direct placement n Generic promotion n Work with education agents
Slide 16: Performance Report Card
Performance Report Card n 108,000 student visas in 1999 n Up 30% in 2000 n 75,000 short-term language students
Slide 17: Conclusion
Conclusion n Internationalisation - Cultural diversity - Geographic realities - Values - Economic and commercial imparatives n Global, knowledge-based economy
Canadian Education Centre Network — Australian International Education Conference (AIEC) on 6ix