Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — William Blair 44th Annual Growth Stock Conference 2024
22 slides from Celsius's conference presentation, Jun 4, 2024
Slide 1: Investor Presentation
INVESTOR PRESENTATION JUNE 4, 2024 CELSIUS HOLDINGS, INC. | WILLIAM BLAIR GROWTH CONFERENCE
Slide 2: Safe Harbor & Non-GAAP Measures
SAFE HARBOR & NON-GAAP MEASURES This investor presentation contains statements that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdi
Slide 3: Refreshing Energy
REFRESHING ENERGY CELSIUS: THE WORLD’S MOST REFRESHING ENERGY BEVERAGE 2023 FULL-YEAR FINANCIAL HIGHLIGHTS1 #3 ENERGY DRINK IN THE 20 YEARS IN OPERATION $1.32B revenue 48% gross margin $295.6M adjusted EBITDA UNITED STATES $182.0M net income 6 4 CATEGORY GROWTH LEADER Celsius contributed 47% of all
Slide 4: Roots in Fitness
ROOTS IN FITNESS SINCE ITS CREATION 20 YEARS AGO, CELSIUS HAS PROVIDED ENERGY TO PEOPLE WHO DESIRE TO LIVE FIT. FROM THE CAMPUS GYM TO COMPETITIVE ARENAS, CELSIUS HAS DEEP ROOTS IN THE FITNESS COMMUNITY AND FUELS TODAY’S ELITE ATHLETES AND COMPETITORS, WHEREVER THEIR FIELD OF PLAY LIES. CELSIUS HOLD
Slide 5: Celsius Growth Timeline
CELSIUS GROWTH TIMELINE Founded on first Initiated drill Shift to Pepsi $500M negative-calorie deep market national DSD equity investment energy drink strategy program & N.A distribution '04 '12 '13 '17 '20 '22 '22 '23 Turn-around Packaging Increased drill First energy management team redesign, deep
Slide 6: Our Brand
OUR BRAND LIVE FIT™ CELSIUS® powers active lives every day. Stay active and refreshed with CELSIUS by your side. Living fit is not just about fitness, it's a mindset and a lifestyle embodied by those who push through the last set and make the most of every day. CELSIUS is the better-for-you, premium
Slide 7: U.S. Energy Drink Market Growth
U.S. ENERGY DRINK MARKET GROWTH MORE HOUSEHOLDS ARE BUYING ENERGY DRINKS, MORE OFTEN ENERGY DRINKS HOUSEHOLD PENETRATION RTD ENERGY YEAR-OVER-YEAR UNIT MONTHLY ROLLING 52 WEEKS GROWTH VS TOTAL BEVERAGE xENERGY 70.50% LAST 5 YEARS 69.60% 13.0% 14.0% 69.00% 68.50% 12.0% 68.00% 10.0% 8.3% 67.20% 66.80%
Slide 8: Celsius Grows the Energy Category
CELSIUS GROWS THE ENERGY CATEGORY CELSIUS RETAIL SALES ACROSS TRACKED CELSIUS CONTRIBUTION TO RTD ENERGY CHANNELS CATEGORY DOLLAR GROWTH (MULOC | BILLIONS) $1.88 47.2% $0.78 31.3% 22.3% $0.30 $0.07 $0.10 3.5% 7.9% 0.5% 2019 2020 2021 2022 2023 2019 2020 2021 2022 2023 2024* 1. Left Chart: Circana US
Slide 9: Celsius Is Driving Energy Growth
CELSIUS IS DRIVING ENERGY GROWTH CELSIUS IS DRIVING NEW USERS TO THE CATEGORY. 41% OF ALL CELSIUS $ GROWTH IN THE 12 WEEKS ENDED DEC. 31, 2023, CAME FROM SHOPPERS WHO ARE NEW TO ENERGY AND ENTERING THROUGH CELSIUS. COMBINED WITH THE 38% FROM PEOPLE INTENSIFYING THEIR SPENDING WITHIN THE CATEGORY 79%
Slide 10: Energy MULOC Dollar Share
ENERGY MULOC DOLLAR SHARE 12 MAJOR U.S. MARKETS HAVE 15 SHARE OR GREATER IN MULOC2 45.0 38.9 40.0 36.7 35.0 31.5 30.0 28.3 25.0 CELSIUS RTD ENERGY MONSTER RTD ENERGY 20.0 RED BULL RTD ENERGY 15.0 REIGN RTD ENERGY 11.4 10.2 10.4 8.7 10.0 7.2 4.5 5.2 3.6 4.2 5.0 3.0 2.5 0.0 13 Weeks Ending 13 Weeks En
Slide 11: Health & Wellness Trends
HEALTH & WELLNESS TRENDS TREND TOWARD ZERO-SUGAR, BETTER FOR YOU, FUNCTIONAL ENERGY CONTINUES 28% of energy drink consumers aged 18-34 55.0% SUGAR FREE SHARE OF RTD ENERGY BY WEEK JAN 2018 - JAN 2024 1/21/2024, 49.9% 50.0% say better for you or natural ingredients are important in purchase decision2
