Imperial Brands PLC · LSE:IMB
Imperial Brands — Shareholder Meeting (February 2021)
13 slides from Imperial Brands's shareholder meeting presentation, Feb 3, 2021
Slide 1: Annual General Meeting 2021
ANNUAL GENERAL MEETING 2021 Imperial Brands PLC 3 February 2021
Slide 2: Thérèse Esperdy, Chair
2| Me IMPERIAL AK Thérése Esperdy Chair BRANDS
Slide 3: The Board
The Board Sue Clark Thérèse Esperdy Stefan Bomhard Oliver Tant Alan Johnson Senior Independent Non- Chair Chief Executive Officer Chief Financial Officer Non-Executive Director Executive Director Bob Kunze-Concewitz Simon Langelier Pierre-Jean Sivignon Steven Stanbrook Jon Stanton John Downing Non-E
Slide 4: Our Transformation to Unlock Value
Our Transformation to Unlock Value New Strategy and Five-Year Plan
Slide 5: Stefan Bomhard, Chief Executive Officer
Stefan Bomhard Chief Executive Officer 5|
Slide 6: Strategic review: strategy defined by Imperial for Imperial
Strategic review: strategy defined by Imperial for Imperial Rigorous Approach • Fresh perspectives and expertise • Fact-based (market, consumer, competitor) Clear areas of future focus where we have a Guiding Principles right to win • Developed with broader leadership team • Leveraging our stronghol
Slide 7: Strategic review: areas for improvement
Strategic review: areas for improvement Tobacco Delivery NGP Underperformance • Share performance has been poor • Scaling of vapour too rapid and too broad • Insufficient focus on markets that drive • Lack of consumer validation greatest value • Investment decisions lacked robust data • Distracted b
Slide 8: Five-year plan overview: three strategic pillars
Five-year plan overview: compelling plan centred around three strategic pillars Focus on Priority Drive Value From Our Build A Targeted NGP Combustible Markets Broader Market Portfolio Business • Target increased investment in • Efficiently manage broader • Focus on heated tobacco in our most appeal
Slide 9: Five-year plan overview: new ways of working
Five-year plan overview: new ways of working to enable plan delivery • Strengthen critical capabilities: marketing, innovation, digital and consumer Consumer at the Centre of insight our Business • Leverage relevant brand portfolio to address key consumer needs • Embed fact-based and collaborative w
Slide 10: Opportunity to differentiate our approach
Opportunity to differentiate our approach Focus on selected battlegrounds More targeted with our investment A strong retail partner Execute with a clear challenger Relentlessly consumer focused mindset A differentiated fast follower Faster, more agile decision-making 10 |
Slide 11: What our strategy will deliver
What our strategy will deliver Clearly defined New ways of Stronger A targeted and role for the working and business in our more disciplined broader market culture that five priority NGP business portfolio to reinforce focus on combustible committed to optimise value consumer and markets harm reduct
Slide 12: Imperial Brands: an attractive investment case
Imperial Brands: an attractive investment case Clear strategy to rebuild credibility and create value Revitalised tobacco business will be key driver of value creation A disciplined NGP business committed to harm reduction and providing options for growth Self-help initiatives deliver operational im
Slide 13: Annual General Meeting 2021
ANNUAL GENERAL MEETING 2021 Imperial Brands PLC 3 February 2021
Imperial Brands — Shareholder Meeting (February 2021) on 6ix