Europris Asa · OSL:EPR
Europris Asa — SEB Norwegian Retail Summit 2023
11 slides from Europris Asa's conference presentation, Mar 21, 2023
Slide 1: Company presentation
Company presentation March 2023
Slide 2: Disclaimer
Disclaimer This presentation has been produced by Europris ASA (the "Company") exclusively for information purposes. This Presentation has not been approved, reviewed or registered with any public authority or stock exchange. Further to the aforementioned, this presentation is the result of an effor
Slide 3: Norway's #1 discount variety retailer
Norway’s #1 discount variety retailer Strong brand and loyal customer base Low prices and powerful marketing and campaign engine Proven category management model 277 stores Expanding store network and e-commerce operation 3
Slide 4: 30 years of growth
NOK 9bn 30 years of growth 1992 2022 Note: sales for the Europris chain (directly operated and franchise stores), Lunehjem (consolidated as of March 2021), Lekekassen (consolidated as of August 2021) and the Strikkemekka group (consolidated as of July 2022) 4
Slide 5: Powerful marketing and campaign engine
Powerful marketing and campaign engine Prices for our front-page products are unbeatable … … and customers know it Where do you think you can get a bargain1? Europris Competitor #1 #2 #3 #4 #5 #6 #7 Competitor #8 Weekly leaflet with circulation to about 1 million households 1 MediaCom Brand Tracker
Slide 6: Established price leadership
Established price leadership Well positioned in current tough market environment Recognised as a price leader Which chains do you think have generally low prices1? • Low-price concept well suited for the current tough Europris market environment Competitor #1 → Consumer confidence at low levels, wit
Slide 7: Champion of the seasons
Champion of the seasons Seasonal campaigns and store layouts aligned Shifting focus according to seasons Which chains do you think have a seasonal range1? Europris Competitor #1 #2 #3 #4 #5 #6 #7 Competitor #8 1 MediaCom Brand Tracker 2022, across Europris, Clas Ohlson, Nille, Jysk, Biltema, Coop OB
Slide 8: Strong and improving customer impression
Strong and improving customer impression Overall impression of Europris1 65% 33% 25% 6% 2007 2022 Positive Negative Neutral 1 MediaCom Brand Tracker from 2007 to 2022 8
Slide 9: Private labels support growth
Private labels support growth Private label revenue and share of total sales Share of total sales Private label revenue, NOK bn 40% 39% 35% 36% 36% 3,3 3,4 3,0 2,1 2,4 2018 2019 2020 2021 LTM Q3 22 Private labels add variety, new price points and sustainable alternatives → increasing growth and impr
Slide 10: Current focus on products with low price points
Current focus on products with low price points Product examples Share of sales1 YoY growth January-November 2022 Low price point 84% +1.4% NOK <200 Medium price point 13% -0.7% NOK 200-1,000 Higher price point 3% -23.1% NOK >1,000 1 Sales for the Europris chain (directly operated and franchise stor
Slide 11: Our key strategic focus areas
Our key strategic Improve customer focus areas experience Strengthen price and cost position Drive customer growth Act responsibly 11