Slide 12: Functional Beverage, Backed by Science
FUNCTIONAL BEVERAGE, BACKED BY SCIENCE CELSIUS HOLDINGS, INC. | WILLIAM BLAIR GROWTH CONFERENCE 6
Slide 13: Six Scientific Studies
SIX SCIENTIFIC STUDIES CELSIUS HOLDINGS, INC. | WILLIAM BLAIR GROWTH CONFERENCE All third-party trademarks, logos, images, and names are the property of their respective owners. The use of these trademarks, logos, images, and names is incidental or for informational purposes only and does not imply
Slide 14: Product Portfolio 12oz. (355ml)
PRODUCT PORTFOLIO 12OZ. (355ML) 24 FLAVORS1 7 VITAMINS ZERO SUGAR GREEN TEA EXTRACT GUARANA SEED EXTRACT 1. Unique flavors available through U.S. retailers as of 6/4/2024 CELSIUS HOLDINGS, INC. | WILLIAM BLAIR GROWTH CONFERENCE
Slide 15: Product Portfolio 16oz. (473ml)
PRODUCT PORTFOLIO 16OZ. (473ML) 6 FLAVORS 7 VITAMINS ZERO SUGAR ESSENTIAL AMINOS GREEN TEA EXTRACT GUARANA SEED EXTRACT CELSIUS HOLDINGS, INC. | WILLIAM BLAIR GROWTH CONFERENCE
Slide 16: Product Portfolio On the Go Powders
PRODUCT PORTFOLIO ON THE GO POWDERS 1 SERVING = 12OZ 12 FLAVORS 7 VITAMINS ZERO SUGAR GREEN TEA EXTRACT GUARANA SEED EXTRACT CELSIUS HOLDINGS, INC. | WILLIAM BLAIR GROWTH CONFERENCE
Slide 17: Fitness and Wellness Trends
FITNESS AND WELLNESS TRENDS Gym check-ins were up 60% YoY in the first quarter of 2024. Boutique studios have seen 22% increases in check-ins1. The U.S. had the highest increase in check-ins (184M visits), and consumers around the world are “recognizing the importance of fitness for their physical a
Slide 18: Curating Generation C
CURATING GENERATION C FROM THE CIRCUIT TO THE RING AND ON STAGE, CELSIUS BUILDS AUTHENTIC CONSUMER CONNECTIONS VIA LONG-STANDING PARTNERSHIPS WITH THE ATHLETES, INFLUENCERS AND TEAMS WHO DRIVE CULTURE AND EXEMPLIFY WHAT IT MEANS TO LIVE FIT. CELSIUS HOLDINGS, INC. | WILLIAM BLAIR GROWTH CONFERENCE
Slide 19: 2024 Global Expansion
2024 GLOBAL EXPANSION $44B Energy drinks are a $44 billion global market1 9% Global energy drink category sales have increased at a 9% CAGR since 20182 52% Celsius’ international sales grew 52% in FY2023 Markets with sales expected to commence in 2024 (as of 6/4/24) NOTES 1. Euromonitor, excludes Ch
Slide 20: International
INTERNATIONAL INTERNATIONAL REVENUE LAST 5 QUARTERS 2024 GLOBAL EXPANSION UPDATES (IN MILLIONS) • Canada sales began in January 2024 $16.2 • 5.5 dollar share at end of February, all measured channels, Nielsen IQ $15.1 $14.6 $13.6 • UK sales began in April 2024 • Initial channels include fitness and
Slide 21: Investment Considerations
INVESTMENT CONSIDERATIONS #1 ENERGY DRINK BRAND ON AMAZON GROWING THE ENERGY DRINK CATEGORY Celsius is the #1 energy drink on Amazon, holding a 20% share, Celsius drove 47% of growth in the energy drink category in the first quarter illustrating the performance potential of the brand and products.1
Slide 22: Non-GAAP EBITDA Reconciliation
NON-GAAP EBITDA RECONCILIATION The company reports financial results in accordance with generally accepted accounting principles in the United States (“GAAP”), but management believes that disclosure of Adjusted EBITDA, a non-GAAP financial measure that management uses to assess our performance, may
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