Telstra Group Limited · ASX:TLS
Telstra — Citigroup Smith Barney Wireless Conference 2004
15 slides from Telstra's conference presentation, Aug 27, 2004
Slide 1: Presentation to the Citigroup Smith Barney Wireless Conference
27 August 2004 The Manager Company Announcements Office Australian Stock Exchange 10th Floor, 20 Bond Street SYDNEY NSW 2000 ELECTRONIC LODGEMENT Dear Sir or Madam qelstra Office of the Company Secretary Level 44 242 Exhibition Street MELBOURNE VIC 3000 AUSTRALIA Telephone 03 3634 6400 Facsimile 63
Slide 2: Telstra Mobiles – Contents
Flexible Telstra Mobiles David Moffatt Group Managing Director Teistra Consumer & Marketing Meistra Contents Customer Focu 2 innovation * Operational Exceilence " Telstra Consumer & Marketing — Re | on li i Hii ATT ST a Mobiles Performance
Slide 3: Recent Comments made about Telstra & Mobiles
Recent Comments made about / elstra & Mob * Strong brand ™ Extensive distribution capability High quality SIO base with low ch Slow to react to competitive Perceptions of poor value Behind in pre-paid Lack of focus in tne Yo Unclear data strateg! We are addr Clear Strategy Total Customer FOCUS inric
Slide 4: Renewed customer focus
«Renewed customer focus: eae ® Eg: New student SMS offers Bg: New bundled offers Eg: New capped calling plaris Soustied customers = From Product-push te customer-pull Service = Customer Service «POH & in Store * Coverage * Retoil & Distribution More calls completed : Sag anaes Ae Mes aes ine re tis
Slide 5: Community
Community Local contacts in the community m High local visibility ® Broad produch and service expe DaAR ES ope Op ORES i: pk se Opportunity to grow share of wallet Our strategy: = Greater customer relevance ™ Broader content = More deliverij platforms
Slide 6: The Road Ahead
i) The Road Ahead EDUCATION | CUSTOMER | DESIRE Where Australia is today
Slide 7: Sales Excellence and Channels
SHAE NN Broadband wireless Diversity Is a strenath Sales Excellence: x Repeatable sales processes Aligning staff remuneration m More coaching and training time Channels: ul New Remuneration Framework ; More sales support » Supply chain management Foundations
Slide 8: Last Week
Last Week Within five days of competitive announcements in Queensiand: * Developed GatG of bonus cred to Market Contents » Clear Strategy & Customer Focus & Innovation « Operational Excellence 4“ Mobiles Performance
Slide 9: Customer Segmented Operating Model
Customer Segmented Operating Model SU for Success Let me communicate anutime, anuwhere & on any device Tellme when and why | should use new technology Relevant Seamented Offers sev 11) ACN HT i iT
Slide 10: Listening to Customers
Listening toCustomers segmented Off Listening to Customers Help me find the ele Relevarrt
Slide 11: Contents
Contents " Clear Strategy = Customer Focus &nnovation 1 Operational Excellence " Telstra Consumer & Marketing ~ &
Slide 12: Services Growth
Services Growth Clear strategy Aligned organisation Greater customer focus Relevant new offels Reinvigorated Charnes ving Back Revenue Growth Including:Terminating Revenues Selid performance in increasingly competitive market
Slide 13: Subscriber Base Growing
Subscriber Base Growing Prepaid Gross activations +50% New recharge policy Postpaid « CDMA growth * Improving market share " Q4é steady ARPUS Data » Mobile Data ARPU 418% Mobiles Data Continues to grow SMS volumes continue to grow due to: a #Ancreased penetration, SMS Competitions. ac Events 9 Austr
Slide 14: Acquisition Costs
Acquisition Costs “Improving Cost per contact Half-on Half costs mix dependent w While subsidy amortisation to grow ip 05, focus is on cash margin Summary pectations profital
Slide 15: Telstra Mobiles
Telstra Mobiles neistra
Telstra — Citigroup Smith Barney Wireless Conference 2004 on 6ix